Build Your Business Online:Drive Traffic, Maximize Marketing

Mike Whaling, 30 Lines@30lines // #wccbus

How do we help our customers

buy more stuff?

@30lines // #wccbus

via Moz

How do we get prospects

to our website?

@30lines // #wccbus

Build Your Online Presence

Website & Blog

Social / PR Email Advertising

Local Listings Rich MediaReviews

@30lines // #wccbus

via Moz

How does each piece of our presence help tell our storyat each step in the funnel?

Create the online presence

you wantprospects to see.

@30lines // #wccbus

For Today

• Content Marketing: Don’t overthink it

• SEO: WordPress is the tool for the job

• Email: From your website to their inbox

• Landing Pages: Keep it simple

• Social Media: Keep social users on your site

@30lines // #wccbus

Create

exposure.

@30lines // #wccbus

What kinds of content?

• Blog posts• FAQs• Infographics• Checklists• How-to guides• Lists

@30lines // #wccbus

• Case studies• Testimonials• Behind the scenes• Tutorials• Videos• Podcasts

Be easy to

discover.

@30lines // #wccbus

What good is a great website

if no one ever sees it?

@30lines // #wccbus

Be easy to

discover.

@30lines // #wccbus

SEO? Predicting the future

Be easy to

discover.

@30lines // #wccbus

What determines your rank?

@30lines // #wccbus

Get this plugin:

WordPress SEO by Yoast

@30lines // #wccbus

WordPress SEO

WordPress SEO

• “Pretty” permalinks

• Meta titles and description

• Good, descriptive links (Breadcrumbs)

• XML sitemap (Submit this to GWT, BWT)

• Social shareability (Facebook, Twitter, G+)

• Site speed! (Especially on mobile)

@30lines // #wccbus

Be

visual.

@30lines // #wccbus

Street View Inside

@30lines // #wccbus

Be

mobile ready.

@30lines // #wccbus

Provide

validation.

@30lines // #wccbus

Find others to help

tell your story.

@30lines // #wccbus

Get this plugin:

Schema Creator

Make it

easy to follow.

@30lines // #wccbus

@30lines // #wccbus

@30lines // #wccbus

Get this plugin:

Pippity

@30lines // #wccbus

Use this tool:

MailChimp

Make it

easy to share.

@30lines // #wccbus

@30lines // #wccbus

Get this plugin:

Jetpack

Know what

successlooks like.

@30lines // #wccbus

@30lines // #wccbus

Get this plugin:

Gravity Forms

@30lines // #wccbus

Send autoresponders

@30lines // #wccbus

Measure sales/leads

Leads generated: 63 

Average value of each customer lease: $17,640 (over 18 mos) Closing ratio from website: 10%Each lead is worth: $1,764

Total traffic to site: 1,870 unique visitors

Each unique visit is worth: $60.40Top converting referral sources:

1. Google Organic (25)2. Direct Traffic (21)3. Company Portfolio Site (7)4. Craigslist (4)5. Bing (3)6. Apartments.com (1) 

@30lines // #wccbus

via Moz

Build Your Online Presence

Website & Blog

Social / PR Email Advertising

Local Listings Rich MediaReviews

@30lines // #wccbus

WordPress Plugins

• SEO: WordPress SEO by Yoast, Scribe

• Contact Forms: Gravity Forms

• Subscription Popups: Pippity

• Landing Pages: Premise, LeadPages

• Social: TurnSocial, JetPack, SocialFlow

• Ecommerce: Shopp, WooCommerce

• Branding: Login Logo, YOURLs Link Creator

@30lines // #wccbus

Other Tools

• GREAT VISUALS (Google Business Photos)• Email service provider (ESP: MailChimp)• Google Analytics• Google Webmaster Tools• Freshbooks• Stripe• Dropbox

@30lines // #wccbus

Let’s talk.

@30lines // #wccbus

Mike Whaling, 30 Lines30lines.com

614.859.5030

@30lines // #wccbus