building healthier communities via mobile || social cops
TRANSCRIPT
Building Healthier Communities One Mobile Phone at a Time
www.socialcops.org
Our partners often complain about….
BRAND LOYALTY Needing new methods to improve their
customer loyalty and brand image
CUSTOMER ACQUISITION Expanding Customer Base & needing
new avenues to reach customers
ROI? Not being able to measure the ROI of
CSR efforts to the business & brand
IMPACT MEASUREMENT Not knowing how to measure the
real Impact of their CSR campaigns
and use Low Cost, Effective Mobile Messaging to drive large scale impact, behavior change & brand loyalty.
We Leverage Our…
NGO & Govt. Partnerships
Panel of Doctor Advisors
Communication Experts
For instance, a global Pharmaceutical company worked with us to drive people to
get Vaccinations
Missed Call to Subscribe
Weekly Voice Messages
Dial an Answer quiz questions
A global pharmaceutical company leveraged our mobile platform to activate
women towards cancer vaccination. Continuous interactive mobile voice
messages, fun quizzes, and direct consultation with our trusted panel of
doctors using mobile drove one important message to women – go get
yourself a cervical cancer vaccination!
40% women driven to get vaccinations ; 400% increase
A global FMCG Soap Brand worked with us to drive higher hand washing rates in Rural India
Missed Call to Subscribe
Weekly Voice Messages
Dial an Answer quiz questions
We leveraged our mobile platform to engage young mothers and pregnant women for a global FMCG brand. Informative voice messages from the doctor – directly on their mobile phone. This niche cause based marketing technique was used to drive a behavior change towards hand washing using mobile. Rural women were engaged and participated in fun quizzes in return for mobile incentives – the pilot saw 60% women engaging continuously (average engagement rates are around 10%)
60% continuous engagement, 228% increase in awareness levels
Using Mobile to Drive Behavior Change: How It Works
User Gives Missed Call on 99XXXXXXXX
User receives an outbound call
and completes demographic profile survey through IVR
Based on profile, the user
receives 1-2 tailored health mobile voice messages per
week
Based on the message the user received that week, she receives an IVR
based quiz question that
week.
Real time live Pulse Map of
women engaging with
the brand
Talk to Us!
www.socialcops.org www.fb.com/socialcops
@Social_Cops
SOCIAL COPS
We’d love to tell you how you can transform your brand while doing good – At Scale!
Vikas Plakkot [email protected]
+91 9971792758
Appendix A: Who We Work With
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Appendix B: Press and Media
Appendix C: Awards & Accolades