building a crowdsourcing community
TRANSCRIPT
BUILDING A CROWDSOURCING COMMUNITY
ANNE ARNDT - VP PRODUCT jovoto @annea
THE NEXT GENERATION OF TOP TALENT has a fundamentally
DIFFERENT UNDERSTANDING OF WORK, LIFE and CONSUMPTION
Self Determination
collaborative
flexible entrepreneurial
THE independent workforce IS GROWING
+20%6.2 Mio EU
2004OLD WORK
Risk aversiveLoyal
Rely on paycheck
THE independent workforce IS GROWING
+20%6.2 Mio EU
2004OLD WORK
Risk aversiveLoyal
Rely on paycheck
+ 45%65 Mio. EU+US
TodayNEW WORK
EntrepreneurialOpportunistic
Rely on network
THE independent workforce IS GROWING
+20%6.2 Mio EU
2004OLD WORK
Risk aversiveLoyal
Rely on paycheck
+ 45%65 Mio. EU+US
TodayNEW WORK
EntrepreneurialOpportunistic
Rely on network
+ 50% 75 Mio. EU+US
2020FUTURE OF WORK
CollaborativeSustainable
Rely on platform
Today's online crowdsourcing platforms
● Predatory pricing bids down wages
● Low quality clients badly monitored
● Working life without stability
THE GIG ECONOMY IS HERE but TREATS talent as commodity
OpportunitiesWork for leading brands fairly
paid.
Digital Workspace Work flexible using individual
skills and creativity.
Community Connect, learn and grow with
a global network of creators.
+
BUILDING AN ECOSYSTEM for top talent ONLINE
+
Digital Workspace Work flexible using individual
skills and creativity.
BUILDING AN ECOSYSTEM for top talent ONLINE
A DIGITAL WORKSPACE POWERED BY smart technologies
Attract Lighthouse projects and content from major brands attract top talent worldwide
A DIGITAL WORKSPACE POWERED BY smart technologies
Assess Smart profiling of talent to build an individual skill matrix
Attract Lighthouse projects and content from major brands attract top talent worldwide
A DIGITAL WORKSPACE POWERED BY smart technologies
Assess Smart profiling of talent to build an individual skill matrix
Match Using smart matching to select the best talent for our projects and clients hubs
Attract Lighthouse projects and content from major brands attract top talent worldwide
A DIGITAL WORKSPACE POWERED BY smart technologies
Assess Smart profiling of talent to build an individual skill matrix
Match Using smart matching to select the best talent for our projects and clients hubs
Enable Global workspace which is designed for collaboration
Attract Lighthouse projects and content from major brands attract top talent worldwide
OpportunitiesWork for leading brands fairly
paid.
Digital Workspace Work flexible using individual
skills and creativity.
BUILDING AN ECOSYSTEM for top talent ONLINE
+
OPPORTUNITIES will motivate your community
What drives participation
● Attractiveness of the task create a briefing that is engaging and challenging (Use Videos!)
OPPORTUNITIES will motivate your community
What drives participation
● Attractiveness of the task create a briefing that is engaging and challenging (Use Videos!)
● Fair reward find out what motivates the individual
○ Money
○ Fame
○ Product itself
○ Portfolio
OpportunitiesWork for leading brands fairly
paid.
Digital Workspace Work flexible using individual
skills and creativity.
Community Connect, learn and grow with
a global network of creators.
+
BUILDING AN ECOSYSTEM for top talent ONLINE
+
STAYING RELEVANT with a rewarding community
STAYING RELEVANT with a rewarding community
Connect Creatives to showcase their work and connect with others, both online and in-person
● In-person: JO-Network Meetups
● Online: Platform with tools to connect
STAYING RELEVANT with a rewarding community
Connect Creatives to showcase their work and connect with others, both online and in-person
● In-person: JO-Network Meetups
● Online: Platform with tools to connect
Learn Opportunities to develop new skills, receive critical feedback on your work
● Portfolio Reviews with experts
● Online Academy Learning sessions with top talent
STAYING RELEVANT with a rewarding community
Connect Creatives to showcase their work and connect with others, both online and in-person
● In-person: JO-Network Meetups
● Online: Platform with tools to connect
Learn Opportunities to develop new skills, receive critical feedback on your work
● Portfolio Reviews with experts
● Online Academy Learning sessions with top talent
Grow Career ladder for members to move-up via new responsibilities, payments, access to premier clients
● Client workshops in person
● Exclusive projects on invitation only
STAYING RELEVANT with a rewarding community
Connect Creatives to showcase their work and connect with others, both online and in-person
● In-person: JO-Network Meetups
● Online: Platform with tools to connect
Learn Opportunities to develop new skills, receive critical feedback on your work
● Portfolio Reviews with experts
● Online Academy Learning sessions with top talent
Grow Career ladder for members to move-up via new responsibilities, payments, access to premier clients
● Client workshops in person
● Exclusive projects on invitation only
Reward Membership Program, save money on tools and services.
DON’T TREAT YOUR TALENT LIKE COMMODITY
AND YOU WILL BUILD A COMMUNITY