build your marketing toolkit: proven marketing techniques for small business growth
DESCRIPTION
Build Your Marketing Toolkit: Proven Marketing Techniques for Small Business GrowthTRANSCRIPT
HalfmoonYogaHalfmoonYoga
B•B•Q
Build Your Marketing ToolkitA framework for small businesses
and organizations.
© 2014
/GhostPartner @GhostPartner+GhostPartner
Content Marketing:
Email marketing
Company newsletters
Anything that has writing
Social Media strategy & marketing
SEO
WordPress Websites
Blog content
Engage your
clients
GetTheseSlides
make sure we have your email address
GhostPartner.com
Great
Big
Hugestick around until the end for a special offer
Web
Social
Content Marketing
7
Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Offers& Promotions
Events& Registrations
Newsletters& Announcements
Feedback& Surveys
8
Marketing has changed
Goals and objectives
4 Pillars of Marketing SuccessGet found (discoverability)
Nurture relationships, grow your lists,increase loyalty
Use campaigns that drive action
Analytics and decision-making
Next steps
Agenda
Marketing | Goals & objectives | 4 pillars | Next steps
MarketingYou have an advantageYou can be your authentic self
11
marketing
Marketing
At its core, marketing is abouteliciting a physical and measureable
response
12
Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep
17© Constant Contact 2012
Marketing
Engagement marketing
~10%Newbusiness
~90%Currentcustomers
18
Marketing
Engagement marketing
newbusiness
~90%Word of mouth
~10%New prospects
Newbusiness
19
Marketing
Engagement marketing
~9%Word of mouth
~1%New prospects
~90%Currentcustomers
20
Marketing
Engagement marketingis marketing for the other 99%
99%
21
Marketing
Engagement is the new word of mouth
23
Marketing
Small business marketing
isn’tColor schemes
Catchy slogans
Super Bowl ads
“Pretty” emails
24
Marketing
Small business marketing
isGetting
measureableresults
Delivering onyour promise
Nurturing relationships
Marketing | Goals & objectives | 4 pillars | Next steps
26
Goals & objectives
Marketing goals
new customers, donorsReach
repeat business, supportDrive
leads and relationshipsNurture
members, advocates, volunteersEngage
donations, revenueIncrease
27
Goals & objectives
Get more specific with objectives
donations this monthDrive
content to tradeshow leadsDeliver
seats on a SundayFill
28
Goals & objectives
Get more specific with objectives
seats on a SundayFill
33
Goals & objectives
Is it a good objective?Three questions to ask
Will achieving this objective help my business grow?
1 2
Is this objective attainable?
3
How will I measure it, ormy progress towards it?
Marketing | Goals & objectives | 4 pillars | Next steps
36
4 Pillars
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
37
4 Pillars
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
Mobile
Search & SEO
Social
ListingsOpen
38
4 Pillars
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
Engagement marketing
List growth & management
Loyalty
PermissionCAN-SPAM compliance
THANKYOU
BonusOff
Mobile
Search & SEO
Social
ListingsOpen
39
Engagement marketing
List growth & management
Loyalty
PermissionCAN-SPAM compliance
THANKYOU
BonusOff
4 Pillars
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
Mobile
Search & SEO
Social
ListingsOpen
40
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
PermissionCAN-SPAM compliance
THANKYOU
BonusOff
4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships
Campaigns That Drive Action
Analytics & Making
Decisions
?
Mobile
Search & SEO
Social
ListingsOpen
41
4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships
Campaigns That Drive Action
Analytics & Making
Decisions
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
PermissionCAN-SPAM compliance
THANKYOU
BonusOff
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing?
Mobile
Search & SEO
Social
ListingsOpen
Marketing | Goals & objectives | 4 pillars | Next steps
43
Next steps
This is important
44
Next steps
You can do this!
45
Next steps
Start where you areAnd where your customers andrelationships are.
SAVE!
HalfmoonYogaHalfmoonYoga
B•B•Q
Want to learn more?
www.constantcontact.comSelect Resources » Local Learning » Seminars
Local learning near you…
Want help in your area?
marketplace.constantcontact.comSelect “Services” and use search box to find a partner near you
Expert partners near you…
© 2014
© 2014
2014 Future WorkshopsAll workshops are from 9 - 11 am,
Keller Williams Realty, 540 Lake Center Parkway, Ste. 201, Cumming, GA
Thursday, June 19Email and Social Engagement Campaigns That Drive Action
Thursday, Aug. 21A Morning of Social Media
Friday, Sept. 19Creating Offers and Promotional Campaigns That Drive Action
Thursday, Oct. 16Event Marketing Campaigns That Drive Action
Thursday, Nov. 20Customer Insight & Research Campaigns That Drive Action
Great
Big
Hugestick around until the end for a special offer
HalfmoonYogaHalfmoonYoga
B•B•Q
© 2014
Quick Start Email> Social
MarketingPromotion
You will receive…1. FREE Constant Contact™ Account Setup2. FREE Website Match Email Template3. FREE Import of your lists 4. PLUS Ghost Partner will pay for your first month
See Evaluation Form at your table
#SocialGhost
GhostPartner.com
Q&A
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Thank You & Goodbye