building a real, money-making business application using microsoft virtual earth

Trip MapsTrip Maps

John PopeJohn PopeVP MarketingVP MarketingTripHub Inc.TripHub Inc.

TripHub Company OverviewThe best way to plan, coordinate, and share any gathering that involves travel

Friends & Family, Membership Organizations, Shared Interest

Launched 2006; operating 3 sites

Business model: Ad/referral fees and 3rd party licensing

triphub.com alaska.triphub studentambassadors.triphub

Integrated Planning, Coordinating and Sharing Experience

Point ofInspiration

Research andDiscuss Options

InviteParticipants

Organize and Make Decisions

ShareItineraries

Exchange Memories,Discuss Next Trip

Experience theGathering

PurchaseTravel & Services

MAP VALUE ADD

TripHub Trip Maps

T+ 4 Weeks Measurable ROI

Delighting CustomersFills a top need in group travel planning sites*

Helping find things to do and see

4+ “address-based” items per trip

Expanded Business OpportunityIncreased engagement & inventory

Enhanced platform solution

New customer segment - driving trips

“Trip Maps is a case of a great feature bringing added value to the user base, simplifying manyof the daunting tasks involved with planning a trip.”

- Mashable

“The new map feature is great!... Very cool!” - Lisa, TripHub user

*Source: PhoCusWright Groups & Meetings: Opportunity Re-defined, 2007

Why Virtual Earth?

Disambiguation

Intelligent zoom

Global coverage

Local search

Bird's Eye view

Driving directions

Future Map Features

Core functionalityExpanded use of geo coding

Local search for ad hoc entry

More detail on hover

Expose CommunityTrip “heat map”

Comments, photos, reviews

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions,

it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Copyright © 2007 InfoNow Corporation - CONFIDENTIAL9

InfoNow MIX Agenda – April 30, 2007

InfoNow Introduction

InfoNow Overview

Products and Services

Virtual Earth Application & Use

Why InfoNow is upgrading

InfoNow Demo

Conclusions (ROI, Vision)

Q&A


InfoNow OverviewBackgroundBackground

• Based in Denver, CO• 40+ Customers

ProductsProducts

VolumeVolume

• 200,000,000 Map Txns ‘06• 900,000,000 Location Referrals in ’06• 99.9 % Uptime• 1.2 Million Locations Maintained• 87 Active Web, IVR, XML, Mobile Installations• First Locator: VISA, 1996• Most Recent: NOKIA 2007


InfoNow Location Insight Solution FamilyEnables customers to easily search and find the closest, most convenient business location, anywhere in the world.

Web Insight

IVR Insight

Profile Insight

Connects your customers with the location that most conveniently suits their needs through the web

Delivers Location Insight search results to users via telephony systems

Profiler & Data Manager: Add, delete, modify, upload or download data record changes quickly and easily

DataLink Provides direct, automatic upload of location data from multiple sources

Mobile InsightDelivers a clear display of Location Insight search results to wireless communications devices

Asset InsightProvides a visual representation to the location of your assets and how events affect them


Virtual Earth Platform

Geo-Layering

Business Rules Localization Layout Templates

Plug In Products

Access Points

Hosting Professional Services

DataServices

Reports

InfoNow LocationInsight Architecture

Project Management


InfoNow LocationInsight VE Layer

Virtual Earth Platform

This is the connection to Microsoft’s Virtual Earth Services

Providing the basic components that we need for geocoding and mapping


Customer Access Points

Mobile

Customers locate the optimal locations using the touch point that best meets their needs

IVR

Client API

CallCenter

Web


InfoNow upgrade assessment

Mapping partnerAdvanced Features

(elaborate list)Investment in Tech

Enterprise service level

(Up time; response time)

X X X

X X

X

X

http://maps.google.com/maps

http://www.mapquest.com/


Microsoft - A Long Term Commitment

The world is on the verge of a revolution in the use of geospatial

information

THE VISION

You'll be walking around in downtown London and be able to see the shops, the stores, see what the traffic is like.

Walk in a shop and navigate the merchandise. Not in the flat, 2D

interface that we have on the web today, but in a virtual reality

walkthrough.

Bill Gates, Chairman, Microsoftfrom a 2005 speech in London

on his 50th birthday


VE Return On Investment

• Standard JAVA API • AJAX• Fewer transactions per search Session• Map searching• Multi-point driving direction• Most precise geocoding• Aerial imagery • SLA • POI layers• User defined areas• VE Mobile (WinMO, J2ME, Client download, SMS)• Call center (minimum input)• IVR (precise geocoding)


InfoNow VE Vision Roadmap

• Business Analytics Map presentation• Sales territory mapping• Inventory integration• Graphical profiling• Entity identification (matching)


Discussion Q&A


Thank You

building a real, money-making business application using microsoft virtual earth

Technology

infonow mix agenda

location referrals

convenient business

map txns

triphub user

great feature

triphubinte planning

mashablethe new map