building new operating models the art and science …...building new operating models_the art and...
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© Copyright 2013 Innosight LLC© 2019 Innosight Consulting, LLC and/or its affiliates
Building New Operating Models: the Art and Science of Digital Execution
September 2019
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© 2019 Innosight Consulting, LLC and/or its affiliates 1
CIO EDGE: WHAT ARE YOUR BARRIERS TO SUCCESS?
“Internal conflict, legacy, budgets, inability to transform and unclear ROI are the five reasons
for CIOs’ IT initiatives to fail or to be dismissed.”
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ANALYSIS
ALIGNMENT
ACTION
Lack of leadership alignment: Companies can’t manage the cadence of solution development and alignment
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Growth and transformation are a major part of the CIO agenda. . . But what do they mean?
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CUSTOMERS
IT INFRASTRUCTURE
AREA 2 (EXPERIENCES)DIGITIZE EXTERNAL STAKEHOLDER INTERFACESCreate better end-to-end stakeholder experiences through connectivity, data and automation
AREA 3 (GROW & TRANSFORM)DISCOVER & SCALE DIGITAL
BUSINESSES1.Producer offering digital
products or services2.Platform facilitating
exchange of value
AREA 1 (OPERATE & OPTIMIZE)DIGITIZE CORE PROCESSES
Lower costs and increase efficiencies by capturing data and automating processes
DATA
Companies must be clear about the priorities of their digital strategy
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Priority JOBS are both important and high value
+Priority Job
=IMPORTANT
Failure to satisfy the job has significant
consequences
HIGH VALUE
A large number of customers can pay a
reasonable amount to satisfy this job
ORa small number is
willing to pay a lot to satisfy the job
Customer evaluate solutions to their JOBS to be done based on dynamic performance criteria that changes as certain
performance criteria becomes commoditized
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The parable of the white sneakers. . .
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The parable of the microwave. . .
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“Jobs to be done is
all we use…[we]
have been pushing
it for 3 years across
the organization
and at the board
level."Jack Dorsey
Cofounder and CEO,
Twitter and Square
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© 2019 Innosight Consulting, LLC and/or its affiliates 10© 2018 Innosight Consulting, LLC and/or its affiliates 10
(what is done)
(why it is done)
(how it is done)
DISRUPTION:A NEW WAY TO SOLVE AN OLD PROBLEM
(by leveraging business models and technology and attacking form below)
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Innosight’s Dual Transformation Framework provides a powerful lens to categorize Area 3 initiatives
How We Do It(Business model)
What We Do
Current Different
Current
Different
Core A
BAdjacency
A BWhat capabilities or assets will
we leverage?
Core
C
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Real leadership alignment around new growth is both critical and rare
Optimists Vs. Pessimists Walk the LineState Your Case
UNITE YOURSENIOR TEAM
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If we wait for perfect information, we will have no freedom of action
Kissinger’s Cross
TimeThe Patient Visionaries
The Deliberate Innovators The Market
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What is the most important word in innovation ?
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THANK YOU