building an integrated content strategy
DESCRIPTION
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems? In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins. By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site. You’ll learn about: ● What content strategy is (and isn’t!) ● Why “content” means more than just words ● The 8 core components of content strategy ● The 5 key impacts of a strong content strategy You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/TRANSCRIPT
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Jaboney flickr.com/photos/jaboney/390315232 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/) Billy Rowlinson flickr.com/photos/billyrowlinson/3193773937 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) Billy Rowlinson flickr.com/photos/billyrowlinson/3193773937 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) Billy Rowlinson flickr.com/photos/billyrowlinson/3193773937 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) MousyBoyWithGlasses - flickr.com/photos/mousyboywithglasses/2202998943 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/) byron.manley - flickr.com/photos/byronmanley/2881548977 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/) Dmitry Baranovskiy flickr.com/photos/dmitry-baranovskiy/2378867408 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) Basial - flickr.com/photos/basial/95865032 (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/) Basial - flickr.com/photos/basial/95865032 (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/) weary as water - flickr.com/photos/wearyaswater/169131100 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/) FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) Ivana Di Carlo - flickr.com/photos/ivypics/4398533301/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/) John K - flickr.com/photos/johnkay/5297506112/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/) John K - flickr.com/photos/johnkay/5297506112/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/) Crazy George- flickr.com/photos/crazygeorge/4638880464/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/) RuedisFotos - flickr.com/photos/ruedi/1120252256 (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/) Tinou Bao - flickr.com/photos/tinou/178796318 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) Moyan_Brenn_I'M BACK NOW - flickr.com/photos/aigle_dore/2781302139/ (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) sarah0s - flickr.com/photos/sarahseverson/6245395188 | Original concept and quote by Jason Scott, textfiles.com (@textfiles) (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/) Mr. Wright - flickr.com/photos/mattwright/1787856/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/) Thomas Hawk - flickr.com/photos/thomashawk/11100543796 (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/) bberburb - flickr.com/photos/18576168@N07/2573879561 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/) bberburb - flickr.com/photos/18576168@N07/2573879561 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/) Mr. Wright - flickr.com/photos/mattwright/1787856/ Christopher Michel - flickr.com/photos/cmichel67/4472802546/ (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) DenisGiles - flickr.com/photos/denisgiles/4224495832 (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/) DenisGiles - flickr.com/photos/denisgiles/4224495832 (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/) Kate Kiefer Lee/MailChimp slideshare.net/katekiefer/kkl-c-sforum (used with permission) Kate Kiefer Lee/MailChimp slideshare.net/katekiefer/kkl-c-sforum (used with permission) MailChimp voiceandtone.com (used with permission) MailChimp voiceandtone.com (used with permission) MailChimp voiceandtone.com (used with permission) Pinterest about.pinterest.com/terms/ (used with permission) Pinterest about.pinterest.com/terms/ Pinterest about.pinterest.com/terms/ (used with permission) Pinterest about.pinterest.com/terms/ (used with permission) GenBug flickr.com/photos/genbug/4309890987 (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/) John McCrory - johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/ (used with permission) John McCrory - johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/ (used with permission) John McCrory - johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/ (used with permission) John McCrory - johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/ (used with permission) Jonathon Colman/REI (used with permission) Jonathon Colman/REI (used with permission) Piccadilly Pink flickr.com/photos/mrs2fat/4288151711 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/) Stuart Maxwell (@stumax)/REI (used with permission) Stuart Maxwell (@stumax)/REI (used with permission) Stuart Maxwell (@stumax)/REI (used with permission) Michael Zero Mayer - flickr.com/photos/michael_mayer/8701850930 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/) xmacex - flickr.com/photos/xmacex/6821993974 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/) REI rei.com/product/849164/gopro-hero3-black-edition-wide-angle-helmet-cam (used with permission) REI rei.com/product/849164/gopro-hero3-black-edition-wide-angle-helmet-cam (used with permission) REI rei.com/category/4760429 (used with permission) REI rei.com/category/4760429 (used with permission) adactio - flickr.com/photos/adactio/8475014810 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) Mike Atherton (@MikeAtherton) - slideshare.net/reduxd/modeling-structured-content-ias13-workshop (used with permission) Mike Atherton (@MikeAtherton) - slideshare.net/reduxd/modeling-structured-content-ias13-workshop (used with permission) Mike Atherton (@MikeAtherton) - slideshare.net/reduxd/modeling-structured-content-ias13-workshop (used with permission) Zach Brand/NPR slideshare.net/zachbrand/npr-api-create-once-publish-everywhere (used with permission) JD Hancock flickr.com/photos/jdhancock/6216677689 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) FlyingSinger - flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) JD Hancock flickr.com/photos/jdhancock/6216677689 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) JD Hancock flickr.com/photos/jdhancock/6216677689 James Cridland flickr.com/photos/jamescridland/613445810 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/) BJ Graf flickr.com/photos/bjgraf/8976192260 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/) nataliej flickr.com/photos/nataliejohnson/2776045330/ (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/)