build - w academy summer workshops
TRANSCRIPT
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SUMMER WORKSHOPS DIGITAL MARKETING
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@OUAL I
www.ouali.com
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webcongress.com wacademy.co wagency.co
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www.webcongress.com/americastour
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PROGRAM BUILD PROMOTE ATTRACT
ENGAGE CONVERT OPTIMIZE
With our special program divided in 6 categories, you will learn all the aspects of digital marketing.
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TUESDAYS, 5-7PM
CONVERT PROMOTE
OPTIMIZE
ENGAGE BUILD
ATTRACT
Digital check list
Digital marketing for your business or startup
Search Marketing
Online Advertising
Design & Experience Mobile Marketing
Social Media
Content Marketing
Email Marketing
Ecommerce
Monitoring tools
Analytics & Testing
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W EXPERIENCE
Get free access to the W Academy Online Education Platform!
ONLINE.WACADEMY.CO
Attendees will receive the W Certificate by WebCongress Inc at the end of the training, and access to our e-learning platform during the classes.
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WHOOOP!
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TOOLS
THERE IS ONLINE TOOLS FOR EVERYTHING
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TOOLS
TO BUILD WEBSITES
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TOOLS
TO CREATE LOGOS & DESIGNS
https://www.graphicsprings.com/
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TOOLS
TO SEND EMAILS & NEWSLETTERS
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TOOLS
TO TRACK THE VISITS
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TOOLS
TO COUNT WORDS
http://www.wordcounter.net/
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TOOLS
FOR PICTURES
FULL GUIDE OF IMAGES OPTIMIZATION https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?hl=en
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TOOLS
TO ESTIMATES REVENUE ON YOUTUBE http://socialblade.com/youtube/youtube-money-calculator
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TOOLS
TO MONETIZE VIDEOS
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TOOLS
TO MARKET YOUR BOOKS
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TOOLS
TO CREATE LANDING PAGES
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TOOLS
TO OPTIMIZE YOUR WEBSITE
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FORGET ALL YOU KNOW ABOUT DIGITAL
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DIGITAL IS MORE THAN THAT
https://www.youtube.com/watch?v=n9EgH-QxaUI
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Seguimiento ! marketing without #bullshit
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the bad news
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ME DOING WEBS!HUMAN CLICK!> ME MAKING
MONEY!
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MOTIVATION IS NOT MISSING
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BUT !FANS WON’T ALWAYS LIKE WHAT YOU DO!
AND THEY WILL LET YOU KNOW.!
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IT’S NOT ABOUT ADAPTING BUT TRANSFORMING
https://www.youtube.com/watch?v=97vPNAUYJsc
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HOW YOU SEE YOURSELF
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HOW YOUR CLIENTS (OR BOSS) SEES YOU
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YOUR FRIENDS (OR COLLEAGUE) ABOUT DIGITAL STRATEGY
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How it really is.
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THE NEW ERA IS HERE
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I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!
YOUR MOM’S ATTENTION WHEN YOU TALK ABOUT DIGITAL
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I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!
YOUR DOG’S ATTENTION WHEN YOU TALK ABOUT DIGITAL
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I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!
YOUR DAD’S ATTENTION WHEN YOU TALK ABOUT DIGITAL
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I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!
YOUR CLIENT’S ATTENTION WHEN YOU TALK ABOUT DIGITAL
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AND YOU SEND THE BUDGET FOR DIGITAL
MARKETING…
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THE GUYS FROM M ARKETING
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THE SALES TEAM
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THE BOSS
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IT’S NOT ABOUT BEING SMART
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IT’S NOT ABOUT MARKETING BUDGET
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IT’S NOT AN ACCIDENT
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IT’S AUTHORITY
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IT’S CREATIVITY
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IT’S SOCIAL PROOF
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IT’S MOBILE ALWAYS
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Digital is not a luck thing
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Digital is about
user entertainment
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Basics needs, today
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Unfaithful bastards
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Purchase process Google Facebook
Blogs
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MOBILE FIRST!
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ONLINE, EVERYONE IS A CUSTOMER EVEN WHEN THEY HAVE NO MONEY
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YOU COULD REINVENTE ECOMMERCE
https://onlycoin.com/
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DESIGN FOR THE USERS
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SO, BUILD STRONG PLATFORMS
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READ THE FUTURE
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crystalknows.com
PREDICTE THE REACTIONS
charlieapp.com
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YOU CAN (HAVE TO) TEST BEFORE GOING ONLINE
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vwo.com optimizely.com
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INFLUENCERS NOT CELEBRITIES
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USE INFLUENCERS
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828 tweets a year. #lazy
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BRAIN MANIPULATION
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CONTEXTUAL COMMERCE & ADS
You think, you feel, you need, we read you and suggest to you!
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SECOND SCREEN, MULTI SCREEN
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SMART TV & ADVERTISING
- LESS BROWSING MORE WATCHING - SPEAK TO YOUR TV - CAST READY - WEARABLE TV REMOTE
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GAMES & ADS
Probably the best advertising experience.
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NEXTFLIX ADVERTISING
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PROGRAMMATIC
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CLOUD SOLUTIONS
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RETARGETING
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You are the advertising channel
WEARABLE ADVERTISING?
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digital is everywhere
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FRONT
BACK
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you don’t test, you don’t pass.
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More tools, more doing
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Sky is not the limit
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https://www.startwithwhy.com/
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DIAGNOSTIC
HOW STRONG ARE YOUR DIGITAL MARKETING
SKILLS?
http://digitalmarketinginstitute.com/diagnostic/