building a servant leadership culture · by december 31 executive directors to train center...
TRANSCRIPT
1 PROPRIETARY AND CONFIDENTIAL
BUILDING A SERVANT
LEADERSHIP CULTURERCPA Conference: September 2019
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ABOUT THIS PRESENTATION
Today's presenters:
▪ Rich Rinaldi, MBA, PMP: National Director of Special Projects
▪ Mary Imbornone, M.Ed.: National Director of Learning and
Organizational Development
▪ Pattie Hillis-Clark, Psy.D., BCBA: Executive Director – Devereux
Pennsylvania Children's Behavioral Health Services center
▪ Rhea Fernandes, Psy.D.: SVP and Chief Operating Officer
Presentation overview:
▪ Devereux's journey to launch and sustain a Servant Leadership culture:
– "Why?" and "Why Now?" – President and CEO's vision
– The "What?" – Servant Leadership
– The "Elephant" analogy – How we took it on
– Does it work? – Measuring success
– What next? – Sustainability
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ABOUT OUR PRESIDENT AND CEO’S VISION
▪ April 2018: Devereux President and CEO Carl E. Clark II launches
organizational redesign initiative
– Goals:
▪ Offer even higher quality, safer and more compassionate services
with improved and measurable outcomes
▪ Provide services more efficiently
▪ Improve the overall patient, employee and partner experience
▪ Organizational redesign phases:
1. Reinvent approach to HR management by creating a People
Operations function; launch QualityHealth Staffing, LLC
2. Redesign Clinical function; improve medical care coordination
3. Redesign Operations function; formalize organizational strategy/
planning process
4. Formalize a meaningful, constituent-engaged strategy
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ABOUT DEVEREUX ADVANCED BEHAVIORAL HEALTH
▪ Who we are:
– Founded in 1912 by special education pioneer Helena Devereux
– Today, Devereux is one of the largest nonprofit behavioral healthcare organizations
in the country
– Informed by the latest advancements in science and medicine, we combine evidence-
based interventions with compassionate family engagement to help change lives
– We are a national partner for individuals, families, schools and communities, serving
many of the most vulnerable members of our society in the areas of:
▪ Autism
▪ Intellectual and developmental disabilities
▪ Specialty mental health
▪ Child welfare
▪ Our structure:
– More than 7,500 staff across 15 centers in 13 states
– National headquarters = Villanova, Pennsylvania
– State footprint = Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia,
Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Texas
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https://youtu.be/yPNEHpY2GZ8
A CEO's VISION AND VALUES
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▪ Servant Leadership is
a philosophy and a set
of values and practices
that enriches the lives
of individuals, builds
better organizations and
ultimately, creates a more
just and caring world
WHAT IS SERVANT LEADERSHIP?
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ROBERT GREENLEAF WROTE …
Servant Leaders …
▪ Devote themselves to serving
the needs of the organization
▪ Listen deeply to others and
welcome ideas and
perspectives
▪ Foster a culture of trust and
respect
▪ Work to build consensus for
decisions that impact others
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WHAT SERVANT LEADERS DO …
A servant leader …
▪ Shares power; values and celebrates
the contributions of others
▪ Anticipates what lies ahead;
makes courageous decisions
▪ Follows up on commitments or
communicates when this is not
possible
▪ Makes it their legacy to help
others grow
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SERVANT LEADERS IN HISTORY
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THE GREENLEAF CENTER ON ACCOUNTABILITY
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REFLECTION EXERCISE
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WHICH TYPE OF LEADER ARE YOU?
EGOSELF
IDENTITY
MIND
YOU
R
MIND
EGO
SELFIDENTITY
MIND
YOUR
MIND
SELF-SERVING LEADER SERVANT LEADER
It’s all about you It’s all about others
Driven to lead for personal
reasons
Feel called to serve; called
to lead
Focus on your own power,
recognition and success
Thrive on the success and
recognition of those you lead
Fear feedback that reflects
poorly on you
Welcome feedback as an
opportunity to improve
Believe employees are there
for your benefit to serve you
Believe leaders exist to
serve others
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▪ Opportunities to grow and
contribute in new ways
▪ Consistent accountability
▪ Increased quality of services
▪ Increased satisfaction in our
stakeholders, inside and out
▪ An engaged workforce we
are able to recruit and retain
WHAT’S IN IT FOR YOU?
