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Intercultural

Communication

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the movie Boratis a

parody on intercultural

conflict. Although a bit

too exaggerated, it

mirrors the crucialfunction of

communication in cross-

cultural relations.

Can you recall other

parodies?

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In what way do these technologies define

culture?

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Today communication satellites,

the Internet and electronic mail,and fax machine instantly connectall parts of the world. (Pearson 127)

New developments in technologyand population shifts havecreated one world community,

hence the greater need forintercultural communication skills.(Pearson 127)

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globalization is the integration of economics

and technology that is contributing to a

worldwide, interconnected business

environment.

is changing the way we work and relate to

people around the world. (Thomas Friedman)

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Globalization 3.0

2000-present =

individuals aremaking contact

with other

individuals

Globalization 2.0

1800-2000 =

when companieswere the

globalization

leaders

Globalization 1.0

Columbuss 1942voyage and

approximately

1800

Thomas Friedman

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Describing this development, Marshall

McLuhan coined the term global village*

small world engendered by improved travel

and high-technology communications

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Culture is a learned system ofknowledge, behaviour attitudes,beliefs, values, and norms that is

shared by a group of people andshaped from one generation to thenext.

Communication and culture areinseparable (Edward T. Hall).

Understanding Culture

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Culture is the mental software that helps us

understand our world (Geert Hofstede).

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Co-culturesinvolves groups of personsunited by a common element and wholive in a culture operating within adominant culture

- groups of persons

- united by a common element

- live in a culture within a dominant culture

*also called sub-culture

What co-cultures do the following images

remind you of?

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Communication between people who have differentcultural traditions.

the transactional process of listening andresponding to people from different culturalbackgrounds can be challenging

the greater the difference in culture, the greater thepotential for misunderstanding

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Culture Shockfeeling of stress and

anxiety a person may

experience when

encountering a culture

different from his own.

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Worldview

determined by our culture and life experiences

perception shared by a culture or group of people aboutkey beliefs and issues, which influences interaction withothers

the lens through which people in a given culture perceivethe world around them.

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Group Activity: Documented

Interview Interview a foreign national who has

stayed in Philippines for not more than 5years.

Ask 10 main questions related to theircountrys culture and how they dealt with

cultural diversity. You may ask randomfollow-ups.

Your questions will be checked before theend of the session.

Make sure to document the video usingpictures or film capture.

Deadline: September 25