BUILDING A STRONG MEMBERSHIP BASE, WOMEN IN THE BYU-MS

Asia Regional Conference - Hong KongApril 21, 2012

Helena M.A Hannonen, Ph.D.

Have a GOAL and know your numbers

Current Asia Region Membership

672

GOAL before October 1, 2012?

2011 - 2012

• Membership:2012 - ?

• Contacts:2012 - ?

• Attendance:2012 - ?

• Events/Meetings:2012 - ?

• Email Promotions:2012 - ?

Membership

Australia 6BYU Hawaii 330 Honolulu 28Hong Kong 126Manila 26 Mongolia 5New Zealand - Shanghai -Seoul 23 Singapore 69Taiwan 14 Tokyo 36Thailand 4

RULE # 1 Use Resources

• Chapter web site is the key– Systems for emailing– Leadership database– Member database– Calendaring and event management– Leader Resources from successful chapters– Provided by Rixa Oman and her staff– Supported by Rixa Oman and her staff at the

Marriott School.

Rule #2Market

• You are a walking billboard– Be a BYU-MS ambassador constantly

• Communicate virally – Email to as many sources as possible– Use social media

• Communicate by word of mouth– Tell about your experiences– Invite people to events– Share learning and resources

Rule #3Invite to Boards

• Newer boards: the key to growing chapters is to first develop the board• Invite and involve people to participate at

the board level • Mature boards: the key is to use regular

rotation for board positions• Invite new members to participate as others

depart• Change responsibilities.

Rule #4Engage

• Be welcoming and gracious to all attendees– Hospitality and connection are key to relationships

• Be aware of member/visitor needs and interests– Attract great speakers and topics

• Engage the membership– Allow them to contribute

Rule #5Plant for Eternities

• If you plant, you will see the harvest – Silicon Valley chapter– Joel Deceuster, from “helper” to Global Steering

Committee Chair

• If you build, they will come– Stanford University Breakfast Briefing– Silicon Valley WOMEN

What’s New? 2007

• Rebranding – So. Bay to Silicon Valley Chapter– Fully loaded MS web site and events calendar

• Relocating – from suburbs to downtown SJ• Executive Briefing and Networking Breakfasts• Developing Successful Careers - Workshops• Silicon Valley W.O.M.E.N.– Professional networking and mentoring group for women

• LDS Employment Workshops

What’s New 2007?

• Dean’s Focus Groups• Dean’s Reception/Seminar• Viral Email Promotions– Cougar Club, Law Society, Alumni Association, Ward Lists

• Pass Along Cards– Contains chapter events and contact information

• Supporting Other Chapters With Our Workshops• Virtual Board Meetings– Via conference calls

Invite• Newer boards: the key to growing chapters is

to first develop the board• Invite and involve people to participate at

the board level • Mature boards: the key is to use regular

rotation for board positions• Invite new members to participate as

others depart• Change responsibilities.

Benefits

• Stability and longevity for the Chapter• Leadership opportunities• Recruiting opportunities• Networking opportunities• A forum for dialogue and ideas• Opportunities for service• Diversity of people and professions

Women in Labor Force (2008)Employed Unemployed Population

2008 56% 5.4% 59.5%

2009 54% 8.1% 59.2%

Where Are BYUMS Women Leaders in 2011?

• International Steering Committee– 3 Marriott School– 1 Asia Region Director

• 46 in chapter leadership– 9 Chapter Presidents– 6 Past Chapter Presidents– 5 Advisory Board Members– 26 Executive Board Members

Women Leaders in 2011

Chapter Chapter

Utah 12 California 6

Texas 6 Hawaii 3Monterey 1

Other USA 15

Mexico 1 Hispanic 2

South America 1

Asia 1

First Women’s Group

• How it started?– “We need something for women” fall 2004.– Needs assessment and survey fall 2004.– Silicon Valley WOMEN (Women’s Organization for

Mentoring, Education, and Networking) was organized in 2005.• Quarterly meetings• Functional groups (accounting, real estate, law, etc.)• Work with Management Society chapter

Benefits to Women

• Networking and mentoring• Flexible work for educated women who

wanted to stay home to raise families• Connection to professional community • Skill development and continued education• Add value to self confidence and esteem• Time to serve and relax

Chapter Benefits

• Different perspectives and skills• Increased membership and networks• Better organized events• Improved communication• More fun• More beauty• Better training for future leaders

Include Women

• Invite them to boards and meetings• Listen to women’s suggestions and

recommendations• Move from “old boy network” to networking

will all• Build on skills and talents women bring to any

organization

Female Global Leadership Conference Participant 2011

• “If I had known about BYU Management Society when I was young, I would have learned to run my home better. I would have been a better wife, companion, mother, and member of my community and Church. Thank you for this. It is not too late for me…or my children and grandchildren.”

• “Moral and ethical leadership starts at home.”

Other Opportunities

• Business travelers, expatriates, diplomats• University students from around the world• People on short-term assignments– Researchers, speakers, consultants, trainers

• Migrant or seasonal workers• Visiting relatives• Other chapter members from around the

world

Ideas?

• WHO do you know in Asia region?• How can you introduce them to each other?• When will you follow up?

• Every stranger today is a potential BYU-MS member tomorrow…and a friend forever.