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EXECUTING VISION AND STRATEGY
▪ Phase I: Creating the team
– National Committee members
– Champions across all centers
▪ Phase II: Building the infrastructure
▪ Curriculum development – in-person and web-based training
– Communications – promote awareness
– People Operations-related materials (e.g., co. handbook, job descriptions)
▪ Phase III: Implementation
– Champions Conference
– Launch curriculum across the organization – board members to front-line staff
– Fostering external partnerships (e.g., Greenleaf, Cleveland Clinic, WaWa)
– Ongoing leadership training, research and measurement
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THOUGHT LEADERSHIP
CLIENTS • FAMILIES • PAYERS
PROGRAMS AND SERVICES
FINANCES & TECHNOLOGY
HOW SERVANT LEADERSHIP FITS AT DEVEREUX
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SERVANT LEADERSHIP – PROJECT TIMELINE
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Timing Key Milestone
March 14 Presentation / overview – Assistant Executive Director meeting
March 16 Pilot training – Pennsylvania Community Service supervisors
March 19 Status update presentation – select Office of the President members
March 29 Pilot training – Administrative Assistant Summit
April 4 Pilot training – People Operations conference
April 16 Memo from Carl Clark to all staff introducing Servant Leadership
April 25 Presidents Executive Council training
May - June Intranet article + intranet site; promote via weekly/monthly emails to employees
By June 30 Train Devereux leaders (e.g., President's Executive Council)
July Servant Leadership Champions meeting
By December 31 Executive Directors to train center leadership teams
By June 30, 2019 Train all Devereux staff; provide learning tools to centers at time of rollout
Ongoing
Help centers/depts. integrate Servant Leadership into other areas (e.g.,
performance reviews, recognition, onboarding); Find ways to continue to the
discussion.
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IMPLEMENTATION THROUGH
AGILE PROJECT MANAGEMENT
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OUR IMPLEMENTATION PROCESS
▪ Goal: Implement and sustain Servant Leadership across a
large, geographically-dispersed organization within an
18-month timeframe
▪ Leadership buy-in is crucial for organization-wide success
▪ Focused agile project management approach with daily
check-ins ensured that the appropriate resources were in
place prior to Servant Leadership rollout
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OUR IMPLEMENTATION PROCESS
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All Employees
Online training for all employees, supported by Champions on the ground
All Managers and Supervisors
In-person training by COO and National Learning Director at all Centers
Key Influencers (AKA Servant Leader Champions)
Kick-off conference for Champions, identified by Executive Director
Senior Management
COO-led initiative, buy-in secured via training/discussion at annual retreat
Board of Trustees
Trained at retreat by CEO of the Greenleaf Institute
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OUR IMPLEMENTATION PROCESS
Using Agile Project Management for Success
▪ Scrum is an agile PM method that has been successfully
deployed at Devereux
▪ It is a framework within which people can address complex,
adaptive problems, while productively and creatively delivering
products of the highest possible value (from The Scrum Guide)
▪ It is:
– Lightweight
– Easy to understand
– Difficult to master
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INTRODUCTION TO PROJECT MANAGEMENT
Using Agile Project Management for Success
▪ Values based in empiricism
and Servant Leadership:
– Transparency, e.g., the
ability for the team to see
what’s being done
– Inspection, e.g., frequent
check-ins to ensure we are
on track
– Adaptation, e.g., change to
ensure we are meeting goals
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INTRODUCTION TO PROJECT MANAGEMENT
Using Agile Project Management for Success
▪ The Team:
– Project Owner (the servant
leader)
– Project Manager (the organizer)
– Project Team Members (no
more than five additional folks)
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INTRODUCTION TO PROJECT MANAGEMENT
Using Agile Project Management for Success
▪ The How:
– The Sprint Period
– Sprint Planning
– Daily Stand-up
– Sprint Review/Retrospective
▪ Note that for practical reasons, the Review and
Planning are often combined at Devereux
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INTRODUCTION TO PROJECT MANAGEMENT
Using Agile Project Management for Success
▪ The What:
– Project backlog
– Sprint backlog
▪ Backlog
transparency is key!
