build your personal brand
TRANSCRIPT
![Page 1: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/1.jpg)
LET'S BUILD
HOW TO CRAFT A KILLER
BRAND YOU
ONLINE PRESENCE
![Page 2: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/2.jpg)
LET'S BUILD
HOW TO CRAFT A KILLER
BRAND YOU
ONLINE PRESENCEby @LucyMartinMedia
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ON THE DOCKET
What's your story?How can you tell it?Digital Media Toolkit
#WDjune15
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WHAT'S YOUR STORY
![Page 5: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/5.jpg)
WHAT'S YOUR STORY
Share a point of view
![Page 6: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/6.jpg)
WHAT'S YOUR STORY
Share a point of viewCreate a back story
![Page 7: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/7.jpg)
WHAT'S YOUR STORY
Share a point of viewCreate a back storyPiggy back
![Page 8: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/8.jpg)
WHAT'S YOUR STORY
Share a point of viewCreate a back storyPiggy back Be human
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HOW TO TELL IT
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HOW TO TELL IT
Not with a resume
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HOW TO TELL IT
Not with a resumeBut with every single thingyou post, share and createonline
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HOW TO TELL IT
Not with a resumeBut with every single thingyou post, share and createonlineThis is what makes up yourpersonal brand
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BUILD YOUR BRAND
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BUILD YOUR BRAND
1. You need a home baseWebsite or blog
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BUILD YOUR BRAND
1. You need a home baseWebsite or blogMake sure it tells thestory of your journey
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BUILD YOUR BRAND
1. You need a home baseWebsite or blogMake sure it tells thestory of your journey
I'd suggest using Medium as your blog
platform. Don't worry about coding your
own site for now, just get going!
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BUILD YOUR BRAND
2. Update your LinkedIn
![Page 18: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/18.jpg)
BUILD YOUR BRAND
1. You need a home baseWebsite or blogMake sure it tells thestory of your journeyStick to a consistentstyle
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BUILD YOUR BRAND
2. Update your LinkedInIt's way more amazingthan you think
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BUILD YOUR BRAND
2. Update your LinkedInIt's way more amazingthan you thinkFill it with key words
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BUILD YOUR BRAND
2. Update your LinkedInIt's way more amazingthan you thinkFill it with key wordsWrite content forLinkedIn Pulse
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BUILD YOUR BRAND
2. Update your LinkedInIt's way more amazingthan you thinkFill it with key wordsWrite content forLinkedIn PulseJoin groups
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BUILD YOUR BRAND
2. Update your LinkedInIt's way more amazingthan you thinkFill it with key wordsWrite content forLinkedIn PulseJoin groupsEndorse each other
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BUILD YOUR BRAND
3. Get on TwitterUse industry hashtags
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BUILD YOUR BRAND
3. Get on TwitterUse industry hashtagsLive tweet events
![Page 26: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/26.jpg)
BUILD YOUR BRAND
3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)
![Page 27: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/27.jpg)
BUILD YOUR BRAND
3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)Tweet to lunch visitors
![Page 28: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/28.jpg)
BUILD YOUR BRAND
3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)Tweet to lunch visitorsTweet out about sitevisits to companies
![Page 29: Build Your Personal Brand](https://reader035.vdocuments.us/reader035/viewer/2022062822/587ab2831a28abed218b67c9/html5/thumbnails/29.jpg)
BUILD YOUR BRAND
3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)Tweet to lunch visitorsTweet out about sitevisits to companiesYou basically havebuilt in content for thenext 9 weeks
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YOUR HOMEWORK
1. Create your Home Base2. Update your LinkedIn3. Get on Twitter