BUILDING A 1-PERSON BUSINESS TO $35K / MO (WHILE STILL PROTECTING MY FREE TIME)

▸ $35k / mo breakdown:

▸ Selling digital products, training programs, and coaching programs of my own via Facebook ads

▸ Building Facebook and Instagram ad funnels for other experts / coaches / consultants to sell their high ticket digital products

… WITH NO WEBSITE, BLOG, PODCAST, EMPLOYEES, CONTRACTORS, OR BIG SOCIAL ACCOUNTS (WHICH MADE IT EASY TO GET STARTED)

▸ What I hope you’ll get out of this:

▸ More context on becoming a freelance copywriter working with “high ticket” clients

▸ Tactics to sell your own high ticket products through Fb ad funnels

▸ First email the email sequence: “Can I ask you a quick question?”

▸ Based on responses, build the table of contents for the course

▸ Blog post -> CTA -> Super ghetto Mailchimp opt-in page -> 5 day email sequence -> sales page -> purchase

▸ Iteration 1: $49

▸ Iteration 2: $97

▸ Iteration 3: $197

▸ Iteration 4: $497

▸ Iteration 5: $997

▸ Problem: There’s a limit to the stuff I can teach… aka the funnels I could build

▸ So… I decided I’d try and replicate this for other experts…

▸ And sell “funnel building” as a service

FUNNEL ANATOMY

▸ 1. Ad copy

▸ 2. Landing page -> lead magnet

▸ 3. 10-15 day email sequence

▸ 4. Sales page

▸ 5. Purchase

EXAMPLE 1: “FUNNEL BUILDING AS A SERVICE” AD CAMPAIGN

AND THEN…

▸ 1. 15 main follow up emails, CTA on each email is to drive people to a consultation call

▸ 2. Sales call

▸ 3. Close

MAIN TIP FOR SELLING DIGITAL PRODUCTS: FOCUS ON MESSAGE OVER TACTICS

▸ Your message = your “unconventional truth”

▸ What does everyone else in your space do, that you disagree with?

▸ In other words… “Most people do X, but I believe you should do Y”

▸ And also, broad targeting & being real

EXAMPLE 2: COPYWRITING COURSE AD CAMPAIGN

3.8x return

AND THEN…

▸ 1. 14 main follow up emails. Free content for the first 6 emails, sales for the next 7 emails

▸ 2. Sales page

▸ 3. Purchase

EXAMPLE 3: “HOW TO BUILD A LEAD GEN AGENCY” COACHING PROGRAM

AND THEN…

▸ 1. Ad copy

▸ 2. Landing page / lead magnet: “How I built a $25k - $30k / mo cold email lead gen agency with no experience or testimonials starting out”

▸ 3. 10 day email sequence

▸ 4. Sales page

▸ 5. Purchase

Spend: $3.5k

Return: $23k+

6-7x consistent up front returns

“WHY DOES IT WORK SO CONSISTENTLY?”

▸ Disproportionate focus on the message

▸ Using the “unconventional truth” as the foundation for all the copy

▸ Targeting broad, “set and forget” niches when possible

▸ When I work with clients, focusing on charging a % revenue over charging them up front

“WHY SELL THIS A SERVICE?”

▸ 1) Instagram and Fb are producing unbelievable returns right now

▸ 2) Most people aren’t good at writing copy that sells

▸ 3) You don’t have to be a great writer to build funnels that work

▸ 4) Real lucrative

▸ 5) Not many other services scale as smoothly

▸ Assume you get 5 clients over the next year

▸ You deliver 1 funnel each that does $10k / month (5 sales at $2k each)

▸ You charge 20% commission on revenues

▸ Equals $10k / month net for you

THE LAUNCH PROCESS

▸ 1) Questionnaire to figure out the “point of view”

▸ 2) Positioning the product (i.e. “start an agency” vs “start a social media agency” vs “start a consulting business”)

▸ 3) Creating 2-3 free videos

▸ 4) Figure out Fb targeting

▸ 5) Write the ad copy

▸ 6) Start the email funnel with a “quick question”

▸ 7) Write a 10 email sequence based on those responses

▸ You can find me on Instagram, Twitter, Linkedin

▸ Text me at 702-235-2736 with your email for more videos on funnels, launching and scaling high ticket products, getting clients, etc