build a healthy web presence

BUILDING A HEALTHY WEB PRESENCE

www.MayeCreate.com | [email protected] | 573-447-1836

Crappy websites stink.

That’s why we don’t build them.


PRESENTED BY:

What’s Web Presence?

Part 1: A Plan to Get People to Your Site

Part 2: A Website that Doesn’t Stink

WHAT IS WEB PRESENCE?Healthy web presence allows people to find you online and

effectively communicate your message to reach your business goals.

To achieve healthy web presence you need two things:

A plan to get people to your website. A

A website that doesn’t stink. B

Need to load up the truck.

Need the right equipment to haul in the sales.

Lots of Traffic

+Crappy Website

=No Job

The WebsiteYou Have

The WebsiteYou Need

Lots of Traffic

+Crappy Website

=No Job

Awesome Website

+Low Traffic

=No Job

Serious Room for Improvement

To achieve healthy web presence you need two things:

A plan to get people to your website. A

A website that doesn’t stink. B


Need the right equipment to haul in the sales.

A PLAN TO GET PEOPLE TO YOUR WEBSITE


AEXHIBIT

LINKS COMING INTO YOUR SITE 29%

WEBSITE CONTENT & BEHAVIOR 44%

CONSISTENT LISTING INFORMATION 8%

HOW RANKING WORKS

GOOGLE MY BUSINESS LISTING 7%

REVIEWS 7%

SOCIAL MEDIA 4%

29%

44%8%

7%

7%4%

THEY’RE A MATCHED SET1. Plan to get people to your site 2. Website that doesn’t stink



HOW RANKING WORKS


REVIEWS 7%

SOCIAL MEDIA 4%

29%

44%8%

7%

7%4%

Double Check Google My Business

• It’s quick – set it and forget it

• If you don’t have one get one

• If you have one and it’s wrong correct it

•Make sure it’s consistent like the rest of your listings

7%

Start Asking for Reviews

•9 in 10 US consumers say they read online reviews about local businesses before making a purchase

•Allow people to review you in any medium they feel comfortable in• Facebook

• Google

•Ask via email

•Make it part of your process

7%

Clean Up Your Listings•Once these are right you’re good to go, you don’t have to do them again

•They should be IDENTICAL

•You don’t have to do them all

•moz.com/local/search check here for errors in major directories

8%

https://moz.com/local/search

Gear Up for Social Media

• It generates traffic to your site

• It creates links to your site

•Show potential employees the culture of your office

•Social media is a directory too. At the very least make sure you’re listed

4%

Need the right equipment to haul in sales.

A WEBSITE THAT DOESN’T STINK

BEXHIBIT


WEBSITE CONTENT & BEHAVIOR 44%


HOW RANKING WORKS


REVIEWS 7%

SOCIAL MEDIA 4%

29%

44%8%

7%

7%4%

WHAT MAKES A GOOD SITE?

A Compelling

Story

Stuff You Update

A Page for Each

Service

Mobile Friendly

Fast Loading &

Easy to Use

Fast Loading

& Easy to Use

Fast Loading

& Easy to Use

I love waiting on hold!

Fast Loading

& Easy to Use

Fast Loading

& Easy to Use

Follow the coffee cup rule.

Mobile Friendly

Mobile Friendly

In 2015 Google announced it would show preference to mobile friendly websitesin search results.

Mobile Friendly

52% of global internet traffic came from mobile devices in 2nd quarter 2017.That’s up 10% from the same quarter 2016.

A Page for Each

Service

A Page for Each

ServiceBecause I say so.Because Google says so.Because prospects say so.

A Page for Each Service

Because Google says so.

44% Website Content & Behavior44%

A Page for Each Service

Because Google says so.

HOW PEOPLE INTERACT WITH YOUR SEARCH

RESULTS ON GOOGLE 11%

PROPERLY FORMATTED CONTENT 24%

PERSONALIZED WEBSITE CONTENT 9%


11%

9%

A Page for Each

ServiceBecause prospects say so.

81% of shoppers conducted research online before making a big purchase in 2014.

Stuff You Update

57%Of the sales process has

already taken place

before they contact you.

People contact sales 57% later in the buying process.

Stuff You Update

Stuff You Update

Stuff You Update

✓ Answer frequently asked questions

✓ Highlight an employee of the month

✓ Post completed projects

✓ Add testimonials

✓ Share awards you’ve won

✓ Share conferences and events

you’ve attended

✓ Give advice to assist them with

making a good buying decision

✓ Promote new services

✓ Share a problem you solved and how

you solved it

✓ Upload photos of older projects and

evaluate how they held up under the

elements

Easy ideas for updates:

A Compelling

Story

A Compelling

StoryBecause Google says so.

HOW PEOPLE INTERACT WITH YOUR SEARCH

RESULTS ON GOOGLE 11%

PROPERLY FORMATTED CONTENT 24%

PERSONALIZED WEBSITE CONTENT 9%


11%

9%

A Compelling

StoryI know what you want is what you think you need but what you want is not what you need.

A Compelling

Story


PRESENTED BY:

What’s Web Presence?

Part 1: A Plan to Get People to Your Site

Part 2: A Website that Doesn’t Stink

www.MayeCreate.com | [email protected] | 573-447-1836

Crappy websites stink.

That’s why we don’t build them.

build a healthy web presence

Marketing