Building a Brand with Design

Creating a brand is a tough task. There’s a lot of work and research that goes into it, and even more time that’s required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don’t tend to

have lots of longevity.

There are many ways to approach branding and rebranding: you can focus on the numbers and

research; you can focus on customers or bottom lines; but after your approach, you have to make

moves. And I believe the best way to build a brand is with design. Let’s break down this line of thinking.

Let’s Break Down This Line of Thinking Not just logos, but

visual identities

Not just a web designer, an

interaction designer

Not just ideas, but prototypes

Not just projects, but a way of thinking

Not just logos, but visual identities

Not just a web designer, an interaction designer

Not Just Ideas, But Prototypes

Not just projects, but a way of thinking