building a culture of innovation: an example from agribusiness
TRANSCRIPT
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Building a culture of innovation
Creating start-ups in a mature industry
An example from AgribusinessMark Bidwell
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CEO, nowheredigital
‘Culture eats strategyfor breakfast’ Peter Drucker
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Future Farme
r
Integrate
Innovate
Outperform
Syngenta Strategy with Grower Needs at its Heart
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* Excluding Lawn & Garden Source: Syngenta estimates
Syngenta sales by key crop*Estimated market size
Expanding leadership position by shaping a bigger market
$70bn
$200bn
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Cultures of Innovation – with game-changing, sustainable potential
Business Model Innovation
Business ProcessInnovation
Product & ServiceInnovationConventional
Post-Conventional
CULTURE OF INNOVATION
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NuCoffeeDouble sided business model drives demand at grower and roaster level
Roaster Consumer
Grower
+ +
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Fruits quality contractEnables growers to meet changing market requirements and secure access to markets
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‘Syngenta…the Apple of Agribusiness, blossoms with its farm-to-fork model’ Financial Times‘Fruit quality contract provides growers with assured income’ Goldman Sachs
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The Journey
1Create the Context
2Build the Container
!!
4Scale the Tools,
Liberating Disciplines
5Be the Change
3Ride the Creative Roller-Coaster™
?!!
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Create the Context
Discover and harness the power of core purposeIdentify a unique space in the future that you can shape, make and ownResource the organization to transform – to innovate from here to there
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Build the Container
“SLWG” Single Leader Work Group
TAKING UP SPACE
Peak Performing Teams
!!
HOLDING SPACE
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Build the Container
!!!!
!!!!
!!
CollectiveintelligenceIntersectionDifference
Creative Insight & Collective Breakthrough
+ + + =Creative Tension
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Flat-Lining
!!?
Ride the Creative-Rollercoaster
UNKNOWNUnconscious
InvisibleImplicate
KNOWNConscious
VisibleExplicate
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Scale the Tools, Liberating Disciplines
Eco-System Events
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nowhere
Be the Change
BREADTHBeing larger than the
greatest energetic disturbance
DEPTHHolding the informational differences between the
highs and lows of the creative processKNOWN
UNKNOWN
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The Journey
1Create the Context
2Build the Container
!!
4Scale the Tools,
Liberating Disciplines
5Be the Change
3Ride the Creative
Roller-Coaster
?!!
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Some simple take-aways
Define your WHY
“Those who have a WHY [core purpose] can bear almost any HOW” – Viktor Frankl, Man’s Search for Meaning
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Some simple take-aways
Get curious
“Curiosity may have killed the cat but it saved by ass” – Michael J Fox
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Some simple take-aways
Get resourced
“Learning and leadership are indispensable of one another” – J.F. Kennedy
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