LIGHTHOUSE LABS

Building Your Online BrandA Digital You

DON BURKS

www.Donburks.com

Head Instructor Lighthouse labs

@don_burksl

Credibility

Authority Respect

Expectation

CARE ABOUT YOUR DIGITAL IDENTITY

Credibility

Authority Respect

Expectation

CARE ABOUT YOUR DIGITAL IDENTITY

Your Brand Matters

The One Basic Rule:

Employers

Peers

Organic

Audience

40%

40%

20%

Picking a Platform

LAYOUT

Pick Three Pieces of Content

12

The First should be your most impressive work.

Then, two pieces that you would be confident showing to any employer, to demonstrate your competence.

1 2 3

50

50 50

What NOT To Include

AddressBirthdayMother’s Maiden NameAny government issued numberPhone number, unless businessAny information you use in a secret questionPicture of your kidsMemesApologies

What TO Include

Name, as you want to use itEmail Address

ORContact FormLinks to relevant social media

The “F” Pattern

Brand Yourself

BrandYourself is an online reputation managerthat helps you to promote SEO for yourself and your brand.

HootSuite

HootSuite is a social-media Management application which can be used to drive traffic towards your digital identity and property

Success is Measurable

High-quality service free from Google that allowsyou to monitor website traffic

TargetsGoalsDemographicsTechnical ProfilesReportsIntegrations

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