build your marketing plan part 1 - the brand promise
DESCRIPTION
The first part of the Build Your Marketing Plan series. The foundation of all your branding efforts is your brand promise. This installment shows you how to build one with legs, that is based on the truth. See the complete series on The Marketing Spot blog. You can view all parts of this series, including articles and worksheet downloads at TheMarketingSpot.blogspot.com. Look in the July 2008 archives. Presented by Jay EhretTRANSCRIPT
For Small Businesses
RelationshipsThoughts….Feelings
Shortcuts
• THE PROCESS– Develop a Brand Promise– Build a Signature
Branding
Your Shortcut
Flickr photo by amelungc
I. VALUES
1. Creativity
I. VALUES
1. Creativity2. Fanatical attention to consistency and detail
I. VALUES
1. Creativity2. Fanatical attention to consistency and detail
3. Preservation of ________ Magic
I. VALUES
1. Creativity2. Fanatical attention to consistency and detail
3. Preservation of ________ Magic
I. VALUES
Write your top three values now.
II. MISSION
Center of Focus
II. MISSION
“To solve unsolved problems innovatively”
Center of Focus
II. MISSION
“To solve unsolved problems innovatively”
Write a mission statement now.
III. VISION
III. VISION
“To be the global leader in nourishing people”
PROMISE SPOTTER
III. VISION
“To be the global leader in nourishing people”
PROMISE SPOTTER
IV. THE PROMISE
IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
Write your brand promise now.
For Small Businesses
TheMarketingSpot.blogspot.com254-399-8093