building a culture of donation: partnerships with asian community organizations sandy shih andrada...
TRANSCRIPT
Building a Culture of Donation: Partnerships with Asian
Community OrganizationsSandy Shih Andrada
Community Affairs
Service Area Breakdown
• Northern and Central California• 4 Transplant Centers/160 Hospitals• 11 million population
– Waiting list in N. California: 1,723 Asians
• Donor registry launched on 4/4/2005– Linked to DMV as of 7/1/2006– Managed by Donate Life California – Websites in English and Spanish
Asian Outreach in Northern California
• Outreach began in 1999 under HRSA grant• Current Asian outreach focus areas:
– Chinese-Cantonese, Chinese-Mandarin, Filipino, Asian-American
• Media outreach – Sing Tao, KTSF, World Journal, Ming Bao, and many others
• Festivals and health fairs• Strategic community sponsorships• Dedicated Chinese toll-free line and webpage• Chinese, Hmong, Vietnamese, and Filipino materials• Partnerships with community organizations
City College of San Francisco
• Current programs– Invited to present at all classes with Asian students– Intimate involvement in Asian student organizations– Academic scholarship named after Asian CTDN volunteer/liver
recipient– Strategic sponsorship of college events
• Outcome measures– Track registrations on donor registry– Continued invitations to college events and classes– Continued support of faculty
• Future plans– Recruitment of bilingual student volunteers– Develop programming that leads to steady donor registrations
(annual student projects, health education sessions, discussion groups)
Tzu Chi Foundation
• Current Programs– Table, banner, and speaking opportunity at all health fairs.– Annual presentations at Volunteer and Commissioner training
sessions– Development of organ donation committee– Co-marketing in the media
• Outcome measures– Registrations on donor registry– Continued invitations for involvement
• Future plans– Social worker training– Volunteer program– eNewsletter/Website– Registry laptop at all events
Asian Consent Rates (1999-2005)
National Asian American Campaign Committee
*For more information:
Sabrina Ho [email protected]
Sandy Andrada [email protected]