MOBILE IS EATING THE WORLD

MOBILE IS NOT A

TECHNOLOGY

MOBILE IS A CONSUMER

BEHAVIOR

APPS AREEATING THE WORLD

0

5

10

15

20

25

30

35

Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14

APPS

MOBILE WEB

86%

“Our Biggest Mistake Was Betting Too Much On HTML5”

Mark Zuckerberg

September 2012

Mobile active people on

Facebook every month

1 B+

June 2012

0$Per day

August 2012

500k$Per day

Today

3M$Per day

DEVELOPING APPS IS COMPLEX

IDENTITY

DEV TOOLS

ANALYTICS

SHARING

BUILD GROW MONETIZE

PHYSICAL SERVERS

LOAD BALANCING

DATABASE BINDINGS

RESTful API

ROUTING

MIDDLEWARE

APP SECURITY

APP BUSINESS LOGIC

NETWORKING

CACHING

DATA MODELS

USER SESSIONS

SOCIAL

PUSH NOTIFICATIONS

FILES

UI BINDINGS

PHYSICAL SERVERS

LOAD BALANCING

DATABASE BINDINGS

RESTful API

ROUTING

MIDDLEWARE

APP SECURITY

APP BUSINESS LOGIC

NETWORKING

CACHING

DATA MODELS

USER SESSIONS

SOCIAL

PUSH NOTIFICATIONS

FILES

UI BINDINGS

YOUR APP

PARSE

YOUR APP

We take care of the nuts and bolts.

So you can get to the fun part faster.

Networking, Managing Servers, Scaling

Parse Push Parse AnalyticsParse Core

• 260,000+ apps powered by Parse

• 4K+ new signups per week

• 5B+ push notifications sent in Q1

Push notification as a service

Advanced Push targeting

Push scheduling and expiration

Web console, Rest API or Client SDK

Parse Push

Up to 1,000,000

recipients

$0.05/ 1K

additional recipient

Parse Core

Up to 30

requests/sec

$100 / monthper 10 additional req/sec

Parse Analytics

Unlimited

Data points

Free

10 BILLIONFacebook Logins in 2013

80 80of the top 100

grossing iOS apps

of the top 100

grossing Android apps

• Frictionless

• No password failure

• Cross platform and

personalized experience

in engagement

26%+ increase

on Trip Advisor’s hotel listings when a user

saw travel recommendations from friends over

those without friends recommendations

MORE CONTROL

MORE CLARITY

LET ME BE ANONYMOUS

1. Try or use apps without sharing info from your profile

2. Get a cross-device experience - stable ID –

3. Easily upgrade to a social experience later through Facebook Login

Your app here

“

— comScore

Facebook is the top driver of

awareness of new mobile apps.”

2.4 BILLION+Referrals per week via the

Facebook native apps

Send to Mobile Mobile Like Button Message Dialog

Cross-platform enables

Send to Mobile

•

•

Open and

accessible

Cross

platform

Easy to

integrate

Supports

mobile only

•

•

•

•

•3 BILLION+MOBILE DEEP LINKS INDEXED

Facebook App Events

• Mobile app analytics

• Integrated in the facebook SDK

• Pre built & custom events

• Demographics

• Retention Chart & cohorts

• Rengagement campaigns

+350Minstalls

+60%use mobile

app ads

Over 130M people have downloaded the Weather

app, so it is clear that the audience is there.

However, monetizing our mobile audience like our

web audience can be a challenge because of data,

unit, targeting and measurement limitations on

mobile for marketers.”

— Jeremy Hlavacek, The Weather Channel

“

Try the new Facebook Login

Save time and use Parse for your next mobile app

Know more about your users with App events

Make money with Audience Network