building business one story at a time v2
TRANSCRIPT
Classic Narrative Arc
= 3 Acts
Conflict and clues
CLIMAX = Where the audience gets involved = LAUNCH OR PURCHASE
Resolution
@gloriabell
Participation Inequality
1% will create & drive mass awareness
9% will rate, comment & share
90% will watch the 10% & mimic that behavior
@gloraibell
Good Storytelling
Honesty & Transparency
Infuse personalities into stories
Create characters your audience will relate to
or cheer for
@gloriabell
Good Storytelling
Honesty & Transparency
Infuse personalities into stories
Create characters your audience will relate to
or cheer for
Don’t Give It All Away
@gloriabell
Good Storytelling
Honesty & Transparency
Infuse personalities into stories
Create characters your audience will relate to
or cheer for
Don’t Give It All Away
Respect attention spans
@gloriabell
Build An Editorial
Calendar • What should happen each
week, each month?
• Keep moving the story
forward through strategic
planning.
• What major milestones or
holidays need to be
celebrated with your
audience?
@gloriabell
Other tips…• How does your audience
represent themselves? What do
they like to talk about?
• What have you curated in
metrics or content that you can
share?
• Start with more and edit down
to less.
• Monitor what is going on in the
world, don’t just be on autopilot.
@gloriabell