Private Label Manufacturers Association International Council

BUILD YOUR PRIVATE LABELBUSINESS WITH PLMA

2 9 - 3 0 M A Y 2 0 1 8 • A M S T E R D A M

AM S T E R D AM

BUILD YOUR PRIVATE LABELBUSINESS WITH PLMA

Why is PLMA’s “World of Private Label”so special? Because it is the placewhere thousands of retailers,wholesalers, importers and exportersconverge to meet experiencedmanufacturers who can produce theirprivate label lines. This year’s show isexpected to attract more than 14,000visitors from 115 countries. All themajor supermarkets, hypermarkets,discounters, drugstores, neighbourhoodstores, specialty shops and onlineretailers.

There is a right way and a wrong way to get things done. Building your privatelabel business is a good example. You

can knock on doors, make telephone calls, sendemails and get very little accomplished. Or youcan exhibit in PLMA’s “World of Private Label”International Trade Show and meet buyers fromthe world’s best-known retailers.

• 2 9 - 3 0 M AY 2 0 1 8

PLMA’s “World ofPrivate Label” is morethan the show floorThe show offers more than exhibition space, however.It provides participants with the latest market research at a special pre-show seminar programme. There is also PLMA’sunique Idea Supermarket with displays of private labelproducts and packaging from retailers around the world.Plus, the show hosts the International Salute to ExcellenceAwards that give recognition to retailers for innovation in private label.

Who exhibits?Exhibitors come from all over the world. There are largemulti-national corporations and small and medium sizecompanies. There are national pavilions, too, promotingtheir countries and spotlighting the products they make.For big manufacturers, the show opens the door to theprivate label side of retailing. For SME’s, the show givesindustry-wide exposure and instant credibility.

Don’t miss your opportunity to build your private label business Few events can have as much impact on your companyas participating in PLMA’s 2018 “World of Private Label”International Trade Show. More than 85% of exhibitors andpavilion organisers renew their space each year. The dooris open for you and your company. To reserve stand space,contact PLMA International Council now. Telephone+31 20 575 3032 or email info@plma.nl. For more details,visit www.plmainternational.com.

The show is organized for efficiencyThe exhibition occupies all 15 halls of Amsterdam’s RAIExhibition Centre, but it is divided into food and non-food to simplify retail visits.

• Europa Complex presents food, snacks and beverages.

• Holland Complex presents household and health andbeauty.

• Park Complex presents both food and non-food products.

Show hours are concentrated into two days of show floor timeso exhibitors don’t spend wasted time standing around withnothing to do.

The show offers exhibiting manufacturersspecial services to promote themselvesand their products• Exhibitors can announce new products online prior to

the show and arrange meetings with interested retailers.

• Exhibitors can also submit innovative products andpackaging for free display in PLMA’s New Product Expo.

• Exhibitors receive complimentary invitations that can besent to retailers, wholesalers or other business partners.

• Exhibitors can advertise their stands in the OfficialCatalogue and online Show Preview.

FACTS EXHIBITORSFOR

SHOWORGANISERSPLMA’s annual “World of Private Label”is organised by the Private LabelManufacturers Association. It is the onlyorganisation of its kind, representing morethan 4,000 member companies aroundthe globe. PLMA presented its first showin the United States in 1980 and its firstshow in Europe in 1986. Today, it providesservices to member manufacturers inmore than 75 countries. In addition to theannual trade shows in Europe and U.S.,PLMA also co-organises the ShanghaiPrivate Label Fair in China.

SHOW LOCATIONPLMA’s “World of Private Label” is held atthe RAI Exhibition Centre in Amsterdam,located only 15 minutes from SchipholInternational Airport and easily reached by intercity trains and automobile.

TRADE SHOWSCHEDULESaturday, 26 MayStand Build-Up 08.00 – 20.00Sunday, 27 MayStand Build-Up 08.00 – 20.00Monday, 28 MayStand Build-Up 07.00 – 18.00Pre-Show Seminars 14.00 – 16.00Tuesday, 29 MayTrade Show Floor Open 09.00 – 18.30Wednesday, 30 MayTrade Show Floor Open 09.00 – 16.30Stand Breakdown 17.00 – 23.00Thursday, 31 MayStand Breakdown 06.00 – 14.00

STANDASSIGNMENTSThe trade show floor is divided into foodand non-food halls. All stand assignmentsare based on a first-come, first-servedbasis in order of receipt of application and payment, product eligibility andavailability of space.

