Building a site that

really works

Notes from Google

Mobile boost on April 21 Nofollow your “designed by” links

AllThingsWordPress.com

Facebook Group LinkedIn Group Google+ Community

2015.atlanta.wordcamp.org

Building a theme from scratch

Aaron Reimann

On April 2

Went to WordCamp. Got the tee shirt.

Overflowing with questions!

Kathy Drewien

On April 9 (evening)

One week early

Next month - April 9

A deep dive into site maps

and wireframes

Fri, May 1, 2015

9am-4pm

jennymunn.com/seo-bootcamp

Building a site that really

works

Our Process

1. Discovery

2. Define the project

3. Collect assets

4. Keyword research

5. Create site map

6. Copy review and writing

7. Establish architecture

8. Create design

9. Program and develop

10. Staging and review

11. Launch

12. Train

13. Improve

Our Questions

Goals

What action do you want your users to make

when they come to your website? What is the

overall goal of the website?

Audience

Who is your ideal client? By understanding your

target market we will be better equipped to create a

site to appeal to that demographic.

Competition

What are some other companies within your

industry that offer similar services?

Unique Selling Proposition

What sets your company apart from others in

your industry?

Copy Writing

A website with custom content grabs a visitor’s

attention, engages readers, and encourages them

to browse your site. Would you like assistance

with crafting well written copy for your website?

Search Engine Optimization

It’s important for any business to develop a

strategy to reach out to qualified leads through

findable content. Would you like to consider a SEO

strategy for your website?

Features

Do you anticipate needing any features or

enhancements such as eCommerce, an RSVP

calendar or infographics? Now is the time to explore

the possibilities.

Site Map

An important step is determining what pages need to

be included on the site. What “must-have” pages

have you considered for your website?

Style

In order to better understand your style, we ask you

to provide some other websites that inspire you.

Feel free to explain what you do and don’t like

about each site. This will help us hone in on your

preferences.

Social Media

Have you considered a social media strategy for

promoting your company?

Timing

Do you have a defined start date or deadline for

launch?

● Weeks 1-2: Site map

● Weeks 3-4: Wireframes

● Weeks 5-7: Design

● Weeks 8-10: Development

● Week 11: Testing

● Week 12: Launch

A typical timeline

Budget

Each website we create is custom tailored to the

client. We can create a website as robust or as

simple as needed, based on your needs.

Goals

Audience

Competition

Unique Selling Proposition

Copy Writing

Search Engine Optimization

Features

Site Map

Style

Social Media

Timing

Budget

Questions?

Other problems?

Building a site that really

works