build your sharepoint internet presence with powershell
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SharePoint SaturdayLouisville, Kentucky
July 28, 2012Build your SharePoint Internet
presence with PowerShellRyan Dennis
About The Speaker
Ryan Dennis, MCTS, MCITPSenior SharePoint Engineer @ ICC Microsoft Virtual Technology Specialist (vTSP) www.SharePointRyan.com
@SharePointRyan
linkedin.com/in/ryandennis
What is a VTS?The Microsoft Virtual Technology Specialist Program (VTSP) is… • a select group chosen from the elite in Microsoft’s partner
community• their primary role is to communicate the value of Microsoft
Solutions to customers and to provide architectural guidance for Enterprise Integration solutions
VTSPs also:• have guest access to information on the Microsoft corporate
network such as knowledge bases, technical articles, training materials, and other resources
• guest access to Microsoft facilities• priority for participating in Microsoft marketing events
General Information
• Tweet it Out!!– Hashtag for this event: #SPSLouisville– Follow us: @SPSLouisville– Include your presenters
• Check out SPTV –Man on the street interviews…– Footage will be shown at http://mysp.tv
Clean-Up Items• Fill out your evaluation forms!
• Visit the Dugout for a sneak peak of SharePoint 2013 and Networking.
• See you back at Home Plate for the Closing and Raffles!!
SharePint is being held right here at the Marriott immediately following the event. Visit the Rackspace booth for your ticket.
For each unused drink ticket turned back in, a $5 donation will be made to charity.
Tonight’s SharePint is generously sponsored by
SharePoint Saturday Louisville has been made possible because of a generous sponsorship from the following friends…
Agenda• What is SharePoint 2010 FIS?• Quick intro to Windows PowerShell• Implementing SEO tagging for high search
rankings• Designing with SharePoint in mind (it CAN be
pretty!)• Developing from a design• How WCM sites are MUCH improved in SP2013• Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
• Q&A
What is SharePoint 2010 FIS?• FIS = For Internet Sites• The license which allows you to build public-
facing sites without paying for lots of CALs • Fundamentally it is no different than the standard
SharePoint version, it’s all about the licensing…• For license specific questions, ask someone
smarter than me…
Agenda• What is SharePoint 2010 FIS?
• Quick intro to Windows PowerShell
• Implementing SEO tagging for high search rankings
• Designing for SharePoint (it CAN be pretty!)• Developing from a design• How WCM sites are MUCH improved in SP2013• Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
• Q&A
Intro to Windows PowerShell
PowerShell…is a task-based command-line shell and scripting language designed especially for Windows system administration
…has a task-based scripting language
…includes powerful object manipulation capabilities
…is built on the .NET Framework
Verb-NounPowerShell uses a Verb-Noun syntax for its Cmdlets• Get-Something
• Set-Something
• New-Something
• Remove-Something
SharePoint 2010 Cmdlets
• 500+ Cmdlets…
• MUCH better than STSADM.exe…
• Can automate complete installations and configurations…
• Still doesn’t answer every scenario, leaving gaps in functionality…
– Example: Get, New and Remove SharePoint Groups – no cmdlet, easy to write a custom function though…
Agenda• What is SharePoint 2010 FIS?• Quick intro to Windows PowerShell
• Implementing SEO tagging for high search rankings
• Designing for SharePoint (it CAN be pretty!)• Developing from a design• How WCM sites are MUCH improved in SP2013• Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
• Q&A
Search Engine Optimization• Follow SEO Best Practices/Tips
– Use meaningful site & page names– Great page titles– Accurate Meta Elements– Up-to-date Sitemap and Robots– Search-friendly redirects– Search-friendly menus/navigation– Faster response times– Better anchor text– Provide text content for rich media– Use Webmaster Tools to submit
sitemap and monitor Analytics
Search Engine Optimization• SharePoint 2010 does not include SEO tools out of the box,
but there are good options…– Mavention (http://mavention.nl)
• Meta Fields• Robots• Page Not Found• Site Map XML Generator
– IIS 7.0 SEO Toolkit– Custom…
IMPLEMENTING SEO TAGGING
DEMONSTRATION
Demo Recap
• We looked at the Mavention Meta Fields feature…
• Edited some meta tags…• Viewed the page source to see them in
action…• Had some fun?!
