building online communities for non profit organizations
DESCRIPTION
A talk in Barcamp Singapore 4 on 21 Nov about how to use social networks for non-profit organizations and causes. The talk deals with how organizations can leverage on existing social networks like Oxfam on Facebook or build their own for fundraising, Kiva.org.TRANSCRIPT
Building Online Communities for NPOs & VWOs
Bernard LeongPartner, Thymos Capital
& Co-Founder, SGEntrepreneurs.comhttp://www.bernardleong.com
Saturday, November 21, 2009
Outline• Online Communities in a nutshell
• Social Networks & Non-Profit Organizations/Voluntary Welfare Organizations
• Leveraging on Existing Social Networks: Oxfam & Facebook
• Building your own SNS: Kiva.Org
• Discussion
Saturday, November 21, 2009
Strategic Objectives of NPOs & VWOs
• Delivers programs and services for public benefit.
• Fundraising for a specific objective.
• Create Public Awareness
• Disaster Relief
Saturday, November 21, 2009
Online Communities
Saturday, November 21, 2009
Interaction via Digital Communication Channels rather than Face to Face
Saturday, November 21, 2009
Saturday, November 21, 2009
Leveraging on Existing Large Social Networks, e.g. Facebook
Saturday, November 21, 2009
User Specific Community Tools
User ProfileStatus Messaging
InvitationConnection RequestContacts ImporterPrivate MessagingWall/Testimonial
NotesPhoto & Video Uploading
Activity FeedGroups, Pages, CausesSocial Bookmarking
(Tag, Share, Like, Comment)Remote Connect
(FB/Google/Open ID Connect)Third Party Applications
(Utilities and Games)
Saturday, November 21, 2009
Saturday, November 21, 2009
Saturday, November 21, 2009
Saturday, November 21, 2009
Saturday, November 21, 2009
Kiva.Org Story• Founded by Matt Flannery
& Jessica Jackley in 2004 during a visit in East Africa
• Peer to Peer Microlanding Site grown to an online community with social networking features.
• Mission: Connect people thru lending for the sake of alleviating poverty
Saturday, November 21, 2009
Source: Kiva.org
Saturday, November 21, 2009
Saturday, November 21, 2009
Saturday, November 21, 2009
Saturday, November 21, 2009
• Total value of Loans so far: US$102M
• Number of Kiva Lenders: 595K
• 187 Countries, 257K Entrepreneurs
• Current Repayment Rate: 98.04%
• Average total amount per lender (includes reloaned funds): $173.16
• Average number of loads per lender: $4.97
Saturday, November 21, 2009
Saturday, November 21, 2009
Issues to Consider
• Registering/Login on a SNS is a chore now. Use Open ID/Google/Facebook Connect if you plan to build a social network.
• Community Engagement must have a way to transition into the offline space.
• Online Communities as the means for activism.
Saturday, November 21, 2009
One Last Thing: Any Local Examples?
Saturday, November 21, 2009
Saturday, November 21, 2009