building a portal for seniors’ falls prevention : the alberta experience
DESCRIPTION
Building a Portal for Seniors’ Falls Prevention : The Alberta Experience. Lynda McPhee Education Coordinator, ACICR [email protected] 780-492-9768. Alberta Centre for Injury Control & Research. Vision: an injury-free Alberta in which to live, work, and play - PowerPoint PPT PresentationTRANSCRIPT
Building a Portal for Seniors’ Falls Prevention :The Alberta Experience
Lynda McPheeEducation Coordinator, ACICR
Alberta Centre for Injury Control & Research
• Vision: an injury-free Alberta in which to live, work, and play
• Mission: to reduce the societal and economic burden of injuries in Alberta by building partnerships, promoting effective strategies and sharing knowledge
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www.findingbalancealberta.ca
The Beginning….• On Solid Ground Falls Prevention
Conference 2006• Establishment of the Alberta Seniors’
Falls Prevention Network 2007
Alberta Seniors’ Falls Prevention Network
= Information Sharing• Falls resources• Alberta update• Upcoming events/educational opportunities• From the literature• Members’ corner• Teleconferences
• Prevention (Community)
• Prevention (Acute)• Prevention
(Residential Care)• Prevention (Home
Care)• Prevention (General)• Staff Capacity Building
• Exercises• Medication• Health Management• Risk Assessment
Tools• Risk Factors• Miscellaneous
What’s in the Literature?
Falls Data and Resources
Promotion of the Network• Word of Mouth• Education sessions• CFPC• Finding Balance
Membership Work Setting November 2007
0
5
10
15
20
25
30 Acute Care
ContinuingCareRehabilitation
InjuryPreventionHealthPromotionOther
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5
10
15
20
25
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AcuteContinuing CareRehabilitationInjury PreventionHealth PromotionOther
Membership Work Setting September 2009
In the last few years, to what degree has seniors' falls prevention advanced in Alberta?
0.0%5.2%
46.6%48.3%
None To a minimal extent Somewhat To a great extent
Membership Survey September 2009
How would you rate the importance of the Alberta Seniors' Falls Prevention Network in the advancement of seniors' falls
prevention in Alberta?
0.0%6.8%
22.0%
71.2%
None Slightly important Modestly important Very important
Membership Survey September 2009
How would you rate the usefulness of Alberta Seniors' Falls Prevention Network Bulletin Features?
0%10%20%30%40%50%60%70%80%90%
100%
Featuredprojects/activities
in Alberta
Finding Balanceupdates
EducationalOpportunities
Resources From theLiterature
PoorFairGoodExcellent
Membership Survey September 2009
Overall, how would you rate the usefulness of the Alberta Seniors' Falls Prevention Network?
0.0%5.4%
51.8%
42.9%
Poor Fair Good Excellent
Membership Survey September 2009
‘Ideal’ Alberta Network• Overarching framework /Clearinghouse/
Information Bank for communication, resources, standardized tools, educational materials, consistent messaging, best practice
• Public Awareness / Social Marketing campaign• Central website for public and professionals• Advocacy / Lobby for project dollars
Lessons Learned/Future Direction
• Continue to grow the membership• Develop closer relationships with
champions/professional associations• Enhance two way exchange of information• Face to face meeting/planning sessions• Explore establishment of communities of
practice• Support the development of a provincial
falls prevention strategy
Partnership • Alberta Centre for Injury Control & Research• Alberta Medical Association• Alberta Health and Wellness
Additional sponsors• Alberta Physiotherapy Association • Alberta Therapeutic Recreation Association• Alberta Blue Cross• Canadian Patient Safety• College and Association of Registered Nurses of Alberta• College of Licensed Practical Nurses of Albertan • CARNA• Global TV• McCallum Printing Group
Advisory Committee• Representatives from 9 former
Health Regions• AB Pharmacists’ Association• AB College of
Physiotherapists • College & Association of RN of
Alberta• AB Centre for Active Living• AB College of Occupational
Therapists • AB Therapeutic Recreation
Association
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•AB Chapter Dietitians of Canada •Osteoporosis Centres and AB Chapter•Seniors/ Seniors Association of Greater Edmonton•Health Link Alberta•Primary Care Networks•AB Seniors and Community Supports•AB Fitness Leaders
Campaign values• Multiyear campaign• Evidence-based consistent messaging• Connect seniors to local
supports/programs• Stakeholder support and participation• Evaluation
Campaign elements• Strategic provincial communications plan
• Proclamation of Seniors’ Falls Prevention Month• Purchased and earned media• Information posters and flyers• Campaign website
• Local Communications Support• Spokespeople• Presentations• Displays
Key messages
New message
Website www.findingbalancealberta.ca
InformAlberta
Practitioner page• Finding Balance Falls Prevention Network• Finding Balance Tool Kit
• Resources – campaign and falls• Sample proclamations • Falls prevention articles• Media relations• Local activities/Setting up a display• Presentations
• Practitioner Algorithms• Algorithm for Primary Care Physicians• Multidisciplinary Algorithm
Algorithm
Algorithm
Algorithm
Algorithm
Campaign Results 2010• An increase in:
• proportion of seniors recalling the campaign was about the prevention of falls
(39% in 2010 vs.16% 2009) • proportion of seniors who are concerned (55% in
2010 vs. 45% in 2008) or very concerned (27% in 2010 vs. 17% in 2008) about having a fall
• Seniors still more concerned about friend or family member having a bad fall instead of themselves having a bad fall (74% vs. 55%)
Campaign Results 2010An increase in:
• those reported the leading cause of injury hospitalizations was due to falls
(59% in 2010 vs. 44% in 2008)• those that reported they are currently taking measures
to prevent falls (72% in 2010 vs. 54% in 2008)
• those reporting ‘keep active’ as a key way to reduce the risk of falls
(29% in 2010 vs.17% in 2008)• those reporting they review their medications annually
(72% in 2010 vs. 59% in 2008)
Campaign results 2010
• Municipal proclamations• 156 communities (138 communities in 2009)
• Earned media stories• 31 stories (75 stories in 2009)
• Bought media• $2.54 for every dollar spent ($2.05 in 2009)
• Website• 982 visits, 2:46 average time (1104 visits, 2:52 time)
Lessons Learned /Future Directions
• Partnership with AMA strengthened profile and credibility
• Timing was right• Can’t control the media and uptake • Ongoing relationship building and new
partnerships • Sponsorship• Telephone vs. Online survey• Expand outside Alberta
Community Injury Control FundProjects
• Coordinated by ACICR• Grants from $4000 - $15,000• Funded 34 falls prevention programs
• Preventing Falls Through Physical Activity: A Guide for People Working with Older Adults
• A Million Messages• Pre-Hospital Management of the Senior Falls
Patient
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A Million Messages
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A Million Messages
EMS Falls Prevention Project
Goal = increase seniors’ access and utilization of existing fall prevention programs/resources• Establish a referral network that would accept
referrals from paramedics• Identify ‘at-risk’ fallers using a standardized
process• Refer seniors who are at risk of a fall or who had
fallen
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“It takes a village of stakeholders working together to prevent falls
and fall risk, tasks that no one stakeholder can accomplish
alone.”
Ganz, Alkema & Wu, 2008
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