build your twitter presence and promote your account

36
Three Steps to Success with Twitter for Your Business Session 1: Build Your Twitter Presence & Promote Your Account

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Join Twitter experts Anne Mercogliano and Katie Burke in the first session of our three part workshop to learn how to use Twitter for business!

TRANSCRIPT

Page 1: Build Your Twitter Presence and Promote Your Account

Three Steps to Success with Twitter for Your Business Session 1: Build Your Twitter Presence & Promote Your Account !

Page 2: Build Your Twitter Presence and Promote Your Account

Meet Your Experts:

Anne Mercogliano!SMB Marketing Manager!

Twitter!@akmercog!

Katie Burke!Inbound Marketing Manager !

HubSpot!@katieburkie!

Page 3: Build Your Twitter Presence and Promote Your Account

Housekeeping Notes

Slides and recording will be available after!!

Interact with us on Twitter: #twittersuccess!

Page 5: Build Your Twitter Presence and Promote Your Account

BUILD YOUR TWITTER PRESENCE. !

Page 6: Build Your Twitter Presence and Promote Your Account

Use Your Twitter Profile to Define Your Brand Personality!

Page 7: Build Your Twitter Presence and Promote Your Account

Profile Picture!Cover Photo!

Enhance Your Profile with Images!

Page 8: Build Your Twitter Presence and Promote Your Account

@_____!YourCompanyName!

Page 9: Build Your Twitter Presence and Promote Your Account

Perfect Your Description!

Page 10: Build Your Twitter Presence and Promote Your Account

Customize Your !Background Image !

Page 11: Build Your Twitter Presence and Promote Your Account

CONNECT WITH YOUR AUDIENCE. !

Page 12: Build Your Twitter Presence and Promote Your Account

Who should you follow?!

Page 13: Build Your Twitter Presence and Promote Your Account

#!Discover!

Page 14: Build Your Twitter Presence and Promote Your Account

Twitter Lingo!

@ Mention: Including a Twitter handle within a Tweet !!@ Reply: Starting off a response to a Tweet with that person’s Twitter handle !!DM: A private message between 2 people who follow each other !!

Page 15: Build Your Twitter Presence and Promote Your Account

Favorite top Tweets you see or those you want to come back to later.!

Favorite Tweets!

Page 16: Build Your Twitter Presence and Promote Your Account

Organize Twitter users into different categories using Lists. !

Page 17: Build Your Twitter Presence and Promote Your Account

TWITTER ETIQUETTE. !

Page 18: Build Your Twitter Presence and Promote Your Account

How to !Respond on Twitter!

Page 19: Build Your Twitter Presence and Promote Your Account

Automating Your Twitter Schedule !

Page 20: Build Your Twitter Presence and Promote Your Account

Tweets Per Day Best Practices!

Page 21: Build Your Twitter Presence and Promote Your Account

OPTIMIZE TWITTER FOR SEARCH. !

Page 22: Build Your Twitter Presence and Promote Your Account

Help search engines find you by including keywords in your description and tweets.!

Page 23: Build Your Twitter Presence and Promote Your Account

Link Back to Your Website!

Page 24: Build Your Twitter Presence and Promote Your Account

BUILD YOUR REACH: TWITTER ADS. !

Page 25: Build Your Twitter Presence and Promote Your Account

Promoted Accounts!

Page 26: Build Your Twitter Presence and Promote Your Account

Promoted Tweets!Promoted Tweets!

Page 27: Build Your Twitter Presence and Promote Your Account

Determining Who to Target !

Page 28: Build Your Twitter Presence and Promote Your Account

Set Campaign Goals !

Page 29: Build Your Twitter Presence and Promote Your Account

Read the introduction. It will take you through a helpful walkthrough of the process of creating Twitter ads.!

Page 30: Build Your Twitter Presence and Promote Your Account

Select your target audience.!

Page 31: Build Your Twitter Presence and Promote Your Account

Create your promoted Tweet.!

Page 32: Build Your Twitter Presence and Promote Your Account

Decide how much to bid.!

Page 33: Build Your Twitter Presence and Promote Your Account

Review your campaign and measure your progress.!

Page 34: Build Your Twitter Presence and Promote Your Account
Page 35: Build Your Twitter Presence and Promote Your Account

THANK YOU!

Page 36: Build Your Twitter Presence and Promote Your Account

Q+A