Build Your Online Professional Presence

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Post on 08-May-2015

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Ways to build your online presence and reach a wide but targeted audience

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<ul><li>1.<ul><li>By Pauline Wallin, Ph.D. </li></ul></li></ul> <ul><li>MarketWithAuthority.com </li></ul> <p>Build Your Online Presence 2. Why have an online presence? </p> <ul><li>1.46 billion people online </li></ul> <ul><li><ul><li>(InternetWorldStats.com, June 30, 2008) </li></ul></li></ul> <ul><li>If 99.9% of Internet users are NOT interested, there are still almost 1.5 million who might be </li></ul> <ul><li>If only 40% of these speak English =&gt; potential audience of600,000 </li></ul> <ul><li>Widespread Internet presence boostsLOCALcredibility </li></ul> <p>3. Great demand for quality information </p> <ul><li>Volume of online info is overwhelming. </li></ul> <ul><li>Most people dont check sources </li></ul> <ul><li>As a professional, you provide quality info that people can trust </li></ul> <p>4. Separate the hype from realityFrom flickr.com 5. Web presence benefits YOU </p> <ul><li>Brand yourself </li></ul> <ul><li>Be the sought-after expert </li></ul> <ul><li>Get paid expert fees </li></ul> <p>6. How to reach your audience </p> <ul><li>Whom do you want to reach? - be specific </li></ul> <ul><li>What kinds of problems can you help people solve?</li></ul> <ul><li>Go to where they hang out </li></ul> <ul><li>Find out what they want to know </li></ul> <p>7. Google Directory - Search for Information Hubs 8. How to get people interested </p> <ul><li>Give useful tips and other info </li></ul> <ul><li>Write articles, newsletter, blog (blogger.com) </li></ul> <ul><li>Join online conversations - blogs and news websites, social networking (Linkedin) </li></ul> <ul><li>Set up asurvey </li></ul> <ul><li>Multimedia - audio, youtube, slideshow </li></ul> <p>9. Tips for writing online </p> <ul><li>Give info in small bits, but frequently and consistently </li></ul> <ul><li>Use simple language </li></ul> <ul><li>Physical layout Easy to read:</li></ul> <ul><li><ul><li>white space </li></ul></li></ul> <ul><li><ul><li>bullet points</li></ul></li></ul> <ul><li><ul><li>headings, sub-headings </li></ul></li></ul> <p>10. </p> <ul><li>Invite website visitors to sign up for yourmailing list Give something free for signing up </li></ul> <ul><li>Your contact info on everything you write </li></ul> <ul><li>Send out useful info often </li></ul> <p>Stay in touch 11. The End Boost your online presence today! Pauline Wallin, Ph.D. Want more info? MarketWithAuthority.com Music by Family Groove Company </p>