building a new brand
DESCRIPTION
First Church Communications Branding: Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.TRANSCRIPT
BUILDING A NEW BRAND First United Methodist Church 2014
CommunicationsIncorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.
BUILDING A NEW BRAND First United Methodist Church 2014
Communication Goals1. Visibility – name recognition/funnel our information to the community2. Tell the story of our mission/vision3. Mission recognition in the community ($10 church)4. Communications that tell our story, as well as important event information5. Factual information and inspiration invitational communications (Why should I be involved and why I got involved.6. Keep congregation in touch
Proposed Communication Changes: 6 Practices Branding• Implement complete Branding change by September 2014• Use and list all communications under a category• Hospitality, Worship, Faith Development, Mission and Service, Generosity, and Care
BUILDING A NEW BRAND First United Methodist Church 2014
Color Palette
First Church’s Overall New Palette
Pantone 638 CMYK 68/6/5/0 RGB 0/173/216
Pantone 2612 CMYK 51/76/18/2 RGB 124/37/130
Pantone Red 032 CMYK 0/84/59/0 RGB 247/50/63
Pantone 1505 CMYK 0/62/81/0 RGB 242/107/35
Pantone 368 CMYK 66/6/100/0 RGB 119/188/31
Pantone 1235 CMYK 0/32/95/0 RGB 255/184/25
Pantone 534 CMYK 98/85/36/27
RGB 30/53/94
Pantone Warm Red CMYK 0/79/91/0
RGB 241/93/47
First Church’s Logo Palette
RadicalHospitality
PassionateWorship
IntentionalFaith Development
Risk-takingMission & Service
ExtravagantGenerosity
CompassionateCare
BUILDING A NEW BRAND First United Methodist Church 2014
Typography Three Fonts to use for communications.
ITC Officina Sans Book Overall new brand font. Can be used for headlines and body copy.
ITC Officina Sans Book ItalicITC Officina Sans BoldITC Officina Sans Bold Italic
Garamond Regular Can be used for body copy.
Garamond Italic Garamond Bold Garamond Bold Italic
Tahoma Regular Bold font works well for headlines. Can be used for body copy (website) but
Tahoma Bold would be better for headlines and subheads.
BUILDING A NEW BRAND First United Methodist Church 2014
Logo Color and B&W
BUILDING A NEW BRAND First United Methodist Church 2014
Newsletter Two online weekly editions and one monthly print edition.
Monthly Newsletter Monthly First Pulse: Full-color printed newsletter to be mailed the last Tuesday(Except December mailed 3rd Tuesday or not at all and Summer edition only in May).To Include: Calendar, 6 Practices Articles, and Pastors Message.
Weekly E-Newsletter Weekly Tuesday Email: What’s Happening at First!To Include: Monthly Events (60+ Luncheon, Caring Connection, etc.), Classes, Parish nurse news blurbs, Attendance numbers, Information from bulletin announcements
Concise blurbs with pertinent information.
Old Format:BLOOD DRIVE Our next blood drive will be held on Monday, May 19 from 3:00 - 7:00 pm in Wesley Hall. Attempt to donate and you could win four 4th row infield tickets to the Detroit Tigers vs Minnesota Twins game at Comerica Park on June 14! Sign up for a time slot by using the Sunday bulletin sign-up sheet or by emailing Marj Timmerman at [email protected]. Be somebody extraordinary - save a life!
New Format:Blood Drive// Monday, May 19, 3pm-7pm// Wesley Hall// Attempt to donate to win De-troit Tigers tickets. Sign up using the Sunday sign-up sheet or contact Marj Timmerman ([email protected]).
Weekly E-Newsletter Weekly Thursday Email: This Weekend at First!To Include: Worship information, Prayer Concerns, and Teaser for Sunday
BUILDING A NEW BRAND First United Methodist Church 2014
Online Newsletter - monthly edition Links to the articles and calendar.
BUILDING A NEW BRAND First United Methodist Church 2014
Online Newsletter - weekly edition Abbreviated blurbs with
links to website for complete information.
BUILDING A NEW BRAND First United Methodist Church 2014
Online Newsletter - e-blast Information on upcoming key events.
BUILDING A NEW BRAND First United Methodist Church 2014
Website Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.
Redesign Using current content manager Faithconnector Updated Template
New Tablet/Mobile Friendly SiteDesign dynamically reconfigures based on the size of the device screen.
Customized with logo, colors, in-terest item images, and marquee rotator.
BUILDING A NEW BRAND First United Methodist Church 2014
Bulletin Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.
BUILDING A NEW BRAND First United Methodist Church 2014
Ministry Brochures Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.
Create uniform updateable flyers for each ministry with 6 Practices color scheme
BUILDING A NEW BRAND First United Methodist Church 2014
Ministry Brochures Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.
BUILDING A NEW BRAND First United Methodist Church 2014
Advertising - Print Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.
BUILDING A NEW BRAND First United Methodist Church 2014
Advertising - Print Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.
PrepareHim Room
Join us this Advent season as we prepare our hearts for the coming of Jesus. Lose yourself in the beauty of worship. Find the true meaning of the season. Restore your soul.
We invite you to be free. And to be present.
Sunday Worship — 9:15 and 11:00 am(10:00 am Worship only: December 21 and 28)
Jazz Lessons and Carols — December 20featuring MacNaughton Blvd at 6:00 pm
Christmas Eve Services — December 24“The Christmas Story” — A Family Service at 5:00 pmCandlelight Communion Service at 7:00 and 9:00 pm
Heart
Let Every
First United Methodist Church227 Fulton St E Grand Rapids, MI 49503
www.grandrapidsfumc.org/advent
BUILDING A NEW BRAND First United Methodist Church 2014
Special Sundays Invitational postcard piece.
BUILDING A NEW BRAND First United Methodist Church 2014
WEBSITE/EMAILS/FACEBOOK email banners and facebook cover
BUILDING A NEW BRAND First United Methodist Church 2014
WEBSITE/EMAILS/FACEBOOK website graphics