DECORATIONSANDFURNISHINGSA full range of exhibit furniture, fixtures,electrical power and other services can berented from the official contractors usingthe order forms that will be included inPLMA’s online Exhibitor Portal. Exhibitorsmay also use their own furnishings,provided they conform to trade showrules and safety and fire regulations.

OFFICIAL CATALOGUEAll PLMA exhibitors receive a free listingin the Official Trade Show Catalogueand digital Exhibitor Profiles. The listingincludes company name, address,telephone and fax number, e-mail,website, product lines and two exhibitorpersonnel contacts. Product descriptionsare published in English, French andGerman. Advertising space is availablefor exhibitors who wish to highlight andpromote their stand location or products.

ONLINE SHOWPREVIEWPLMA’s online Show Preview providescategory-by-category listings of exhibitorsand is made available to all registeredretail and wholesale visitors 30 daysprior to the show to help them identifyexhibitors that they want to visit. In theShow Preview, exhibitors can announcetheir new products, upload pictures andhighlight their standard company listingsby ordering online advertising space.PLMA regularly updates the online ShowPreview to include the latest additions andadjustments.

PRELIMINARY BUYERS LISTExhibitors receive a preliminary list ofbuyers 30 days prior to the show. The listincludes all pre-registered retailers andwholesalers so that companies canarrange appointments in advance.

SPECIAL SHOW INVITATIONSAll exhibitors receive a set ofcomplimentary show invitations to contactretailers, wholesalers and other businesspartners whom they wish to invite to theshow as their guests at no additional cost.

NEWPRODUCT EXPOPLMA also features exhibitors’ innovativeproducts and packaging in its annualNew Product Expo. Products selected are displayed in showcases in the PLMA Idea Supermarket during trade show hours.

EXHIBIT STANDSSingle and multi-unit stands are availableto accommodate the display needs ofall companies. Each exhibit unit measures3m x 3m. Stand prices include standardfascia, grey carpet and stand cleaning onboth show days. Exhibitors are separatedby white plastic laminate walls. All aislesare carpeted.

EXHIBIT RATESExhibit rates are subject to reversed VAT.Net rates for PLMA members are:1 Unit (3m x 3m) € 2,6002 Units (3m x 6m) € 4,8003 Units (3m x 9m) € 7,0004 Units (3m x 12m) € 9,4006 Units (6m x 9m) €14,2008 Units (6m x 12m) €18,400

Non-members must add a surcharge of€2,500. Exhibitors may become membersof PLMA International Council at annualmembership dues of €1,500. To exhibit,companies must complete the applicationto exhibit and return it to PLMA International Council.

RETAILERS WHOLESALERSAND

AES B.V. - AHOLD EUROPEAN SOURCINGAMS SOURCING B.V.ACTION SERVICE & DISTRIBUTIE B.V.AEON TOPVALU CO., LTD.AGECOREAHOLD CZECH REPUBLIC, A.S.AHOLD DELHAIZEALBERT HEIJN B.V.ALDI CENTRALE D'ACHATALDI EINKAUF GMBH & CO. OHGALDI INKOOP B.V.ALDI INKOOP N.V.ALDI STORESALDI STORES (IRELAND) LIMITEDALDI SUISSE AGALDI SUPERMERCADOS, S.L.AMAZON.COMAMAZON EU S.A.R.L.ASDA STORES LTD.AUCHAN CENTRALE D'ACHATSAUCHAN FRANCEAUCHAN POLAND SP. Z O.O.AUCHAN PRODUCTION ALIMENTAIREAXFOOD SVERIGE ABBAZAAR SUPERMARKETS S.A.BENNET S.P.A.BETTERWARE LIMITEDBIDFOODDE BIJENKORFBILLA BULGARIA EOODBILLA, SPOL. S.R.O.BİM BIRLESIK MAGAZALAR A.S.BIM STORESBLOC CVBABODY&FITBOFROST* DIENSTLEISTUNGS GMBH & CO. KGBOL.COM B.V.CGC-EUROPEGROUPE CARREFOURCARREFOUR BELGIUM S.A.GRUPO CARREFOUR ESPAÑACARREFOUR - MAJID AL FUTTAIM RETAIL LLC.GROUPE CASINOEMC DISTRIBUTION - MARQUE CASINOCOLES SUPERMARKET AUSTRALIA PTY.RETAIL PARTNERS COLRUYT GROUP N.V.COLRUYT N.V.CONADCONSUM S. COOP. V.COOPCOOP (SCHWEIZ)COOP CENTRUM DRUŽSTVOCOOP DANMARK A/SCOOP ITALIA S.C.A.R.L.COOP NORGE ASCOOP SVERIGE ABCO-OP TRADE JAPAN LTD.COOP TRADING A/SEL CORTE INGLÉS S.A.LE GROUPE JEAN COUTU (PJC) INC.CRAI SE.COM. S.P.A.DM-DROGERIE MARKT GMBH & CO. KGDAGROFA APSDANSK SUPERMARKED GROUPDEEN SUPERMARKTEN B.V.DELHAIZE LE LIONDENNER AGDESPAR ITALIA C.A.R.L.DIA% INTERNATIONAL S.A.DIXY GROUP JOINT STOCK CO.DUNNES STORESEMD AGEDEKA ZENTRALE AG & CO. KGE-MART CO., LTD.GRUPO EROSKIESSELUNGA S.P.A.ETOS B.V.EUROSPIN ITALIA S.P.A.FOODSTUFFS OWN BRANDS LIMITEDLLC. "FOZZY - FOOD"

