building a platform for success
TRANSCRIPT
FOR SUCCESS
BUILDING A PLATFORM
MichaelHyatt
Photo CC LNonbes
Photo CC LNonbes
I’ve met hundreds of hugely talented people with outstanding ideas. Unfortunately, most of them couldn’t get published. Why? They didn’t have a “platform.”
“
TimTebow
Photo CC SA Clemed
PLATFORMA means for gaining visibilityso that you have the opportunityto influence others
How Agents and Editors Define Platform
• Visibility.
• Authority.
• Proven reach.
• Target audience.
From JaneFriedman.com
BillO’hanlon
Photo CC SA Clemed
ChannelsAccomplishmentsRelationshipsVisibilityEvidence
Channels
Where you Share Your Message
Accomplishments
Your Education and Experience
The People You Know & the People who Know You
Relationships
Visibility
How Well & Often You Show Up in Your Channels
Evidence
Proof of Your Platform
How Agents and Editors Define Platform• Visibility
• Authority
• Proven reach
• Target audience
Channels/Visibility
Accomplishments
Evidence
Relationships
Recap•You need a platform
•A platform is means for gaining visibility
so you can influence others
•Use C-A-R-V-E too build you platform
Resources:
BUILDING A PLATFORM
• A Definition of Author Platform by Jane Friedman• https://janefriedman.com/author-platform-definition/
• Interview with Bill O’Hanlon• http://www.platformgiant.com/podcasts/podcast-archives/
• Michael Hyatt Quote• http://michaelhyatt.com/platform
