building inclusive sanitation markets for the poor world water forum - istanbul march 2009
TRANSCRIPT
Building inclusive sanitation markets for the poor
World Water Forum - IstanbulMarch 2009
The presentation
1. The context
2. The market approach
3. Research and results
4. Market strategies
5. Challenges and opportunities
● 12 million people do not have sanitation services
● Less than 25% of wastewater receives treatment
● Only 3 of 10 latrines are in good conditions
● 8 of 10 children less than 5 years old who have latrines do not use them.
The sanitation challenge in Peru
(1) Ministry of Housing, Construction and Sanitation. National Sanitation Plan 2006-2015. March 2006
(2) WSP. Behavioral and demand base line study in Peru. IMASEN. June 2007
People: 28.2m
Child mortality: 8.3%
Diarrhea: 24%
Chronic malnutrition: 24%
HDI: 0.767
Extreme poor: 16%
Water access: 76%
Sanitation access: 59%
WW treatment: 23%
Inequity
Low quality services
Inadequate behaviors
Traditional approach Market approach
Beneficiaries Costumers and citizens
No choice, external decision
Costumer decision choice (what and when buy)
Unique sanitation option Different sanitation options
Focus on the supply side Demand driven approach (to respond peoples' expectations and needs)
A big relief actor (State) Multi-stakeholders alliances
Direct subsidies Subsidies to market development
New client
New behavior
New product
New role for the State
A paradigm change
Strategy development
Demand research
Behavioral study Socio-economic study
Market study
Demand research
Behavioral study Socio-economic study
Market study
ResultsThe poor consume and are a market
They are heterogeneousand have resources and have preferences
ResultsThe poor consume and are a market
They are heterogeneousand have resources and have preferences
Financial research
Supply analysisMarket expectations
Financial research
Supply analysisMarket expectations
Supply research
Supply chain analysisTechnical analysisStatus of current
technologies
Supply research
Supply chain analysisTechnical analysisStatus of current
technologies
Market profile
Upper poorUpper poor Med poorMed poor Very poorVery poor Extreme poorExtreme poor
Percentage
Financing
18.4 20.6 23.4 22.3
BanksBanks
Regulated MFIsRegulated MFIs Non-regulated MFIsNon-regulated MFIs
Subsidy ProgramSubsidy Program
Regulated MFIsRegulated MFIs
Subsidy ProgramSubsidy Program
Product Dry toiletsDry toilets
Water toiletsWater toilets
Commercializ.
Home format saleHome format sale
MultiCasaMultiCasa
Community salesCommunity sales
MultiCasaMultiCasa
Community salesCommunity sales
Home format saleHome format sale
MultiCasaMultiCasa
Community salesCommunity salesCommunity salesCommunity sales
HH ConnectionsHH Connections
Dry toiletsDry toilets
Water toiletsWater toilets
HH ConnectionsHH Connections
Dry toiletsDry toilets
Water toiletsWater toilets
HH ConnectionsHH Connections
Dry toiletsDry toilets
Water toiletsWater toilets
Communication materials
Lessons learns
• Choices leads to adoption
• Build the intervention upon existing attitudes and beliefs
• The private sector caters to the poor
• Private sector discovers opportunities and takes the lead to break through new ground
Muchas gracias