building bridges with social media
DESCRIPTION
TRANSCRIPT
Building Bridgeswith Social Media
Recruit students, engage parents, and share your school’s story
Dr. Brian J. [email protected] questions to @brianjdixon
What would you like to learn in this session?
What is Social Media?
How has Social Media
impacted your…•Life•Students•Community•Parents•School
Why use Social Media?•Share your story•Better attendance•Authentic feedback•Donor engagement•Community buy-in•Student recruitment
Your Social Media Toolbox•E-newsletter•Facebook•Twitter•School Website•Ning•YouTube
•Survey Tools•Email•Classroom Portals•Student Portfolios•Principal’s Blog•Cell Phones
E-newsletters•Know your audiences•Weekly updates•Parent reminders•Event Planning
Facebook•Profile icon•Full name•Short bio•Contact info•Status update•Recent updates
Facebook•Event info•School reminders•Pictures and highlights•Answer questions
Facebook Ads•Design your ad•Choose your target•Set your price
Twitter•Easy to use•Multiple platforms•Simple sharing
•Reminders•Upcoming events•Survey questions•Direct outreach
Website•Main menu•Current stories•School info•Video clips•Contact info•Social media•Email sign-up
Ning•Notes•Members•Forum•Blog posts•Content
approval
YouTube•Use video frequently•Post interesting events•Update your channel•Video responses•Favorites
Survey tools•Pilot your questions•Ask for volunteers•Send the link via email•Embed on your website•Have a back-up plan
Email tips•Keep your email closed•Check less frequently•Batch processing•Rules and folders
Gmail Steps:•Select all•Star important•Archive the rest•Review stars
Classroom Portal•Update syllabus•Course calendar•Contact info•Teacher bio•FAQs•Picture of teacher•Office hours
School Leader’s Blog•Answering FAQs•Announcements•Sharing highlights•Interactive book talk
Cell phones•Give out your number•Text messaging•Voicemail hotline
Cell phones•Cell phone polling
•Questions?
•Book now available for order at amazon.com or from brianjdixon.com
•Call in your feedback:
206-338-5857