FRANMAX, UABFRESSNAPF TIERNAHRUNGS GMBHGS S.P.A. (CARREFOUR)GEIMEX (LEADER PRICE INTERNATIONAL)GLOBUS SB-WARENHAUS HOLDING

GMBH & CO. KGH-E-BHANOS NEDERLAND B.V.HEMA B.V.HOLLAND & BARRETT BENELUXHOMEPLUS CO., LTD.HORNBACH BAUMARKT AGIFA ESPAÑOLA, S.A. - GRUPO IFAICA ABICI PARIS XLIGES S.R.L.IKEA FOOD SERVICES ABINNNES LTD.INTERMARCHÉJEDNOTA SPOTREBNI DRUŽSTVOJERÓNIMO MARTINSJERONIMO MARTINS POLSKA S.A.JUMBO SUPERMARKTEN B.V.KAUFLAND WARENHANDEL GMBH & CO. KGKESKO FOOD LTD.KONZUM D.D.E. LECLERCLIDL AUSTRIA GBMHLIDL BELGIUM GMBH & CO. KGLIDL STIFTUNG & CO. KGLIDL SUPERMERCADOS, SAULOBLAW COMPANIES LIMITEDLOTTE MARTMAKRO CASH & CARRY BELGIUM N.V.MARKS AND SPENCER PLC.MARQT B.V.MEIJER, INC.MERCADONA, S.A.METCASH LIMITEDMETRO AGMETRO CASH & CARRY DEUTSCHLAND GMBHMETRO CASH & CARRY NEDERLAND B.V.METRO CASH & CARRY ÖSTERREICH GMBHMETRO CASH & CARRY ROMANIA S.R.L.METRO CASH & CARRY TURKEYMETRO CASH & CARRY UKRAINEMIGROS-GENOSSENSCHAFTS-BUNDMONOPRIX S.A.T.J. MORRIS LIMITEDWM MORRISON SUPERMARKETS PLC.MÜLLER GROSSHANDELS LTD. & CO. KGMUSGRAVE GROUPMUSGRAVE RETAIL PARTNERS IRELANDNETTO A/SNETTO MARKEN-DISCOUNT AG & CO. KGNORMA GMBH & CO. KG - ÖSTERREICHNORMA LEBENSMITTELFILIALBETRIEB STIFTUNG& CO. KG

