building and managing your online reputation · 2020-06-14 · and facebook respond to comments,...
TRANSCRIPT
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Building and Managing your Online Reputation
Today’s Host:Tyler CarterProduct Manager, Digital MarketingSesame Communications
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Goal fortoday
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Not Nervous
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Cats!!!
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Ms. Perri Lee Carter
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“The beliefs or opinions that are generally held about someone or something”
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Platform Purpose
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Google Business Listing
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Provide common information about your practice
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Website
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Meet the Doctor
Meet the Team
Office Location/Tour
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Create a positive first impression that lasts
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Social Media
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Engage and Provide Value
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Wait!
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55:1
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282,540vs.
7,169
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Let’s Build
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vs.
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GMB
www.google.com/business
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Home Page
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NameAddressPhoneAmenities
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Getting started with your photos
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5 photos total -Doctor,Team,Office
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Building Reviews
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Text requests
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Direct Link
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Ask your patients for a review …
Why? 70%
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Google My Business Posts
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GMB posts tab view
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How did you do?
• Service menu• GMB Posts last month• About us description• 5 pictures (Logo does not count!)
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If you still aren’t convinced your Google listing matters …
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Voice
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Featured Snippets
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New Google Features
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Websites
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Meet the Team, Doctor, and Office tour pages
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Creative Team Page
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Meet the Team
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Meet the Doctor
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Do You
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OfficeTour
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Google Listing
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Website Services and Blogs – Content
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Service Pages –Professional Tone
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Blog Content –ConversationalTone
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Social Media
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Yes, but you probably new that
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Facebookshow & tell
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Instagram show me
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Manage your Reputation
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Can’t manage what you can’t measure
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GMB Insights
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Monitor your insights monthly
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Managing Reviews
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Ouch
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Actively respond to both positive and negative reviews
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GMB Questions, Posts, and Photos
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Questions
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Ask and answer 3 Questions
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1 New GMB Postper month
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1 New photomonthly
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Managing your Website Content
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Doctor, Team, and Office photos = Keep them current!!!
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1 Service Page Per Quarter
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Featured Snippet
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Write 1 blog per month
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Social Media Management
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Tell us -monthlyblog post
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Show us - bi -weekly video post
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Recap
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Purpose:● Engage and Value
GooglePurpose:● Provide Information
WebsitePurpose:● First Impression
Social Media
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Purpose:● Engage and Value
Build:● Unique Info● Video● Articles● Community
GooglePurpose:● Provide Information
Build:● Reviews● Photos● About● Posts● Menu
WebsitePurpose:● First Impression
Build:● Hero● Team Pages● Office Tour● Content
Social Media
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Manage:● Monthly blog post
shared to Facebook● Share 2 videos per
month to Instagram and Facebook
● Respond to comments, comment on others, and engage with your audience
GoogleManage :● Monitor Google
insights monthly● Respond to positive
and negative reviews● Ask and answer 3
questions ● 1 GMB post per month● Post 1 photo per
month
WebsiteManage :● Update 1 service
page per quarter● Write a monthly
blog● Keep team, Doc,
and office photos current
Social Media
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Questions? Findme @ booth 301 or text me your info @ 509-301 -3115
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References ● Future of SEO: https://sparktoro.com/blog/the -future -of-seo-has-never-been-clearer-
nor-more-ignored/● Stock photos used throughout presentation courtesy of Unsplash:
https://unsplash.com/● SAO - https://www.saortho.org/● Statcounter, GlobalStats - http://gs.statcounter.com/search -engine-market -
share/all/united -states -of-america/#monthly -201707 -201807● https://www.facebook.com/MurphyOrthodontics/● https://www.youtube.com/watch?v=aqxuffGHH -s● Google link shortener: https://goo.gl/● 98% of text messages read: http://info.dynmark.com/hs -fs/hub/307137/file -
650880813 -pdf/whitepapers/Intelligence_Review_Edition2.pdf
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References Cont… ● 70% of consumers will leave a review if asked:
https://searchengineland.com/70 -consumers-will - leave-review -business-asked-262802
● Internet Trends 2018 - Mary Meeker: https://www.kleinerperkins.com/perspectives/internet -trends-report -2018