building brands
DESCRIPTION
PPT on brand buildingTRANSCRIPT
I’m increasingly meeting people who are perplexed by the concept of ‘brand’.
Its not an easy concept to grasp. Companies like Apple redefine the meaning of ‘brand’ every day; whereas advertising & marketing folks do their best to confuse it.
My decks present the way I look at Brands, with a + and – for each view.
Flip thru the slides and ruminate on the points as you decide which brand will you like to create!
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This is the personal opinion of the author – Alok ‘Rodinhood’ Kejriwal
You are free to use the content as you wish as long as you provide credit to the author.
He is available on [email protected] Alok blogs at http://rodinhood.com You can become a ‘Rodinhood’ at
http://therodinhoods.com !