PAM PANORAMA S.P.A.PENNY MARKT GMBHPINGO DOCEPLUS RETAIL B.V.PROVERA BELUX

MEET THE BUYERSWHO ATTEND PLMA’S “WORLD OF PRIVATE LABEL” INTERNATIONAL TRADE SHOW

REAL,- SB-WARENHAUS GMBHREMA 1000 DANMARK A/SREMA 1000 NORGE ASREWE GROUP BUYING GMBHREWE INTERNATIONAL AGREWE-ZENTRAL AGRIMI BALTIC GROUPDIRK ROSSMANN GMBHSOK - SUOMEN OSUUSKAUPPOJEN KESKUSKUNTASAINSBURY'S SUPERMARKETS LTD.SAM'S CLUBSCA PR POLSKA SP. Z O.O.FRITZ SCHUR CONSUMER PRODUCTS A/SSEIYU GK / WAL-MART JAPANSELEX GRUPPO COMMERCIALE S.P.A.SHINSEGAE CO. LTD.SHUFERSAL LTD.SLIGRO FOOD GROUP NEDERLAND B.V.SONAE MCSPAR HOLDING B.V.SPAR INTERNATIONALSPAR MAGYARORSZÁG KERESKEDELMI KFT.SPAR ÖSTERREICHISCHE WARENHANDELS-AGSTAPLES EUROPESUPERDRUG STORES PLC.SUPER-PHARM (ISRAEL) LTD.C.I.V. SUPERUNIE B.A.SYSTÈME UTARGET CORPORATIONTEGUT... GUTE LEBENSMITTEL GMBH & CO. KGTESCO GLOBAL ÁRUHÁZAK ZRT.TESCO IRELANDTESCO POLSKA SP. Z O.O.TESCO STORES CR A.S.TESCO STORES LTD.TUKO LOGISTICS COOPERATIVEUNIL ASALFA BETA VASSILOPOULOS S.A.WALGREENS BOOTS ALLIANCEWAL-MART ARGENTINAWAL-MART BRASIL S.A.WAL-MART CANADA CORP.WAL-MART CHILEWALMART (CHINA) INVESTMENT CO., LTD.WALMART INDIA PVT. LTD.WAL-MART MEXICO Y CENTRAL AMERICAWAL-MART STORES, INC.A.S. WATSON (EUROPE) GROUP AGA.S. WATSON (HEALTH & BEAUTY CONTINENTAL EUROPE)

WHOLE FOODS MARKET, INC.WILKO RETAIL LTD.WOOLWORTH GMBHWOOLWORTHS LTD.X5 RETAIL GROUPXENOS B.V.ZENTRALE HANDELSGESELLSCHAFT - ZHG - MBH FOOD

For more information about PLMA membership, contact PLMAtoday. Telephone +31 20 575 3032. Email info@plma.nl. Or visitwww.plmainternational.com.

BUILD YOUR PRIVATE LABELBUSINESS WITH PLMA

EXCLUSIVE MARKETRESEARCHAs a member of PLMA, your company has access to exclusive market research data prepared by The Nielsen Company for PLMA’s International Private Label Yearbook.The Yearbook contains market share data on more than 7,000 product categories in 20 countries. To understand buying trends, PLMA regularly commissions consumer surveys of shoppers in Europe’s leading markets. Reports are sent to all members.

TRAINING AND EDUCATIONTo help members train and educate their management

personnel, PLMA organises Executive Education Programmes in conjunction with Nyenrode

Business Universiteit and other well-known institutions. Classes combine interactive teaching with traditional lectures

and case studies.

Private Label Manufacturers Association International Council • World Trade Center, Strawinskylaan 1873, 1077 XX Amsterdam, The NetherlandsTelephone +31 20 575 3032 Fax: +31 20 575 3093 Email: info@plma.nl www.plmainternational.com

A UNIQUE ORGANISATIONAs an exhibitor, your company can take advantage of PLMA membership and enjoy better rates toparticipate in PLMA’s 2018 “World of Private Label”.In addition, members receive special rates for allPLMA conferences, seminars, services andpublications that are specifically designed for theprivate label industry.

THOUSANDS OF MEMBERS WORLDWIDEFounded in 1979, PLMA is a non-profit organisation.Membership ranges from multinational corporationsto small family-owned companies. Their productsinclude food, beverages, snacks, health and beauty,household and kitchen, DIY, and personal andleisure products. Some manufacturers only doprivate label. Others are well-known brand makerswho also have private label operations.

MEMBER SERVICES THROUGHOUT THE YEARTo help member companies meet retailers in other parts of the world, PLMA also organises the annual U.S. Private Label Trade Show in Chicago and co-organises the Shanghai Private Label Fair in China.Conferences include PLMA’s Roundtable Conference that is held in different cities in Europe annually and PLMA’s Leadership Conference that is held in the U.S.