building a creative services business incubator :
DESCRIPTION
Building a Creative Services Business Incubator :. To Do: Develop business model Understand stakeholder concerns. A Lesson on Developing Collaborative Relationships across Diverse Stakeholders. June 2011. Students + Equipment + Clients Magic. Partners. Eastern Leaders Group. - PowerPoint PPT PresentationTRANSCRIPT
Building a Creative Services Business Incubator:A Lesson on Developing Collaborative Relationships across Diverse Stakeholders
To Do:
• Develop business
model
• Understand
stakeholder
concerns
June 2011
Students+ Equipment
+ ClientsMagic
PartnersEastern Leaders
Group
Creative Services Business Incubator
Ann Arbor SPARK
Washtenaw Community
College
Partners
Eastern Leaders Group
Washtenaw County
WCC AdministrationPresident & VP
WCC Faculty
Creative Services Business Incubator
Ann Arbor SPARK
Washtenaw Community
College
WCC Administration Project Management
Customer RelationshipsEastern
Leaders Group
Washtenaw County
WCC Faculty
Advisory Committee
Creative Review
Committee
Creative Services Business Incubator
Ann Arbor SPARK
Washtenaw Community
College
WCC Student-Tenants
Client Businesses
WCC AdministrationPresident & VP
WCC Administration Project Management
“The” Value
PropositionEnsure student-
tenants are producing high
quality work
Economic DevelopmentProvide
affordable , professional
creative services to small
businesses and start-ups
Build a Sustainable
Business EcosystemServe
Community Increase entrepreneurial
activity on campus
Mentor “creatives” Serve
Students
Prepare ALL students for employment
Serve existing incubator clients
at SPARK business
incubators
Support student business
development
Occupational Faculty
0Classroom instruction that prepares students for employment.
0Filter through a high number of requests from outsiders.
0Provide meaningful experiences for students to prepare them for employment.
0Protect students from getting taken advantage of.0Protect reputation of college.0Protect personal reputation.
The Problem with Timelines
- 2010 – idea emerged.- Spring 2011 Feasibility Study complete.- Summer 2011 WCC became partner.- Fall 2012 Launch Incubator.
Key Activities0 Feasibility study.0 Money.0 Physical incubator.0 Business workshops.0 Business mentoring.0 Business networking.0 Client generation.0 Connection to Advisory
Committee members.0 Tech support for physical
assets.
0 Project management.0 Discipline-specific technical
expertise.0 Determining equipment
needs.0 Mentoring student work.0 Developing service
offerings.0 Assigning appropriate
pricing.
Key Activities
Student-tenants will offer a defined list of creative and web services to client businesses at a discounted fixed rate.
Key Activities
0 Package 1 – Logo.0 Logo development .
0 Package 2 – Branding.0 Letterhead – electronic and print.0 Business cards.
0 Package 3 – Website.0 XXX pages.0 One form.
0 Package 4 – Marketing.0 Trifold brochure.0 Tradeshow Banner.0 4x4 Print Ad.0 Web Ad.
Key Resources
0Project Management.0A Business Incubator.0Access to Students in Creative Fields.0Faculty Support.
June 2011
Students+ Equipment
+ ClientsMagic
Challenges, Lessons, Insights
RUN, RUN VERY FAST and FAR, FAR AWAY….