building a customer base
DESCRIPTION
TRANSCRIPT
By
Graham Charnley
To weed out the houses who do not look at your Kleeneze catalogue packs, so that you can increase your retail volume while decreasing your retail efforts.
MONEY!!MONEY!!MONEY!!
Your style of retail.When you retail.Observational skills.Recordkeeping.How to weed out the patch.
Doorstep Present.Quickly identifies customers.
Time consuming.
Letterboxing.Longer to identify customers.Quickly gets catalogues out.
Weekdays.Some will not have the time
or they will be working late hours.
Weekends.People like to go out and have
fun!
Time of month.
Where was the catalogue?
On doorstepRetrieved by household
Weather.Lifestyle-cars, clothes & décorSigns on the door.
Start from day one-week one.
Accuracy is important. Use a bids round book. Use a system for
responses. Make a note of
observations.
1 X X X By door x1
2 L L L3 O L X knocked each
time
4 X X X5 X X L Away weekends
6 O O L7 L O L8 X X X
Keep accurate records. Keep your eyes open. Vary your cataloguing day. It can take up to four months.
QUESTIONS?