E-Commerce : Building Blocks

What We'll Discuss

What we see in an e-commerce site What happens behind the scenes: Before After Different components of a Warehouse Planner Architecture that we use

Introduction to E-Commerce

Needs no introduction. :-) All of us have used at least one But is it simply WYSWYG?

What you do on *kart.com

You go to the shopping site Search for the product Add required quantities to cart You make a payment Your order is placed (At times, you are also asked to login)

What makes you happy?

Minimum cancellation due to unavailability of product

Zero downtime Ultra quick portal Prompt delivery Zero theft

Where do we stock the products? How can a user search for available ones? How should they be grouped? How should the price be decided? Should we offer discounts? How to decide suggestions? (For impulsive shoppers)

Earlier in the day...

Earlier in the day...

Are there enough quantities to sell? Where do we source our products from? Where to store them? How to shift them from one place to another? How to maintain record of what's in store in what

quantities?

Solving our dilemmas...

Stock products in warehouse Design the warehouse Assign locations for products Acquire them from suppliers

Solving our dilemmas...

User search and grouping Categorize products Have a good searching module which

provides a flexible approach Suggestions Study user behaviour over some time Make the system learn

Movement of products Maintain a record of what was moved from

where to where Ensure that no products are lost Stop selling if there isn't enough quantities Associate rules to products

Solving our dilemmas...

Solving our dilemmas...

Pricing Pre-decide what price will be applied from

a date Maintain a history of what price a product

was selling at, on what dates

Moments after placing the order

Decide who will pick up the products and from where Decide the most efficient way to move around the

warehouse Tag the packets with some identification code Decide the most efficient way to move around the

town delivering orders

Enough of boring Business Talk!

The Pieces of the Puzzle

Product Management Pricing Decisions Warehouse design and product locations Movement within the warehouse Efficient delivery

A 1000 words...

Product Warehouse

CreateMove between locationsApply stock rulesAutomatic procurement

Apply price rulesApply discounts Receive goods

Put products into locations

Order

Create picking routesCreate delivery routes

Search

Putting the pieces together

Separate front end from back end Communicate via RPC or web services Have 99.99..(up to 1 billion places) up time Cache almost everything for speed Use clustering

What we have used

Magnolia-Grails front end for CMS driven front end Grails application for back end Communicate via RabbitMQ and Google Protobuf Dedicated search engine powered by Solr

We have some happy shoppers

Contact us

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