Agenda• What is SharePoint 2010 FIS?• Quick intro to Windows PowerShell• Implementing SEO tagging for high search
rankings
• Designing for SharePoint (it CAN be pretty!)
• Developing from a design• How WCM sites are MUCH improved in SP2013• Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
• Q&A
Designing for SharePoint (SharePoint CAN be pretty!)
Designing for SharePoint• Design teams should…
– know enough about SharePoint to design around it’s strengths (and weaknesses)…
– build list-based solutions so that content authors can easily and efficiently update and manage content…
– work with development teams to ensure that their ideas can be implemented…
Designing for SharePoint
Clutch Interactive, a division of Information
Control Corporation, is an interactive
marketing agency. We create innovative
user-centric digital experiences rooted in
exceptional design and technical expertise.
Agenda• What is SharePoint 2010 FIS?• Quick intro to Windows PowerShell• Implementing SEO tagging for high search
rankings • Designing for SharePoint (it CAN be pretty!)
• Developing from a design• How WCM sites are MUCH improved in SP2013• Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
• Q&A
Developing the solution• By working with design teams, development
teams can produce accurate, “pixel perfect” solutions in SharePoint 2010
• SharePoint doesn’t have to look like SharePoint• By leveraging the SharePoint list model, content
authors can easily populate data which can be leveraged in custom branded web parts
• SharePoint CAN be a best-in-class Web Content Management (WCM) solution
How WCM sites are MUCH improved in SP2013
• SP2013 will include native SEO capabilities including:– Meta Fields
• Title• Browser Title• Meta Description• Keywords• Sitemap Priority• Sitemap Change Frequency• Exclude from Internet Search Engines
– XML Sitemap– Friendly URLs
• No longer have to include /Pages or .ASPX in the page URL!!!
How PowerShell makes it all happen
• Using PowerShell, we can automate:– Creating the Web Application– Creating the Site Collection(s)– Configuring Caching– Activating Features for Branding, SEO Tagging, etc.– Creating the Enterprise Search Center– Configuring Search Scopes and Target Results Page– Creating Subsites– Creating Pages– Adding Content to Pages– Making Dinner (OK, maybe not – but I’m sure V3 will)
Agenda• What is SharePoint 2010 FIS?• Quick intro to Windows PowerShell• Implementing SEO tagging for high search rankings• Designing for SharePoint (it CAN be pretty!)• Developing from a design• How WCM sites are MUCH improved in SP2013
• Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites
• Q&A
USING A SPECTACULAR SET OF POWERSHELL CODE TO AUTOMATE THE PROVISIONING OF
COMPLETE, BRANDED SITES
DEMONSTRATION
Demo Recap• Used PowerShell to automate:
– Creation of the Web Application– Creation of the Site Collection(s)– Configuration of caching (BLOB, Output)– Feature activation– Application of custom branding– Search configuration– Subsite creation– Page creation– Content addition– SEO Meta Tag creation– Creation of custom footer list from list template– Warming up/caching of the sites for our viewing pleasure
Presentation Recap
• SharePoint CAN be pretty• Designers and Developers should
work together throughout the entire project lifecycle to ensure success
• PowerShell is an awesome way to automate the building of entire, content filled, branded, SharePoint-based websites
Got-Questions?
Ryan Dennis, MCTS, MCITPSenior SharePoint Engineer @ ICC Microsoft Virtual Technology Specialist (vTSP) www.SharePointRyan.com
@SharePointRyan
linkedin.com/in/ryandennis