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APPLIED AGILE PM – NATIONAL SUPPORT
The Team
– SVP and Chief Operating Officer (project owner)
– SVP of People Operations
– National Learning and Organizational Development Director
– National Communications Director
– National Director of Special Projects
– Operational Leaders for review sessions who represent
▪ Outcomes and benchmarking
▪ Programs and services
Approach
– Two-week sprints, with planning Mondays and review Fridays
– Daily stand-ups at 8 a.m.
– Now, continue to meet Mondays at 8 a.m.
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APPLIED AGILE PM – CENTER-LED INITIATIVES
▪ Each center developed a Project Charter to serve as a
roadmap for their rollouts
▪ Center teams chose their own organization structure
(e.g., project team, new committee, repurposed committee)
▪ Offered as-needed coaching/consulting with our National
Director of Learning and Organizational Development and
National Director of Special Projects
▪ Monthly (at first) and now quarterly virtual Servant Leader
Champion Check-Ins that have allowed for continued cross-
pollination and learning
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CENTER PROJECT CHARTER: SAMPLE
Goals:
▪ Servant Leadership (SL) training – train 50 percent of staff by 2019 FY end
▪ Embed SL language in perf. management, policies/procedures and communications
▪ Design/implement recognition tools to ensure SL is celebrated/integrated into our culture
▪ Improve work/life balance through delivery of SL principles
Key Deliverables:
▪ Training: Determine timing of initial training > develop training > deploy training
▪ Root SL principles into day-to-day culture:
– Identify areas of "low-hanging fruit" that can jumpstart influence
– Develop recognition component that encourages cross-departmental celebrations
– Distribute SL visual cues across the center
Milestones:
▪ Distribution of SL action crosswalks distributed by Jan. 31, 2019
▪ Training component: Developed by Feb. 28. 2019; Implemented by April 8. 2019
▪ Recognition component: Drafted by March 31, 2019; launched by Sept. 31, 2019
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MEASURING OUR SUCCESS
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MEASURING OUR SUCCESS
▪ Set data collection systems at the beginning of the project
▪ Began by mapping our existing data source to Servant
Leadership
– Annual employee survey
– Recruitment and retention metrics
– Major Risk Event (MRE) reporting
▪ Added further data sources, including:
– New fields on employee survey where we were lacking
– Client and external stakeholder data
▪ Dedicated data-focused resource is required to ensure integrity
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MEASURING OUR SUCCESS
▪ Successes
– Many of our existing systems mapped well to Servant
Leadership
– Positive outcomes mapped to completion of milestones and
deadlines listed of project charters
– Implemented new data collection systems based on the needs
of Servant Leadership, which provided robust information
▪ Challenges
– Finding organizational bandwidth to widen and deepen the
pool of data collected
– Limited timeframe for impact (less than one year of rollout to
entire organization)
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MEASURING OUR SUCCESS
▪ Servant Leadership contributed to a:
– 10 percent reduction in year-over-year employee turnover
– 15 percent reduction in major risk events
▪ Organizational results accepted for a poster presentation at the
American Psychological Association’s annual conference
▪ Performed organization-wide data analysis to inform goals and
strategic planning
▪ Strengthened our internal data analytics capabilities by hiring a
focused part-time employee
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MAJOR SUCCESS: EMPLOYEE TURNOVER
National
• Annual turnover decreased 10 percent to 30.31 percent
Local Pennsylvania centers
• Annual turnover decreased a whopping 20 percent to just
under 25 percent
2020 Goal
• Decrease annual turnover another 4 percent
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MEASURING OUR SUCCESS: EMPLOYEE TURNOVER
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MEASURING OUR SUCCESS: MAJOR RISK EVENTS
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NEXT STEPS
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NEXT STEPS
▪ Identify and develop Champions
In-Training
▪ Prepare for Servant Leadership
Champions conference
▪ Develop and launch tiered Year 2
Servant Leadership training
▪ Expand national launch team to include a cadre
of existing Champions
▪ Collaborate with internal and external stakeholders to create
a customer service vision statement
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Questions?
https://www.youtube.com/watch?v=vFkNtLVz
Tv4&feature=youtu.be.
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