building an effective coalition: practical tools to build...
TRANSCRIPT
Building an Effective Coalition:
Practical Tools to Build Effectiveness
Ignite: Getting Your Community
Coalition
Fired Up for Change
Leadership Summit
For Healthy Communities
Sally Wills, MPH
October 29, 2018
Mission:
LiveWell Greenville champions healthy eating
and active living by convening community
partners to impact policies, systems and
environments.
Vision:
Greenville County is one of the healthiest
places to live in the nation.
Background
• Focus/Direction
• Ineffectual Meetings
• Community & Partner Engagement
• Inconsistent Messaging & Branding
• Funding
Threats to Effectiveness
“A goal without a plan is just a wish.”
--Antione de Saint-Exupery
“When you establish a destination by defining
what you want, then take physical action by
making choices that move you towards that
destination, the possibility for success is
limitless and arrival at the destination is
inevitable.” --Steve Maraboli
T1: Planning the Key to Effectiveness
• Organizational Strategic Plan
• Community Action Plans
• Communications & Board Development Plan
Three Critical Plans
Strategic Plan
• Focus on Policies, Systems and Environmental
Changes to Increase Healthy Food Access
• PSEs to Increase Physical Activity Opportunities
• Greenville County’s Go-To Organization for HEAL
• Transition All Initiatives Not PSE Focused
• Refocus Communications and Fund Raising Efforts
LWG 2016 Strategic Plan
• Transition all initiatives that do not align with the
strategic plan
Strategic Changes
• Adjust Development Plan
• Adjust Expectations of Board to Match Staff Size
• Adjust Communications Plans
Strategic Changes
Community Action Plan
• Policy, Systems and Environmental Approaches to
ALL Initiatives
• Raise the Level of Impact
• Community Based Participatory Practices
• Evidence Based Practice
• Build with Partners
Community Action Plan Guidelines
PSE Change
Establish a safe
community use
fishing pond
PSE Approaches
www.livewellgreenville.org
Levels of Impact
Knowledge
Attitudes
Beliefs
Societal
Societal
Community
Organizational
Interpersonal
Individual
Local infrastructure
Food availability
Schools
Places of worship
WorkplacesPeer pressure
Role models
Support systems
Marketing
Governmental policies
Social norms
Community Based Participatory Practice
• Utilize Evaluation Team
• Focus on What Is Working
• Alignment with State, Regional and National
Initiatives
• Tap Into Community/Partner Strengths
Evidence Based Practice
Build with Partners
• Facilitator Training
• Meeting Tools & Templates
• Connect with Plans
• Timely Communications Practices
T2: Increase Effectiveness of Meetings
• Define Roles
• Define Expectations
• Identify Additional Barriers
Facilitator Training
THE BOWTIE MEETING
PREPARE FOLLOW-UPCONDUCTMEETING
PREPARE
1. Clear Agenda
2. Determine Purpose
3. Background Materials
Addy Matney: TM Consulting
CONDUCT MEETING
1. Meeting Ground Rules
2. Stick to Agenda
3. Manage Decision Making
FOLLOW-UP
1. Quickly Communicate Actions
2. Track Progress of Actions
3. Begin Planning Next Meeting
Meeting Tools: Action Agendas
Mission
Statement
Topic &
Expectations
Meeting
Details
Meeting
Objectives
Meeting Tools: Meeting Preparation
Meeting
Details
Actions
& Follow Ups
Meeting
Objectives
Meeting
Discussion
and Notes
Meeting Timeline & Communications
•Send Meeting Request for next meeting (24 hrs)
•Send meeting notes & follow Ups (48 hrs)
• Identify agenda itemsAfter Meeting
•Communicate and follow up on Action Steps
•Set agenda for next meetingBetween Meetings
•Confirm Meeting Agenda Items & Meeting Skeleton
•Send Final Agenda (one week prior)
•Print Items Before Meeting
•Arrive at least 15 minutes prior (set the room)
•Load digital content
•Start meeting on time & maintain agenda timing Meeting Day
• Development of Partner Engagement Committee
• Communication Plan
• Strategic Board and Partner Recruitment
• Strategic Partner Communication & Education
T3: Increase Community & Partner
Engagement
• More Than Communications
Plan or Committee
• Partner to LiveWell
Communications
• LiveWell to Partner
Communications
• Inter-partner Communications
• Create Synergy
Partner Engagement Committee
Communications Plan
• Drive All Communications Efforts Internally
• Engage Partners in the Movement
• Increase Participation in Events
T4: Consistent Branding and Messaging
We Are ALL LiveWell!
Monthly Report and Coalition Updates
Two Annual Gatherings
Annual Meeting - Spring Annual Celebration - Fall
• Diversify Funding
• Be Flexible and Scalable
• Eliminate Communitywide & Individual Fundraising
• Establish a Locally Sustainable Budget & Staff
• Be Ready For Opportunities
T5: Funding
Diversify Funding
16%
65%
17%2%
2013-14 Funding Sources
Local Foundations
Federal Funding
Local Partners
Individual Giving
Total Budget: ~$700,000
Diversify Funding
32%
0%
31%
37%
2017-18 Funding Sources
Local Foundations
Federal Funding &
Individuals
Local Partners
TDE
Total Budget: ~$400,000
Building an Effective Coalition:
Practical Tools to Build Effectiveness
Questions????
Want to Learn
More?
Sally Wills, MPH
Erica McCleskey