buildiing online communities: stories, strategies and successes

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Building Online Communities: Stories, Strategies, and Successes By Kristin Antin New Tactics Online Community Builder MCN Tech & Communications Conference: Remix*Refresh*Reload

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Page 1: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes

By Kristin Antin New Tactics Online Community Builder

MCN Tech & Communications Conference: Remix*Refresh*Reload

Page 2: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Page 3: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Page 4: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Page 5: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Page 6: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Page 7: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Page 8: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Page 9: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Page 10: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Page 11: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Drupal: free and open-source content management system.

Page 12: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Drupal: free and open-source content management system.

Page 13: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Drupal: free and open-source content management system.

www.newtactics.org launched in September 2007

http://www.newtactics.org/

Page 14: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Our New Tactics Success Story:

• 25 dialogues • 235 lead participants from 58 countries • viewed more than 40,000 times by 23,000 people• 2,739 total comments added to dialogues

Page 15: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Branding & Setting Expectations

Page 16: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Branding & Setting Expectations

Page 17: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Relevant Content

Dialogue2 months before 1 month after

Page 18: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Dialogue2 months before 1 month after

Buy-in: Commitment from participants

Page 19: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Dialogue2 months before 1 month after

Promotion

Page 20: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Dialogue2 months before 1 month after

Provide support Next, click here…

Page 21: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Dialogue2 months before 1 month after

Follow-up: providing closure and thanks

Page 22: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

Challenges

1. How to engage those that are not the ‘experts’ and easy to find

4. Measuring the impact

7. Technology

Page 23: Buildiing Online Communities: Stories, Strategies and Successes

Building Online Communities: Stories, Strategies, and Successes MCN Tech & Communications Conference: Remix*Refresh*ReloadBy Kristin Antin – New Tactics Online Community Builder

{thank you}

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