building direct sales new strategies and tools for publishers with ron martinez of aer.io christina...
TRANSCRIPT
![Page 1: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/1.jpg)
Building Direct Sales:
New Strategies and Tools for Publishers and Authors
![Page 2: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/2.jpg)
• Nathan Maharaj, Kobo, Global eBookseller (Director of Merchandising)
• Ron Martinez, Aerbook & Aer.io, Founder• Christina Bauer, Ink Monster, Publisher & Author• Kelly Peterson, INscribe Digital, Director of Client
Services
Our Panelists
© INscribe Digital | All rights reserved TWITTER:#BEA15FIDENTIAL
![Page 3: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/3.jpg)
Why Build Relationships Directly with Consumers?
![Page 4: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/4.jpg)
• Higher Profit Margin per Book?• Dependable Supply Chain?• Control Marketing?• Control Merchandising?• Building the Brand?
• REALLY….It’s all about building a direct relationship with the reader.
Why Direct Sales?
© INscribe Digital | All rights
rTWITTER:#BEA15FIDENTIALeserved | CONFIDENTIAL
![Page 5: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/5.jpg)
What are the Pros and Cons of this direct relationship?
![Page 6: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/6.jpg)
• Kobo knows their customers….• Those customers buy 1 eBook and 2 print books a
month• 99% of them read multiple books by the same author• 52% of their libraries are books in a series.
Learning From the Experts
TWITTER:#BEA15
![Page 7: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/7.jpg)
• Look at Market Successes • Innovative Solutions• Good Partners • You Being a Good Partner to Others!• Scheduling
Managing Customer Relationships
TWITTER:#BEA15
![Page 8: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/8.jpg)
• Sales will be low at first; find other goals, like engagement• If you aren’t a web wizard, use partners and tools• Make sure you are linking to the big retailers – keep that relationship
healthy!• Figure out how to keep them coming to your website• Capture emails
Reasonable expectations
TWITTER: #BEA15
![Page 9: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/9.jpg)
Effective Techniques
![Page 10: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/10.jpg)
Direct Sales in Branded Store
TWITTER:#BEA15
![Page 11: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/11.jpg)
Direct Sales + Retailer links
TWITTER:#BEA15
![Page 12: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/12.jpg)
• Simplified Screen and Purchase Path
Easy User Experience - PIC To Come
TWITTER:#BEA15
![Page 13: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/13.jpg)
Sampling
TWITTER:#BEA15
![Page 14: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/14.jpg)
Easy Social Media Integration
TWITTER:#BEA15
![Page 15: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/15.jpg)
Questions?
![Page 17: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/17.jpg)
www.INscribeDigital.com| [email protected]
![Page 18: Building direct sales new strategies and tools for publishers with ron martinez of aer.io christina bauer of ink monster and nathan maharaj of kobo](https://reader036.vdocuments.us/reader036/viewer/2022070512/589d30991a28abd17d8b4637/html5/thumbnails/18.jpg)
WE POWER CREATIVITY