building organic web traffic, webinar with izooto
TRANSCRIPT
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BUILDING ORGANIC WEB TRAFFIC
BY ANNKUR P AGARWAL
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WEB TRAFFIC
Who Are You?
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BUILDING ORGANIC TRAFFIC
✴ SEO has moved from Job Title to Job Description
✴ Search Engines have gotten smarter to understand authority
✴ PR, User Engagement, Brand Recall counts more than ever before
So if I make a good product & market it well, SEO will happen automatically?
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THE THING WITH SEO
The Technicals
Site Structure Schema H, Meta Tags Mobile Web
Content UX Authority Uniqueness
Everything Else
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PLENTY OF GOOD CONTENT AVAILABLE ON WWW
UNDERSTAND SOME OF THE TECHNICALS
http://backlinko.com/on-page-seo
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EXAMPLE 1
Isn’t it surprising that brands don’t rank themselves for their own products? Why?
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EXAMPLE 2
Why do Wikipedia & Quora beat most other publications?
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EXAMPLE 3
On first look, this one is a shocker!
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MYNTRA FOR NIKE SHOES
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NIKE FOR NIKE SHOES
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AND THE DISCO-ORDINATION
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FACEPALM.
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START SIMPLE, RESEARCH COMPETITION
✴ Site architecture
✴ Engagement Hooks
✴ SEO Basics
✴ Traffic Sources
✴ Keep continuous tab
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MAKE YOUR STRATEGY
✴ Hygiene items - everyone needs to do these.
✴ Things I can do better than my competition.
✴ What else does the user need? / Things competition isn’t doing.
✴ What will make people reference to me?
*handout
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HOOKS - CONVERTING TRAFFIC TO USERS
✴ What content can you regularly send to your audience?
✴ What medium(s) can you do that on?
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THE SHIFT
✴ Think of Facebook
✴ Imagine yourself writing a status update on Facebook
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WHAT DID YOU VISUALISE
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THE MOBILE SHIFT IS REAL
✴ Loading speed & usability on mobile?
✴ Mapping of mobile site to desktop site or responsive please!
✴ Figure penalties that may come for poor experience on mobile (handouts)
✴ Be smart, show me what I want (near me!)
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AUTHORITY & LOYALTY
Who are some authoritative folks online?
✴ Seth Godin
✴ Rand Fishkin
✴ MKBHD
✴ Mahesh Murthy
✴ Tesla, Apple, Xiaomi?
What do these brands & people do?
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BUILDING AUTHORITY
✴ Network with the ecosystem. Build offline relationships (conferences, meet-ups, 1-1).
✴ Write. Share authentic experiences. Make an emotional connect with your audience.
✴ Explore multiple channels (online & offline). Twitter, Blogging, YouTube, Facebook, SlideShare.
✴ Create / Demonstrate social proof. ^handout
✴ There is no such thing as excessive communication. Talk about your product to partners, media, customers. Be consistent & keep them updated.
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QUESTIONS?
Thank You
Twitter: @annkur
http://pricebaba.com / https://sahigst.com