building measure-powered products
TRANSCRIPT
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Building Measure-Powered Products
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Digital events are an amazing data source…
• Individual actions taken by people and interactions between people
• So many things you can do in ‘digital’
• Check bank balance
• Adjust thermometer
• Book exercise class
• Pay for parking
• Load your smart fridge…
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…but historically analysts have often been one step removed from the “engine room”
Website
Mobile apps
Other digital
products
Product
Marketing
Sales
Product roadmap & delivery
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Sometimes providing insights can feel a bit like being Henry Fonda in 12 Angry Men
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But an evolving tech landscape is changing things
Cloud services Analytics databases
Event streams SaaS marketing tech
Adobe Analytics Live Stream
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As an industry we’re moving from just creating insight, to insight driving action
Insight Action
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The anatomy of a “measure-powered product”
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What kinds of measure-driven products can we build?
In-session product
rec’sFraud
detectionFeature
flags
A/B testingReal-time
bidding for ads
Ad retargeting
Abandoned shopping
cartsBot/scraper detection
Trending content
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Live demo!
+ +GTM
=Targeted real-time messaging on-site