building brands with digital in the core - part3 - the wrap-up!
TRANSCRIPT
Digital MarketingBuilding brands with digital in the core
welcome to the digital world
welcome to the digital world
digital offline + digital online
where you only have one customer relationship
where you only have one customer relationship
where you only have one customer relationship
when offline and digital are not viewed as two seperated worlds, you create one
customer relationship
welcome to the digital world
combine old philosophies with new technologies
Add value
instead of horror
combine old philosophies with new technologies
combine old philosophies with new technologies
as a customer you only have one relationship with Apple, online and offline
customer relationship
welcome to the digital world
with a digital first customer relationship
welcome to the digital world
with a digital first customer relationship
but
when everyrelationship
becomes digital
when everyrelationship
becomes digitaldigital becomes a commodity
73%want real people to deal with
when something becomes scarce
it becomes valuable
so people will become scarce
but valuable
Die Fast
Digital Transformation
Hum
an T
rans
form
atio
n
Die Fast Fighter markets
Digital Transformation
Hum
an T
rans
form
atio
n
Die Fast
Strong today, not enough tomorrow
Digital Transformation
Hum
an T
rans
form
atio
n
Die Fast Fighter markets
Strong today, not enough tomorrow
When digital becomes human
Digital Transformation
Hum
an T
rans
form
atio
n
customer relationship of the future
customer relationship of the future
1. create a digital first relationship with your customer
customer relationship of the future
customer relationship of the future
Citizin M hotel has no reception
customer relationship of the future
Citizin M hotel has small, connected and design rooms
customer relationship of the future
1. create a digital first relationship with your customer
2. rethink the human side of business
customer relationship of the future
Citizin M hotel has the biggest bar and living room to meet people
73%people love people
humansadd value
no computer ever invented a better computer
computers personalize humans make it personal
computers predict humans surprise
computers confirm humans smile
computers deliver humans over-deliver
customer relationship of the future
the ultimate digital relationship
customer relationship of the future
the ultimate digital relationship + the ultimate human relationship
customer relationship of the future
the digital relationship adds
automation + data
operationalexcellence
on-demand
services & products
ultimate convenien
ce
customer relationship of the future
the human relationship
adds
empathy + creativity + passion
emotionalconnection
the most personal
experience
awesome companies
to buy from
customer relationship of the future
the digital relationship adds
the human relationship
adds
automation + data empathy + creativity + passion
operationalexcellence
emotionalconnection
on-demand
services & products
ultimate convenien
ce
the most personal
experience
awesome companies
to buy from
customer relationship of the future
the digital relationship adds
the human relationship
adds
automation + data empathy + creativity + passion
operationalexcellence
emotionalconnection
on-demand
services & products
ultimate convenien
ce
the most personal
experience
awesome companies
to buy from
customer intimacy
she understoodwhat I was talking about
she didn’t!
Digital MarketingBuilding brands with digital in the core