BUILD - A - BEAR: Build a Memory

I.M.D.R. Pune

Group 3Pallavi Dudhe (33)Prakhar Futan (35)Harshal Gawali (37)Shivangi Gilotra (39)Anshul Gupta (41)Rajas Hambir (43)Madhurima Hunuswadkar (45)Kajal Jaiswal (47)

CONTENTSKEY FACTS

DISCUSSION & OPINIONS◦ Need, Wants & Demands◦ Facets & Exchange in transaction◦ Marketing Mgt Concept◦ Value Creation◦ Customer Relationships

I.M.D.R. Pune

KEY FACTSFoundation of Build-A-Bear workshop in late

90’s in the dotcoms era.Fast expansion & growth.Creating memories by Tangible products &

Intangible services.Year round distribution of sales.Strategic & Visionary leadership.Customer involvement is the key.

I.M.D.R. Pune

I.M.D.R. Pune

DISCUSSION & OPINIONS

Needs Belonging NeedsWants Customization,

Personalization, Owning creation.Demand Products offered at reasonable

prices. Customer as well as consumers satisfaction achieved.

◦Tangible products &

◦Intangible Services

I.M.D.R. Pune

EXCHANGE TRANSACTION

◦Monetary Profits

Stimuli is created by creating Long lasting Memorieswith customized products

MARKETING CONCEPT

Needs, Wants & Solutions.

Gaining competitive advantage.

Customer Satisfaction.

Earning Profits.

I.M.D.R. Pune

Value CreationCOSTS BENEFITS

Monetary costs Functional Benefits of tangible products

Time & Effort costs Non functional benefits: Belonging

needs & satisfaction of owning self creation

Psychic costs

I.M.D.R. Pune

Customer RelationshipsCustomer centric company likely to

succeed even more.Effective retention of customers.Tapping unmet needs & fickle tastes of

consumers.Internet presence & sales reflects

flexibility in changing scenarios.

I.M.D.R. Pune

THANK YOU..!!

I.M.D.R. Pune