bugete seo iunie 26
TRANSCRIPT
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Building a Smart SEOBudget
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SEO Budgets ..or SEO on a Budget?
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How much should your SEO budget be?
What goes into SEO budgeting?
Explaining our SEO Process
How to reduce the budget
Results and ROI of SEO
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Dammit, Just tell me how much SEO costs!
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Alexandra Tanasa
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Digital strategy done right has SEO results.
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EVERGREEN RESULTS
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“Do small businesses have a chance at competing in search?”
Any action is better than no action.
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Expensive SEO offers
Really cheapSEO offers
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Anything you do online can and will be used against you.
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6 Factors that affect what you’ll pay for SEO
1. Niche &Competition
2. Size of the website: number of pages and page types
3. Offline locations
4. Geographic boundaries – local, national, international
5. Previous SEO work done: Existing penalties
6. Available Resources
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Pricing Models: One-Time Project or Ongoing Relationship?
Monthly retainerIndefinite Needs: “My website needs to sell more birthday party accessories”
Project basedTemporary needs: “My website has received a manual penalty..” “I’m launching my new ecommerce website. I need somebody to manage 301 redirects.”
By-the-hour consultingSpecialized needs: “I’m building an ecommerce platform and need consulting.”
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If you don’t understand what the agency is doing month by month, then you will get frustrated when the invoice arrives.
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Explaining our SEO Process
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Month 1:
Technical WorkResearch & AnalysisPlanning
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Technical Website Audit
Keyword Analysis - uncover areas of profitability
Landing Page Analysis
Competitors Analysis
Content Analysis - inventory of your marketing assets
Editorial Calendar to support the buying cycle
Setting in Reports and KPIs
Detailed:
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Month 2-6:
ImplementingCreative workAdjusting the strategy
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Detailed:
Building a targeted media list
Creating content
Targeted promotion for content
Digital PR
Local SEO
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Setting up your Google Places / Google+ Local Page
Creating and claiming listings
Referencing the business from local sources
Reviews acquisition strategy
LOCAL SEO
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Local is an important feature
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Organic Traffic (Google Analytics)VisitsTransactionsRevenue
Keywords (Webmaster Tools)KWs Sending TrafficKWs in Top10KWs in Top3KWs in Top1
SEO Budget Measurement
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SEO budget .. Or SEO on a budget?
“Can't I just do this SEO thing on my own?”
“So many services.This looks like Upselling!”
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How to reduce the budget
Create your own high quality content using the agency’s guidelines
Use all your resources
Find an agency that can scale activities (reporting)
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No money at all for an agency? You’ll need :
Talent Creativity Relationships Assets TIME & SWEAT
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Total costs:Consulting and implementing fees to digital agencyWeb development work to optimize siteProducing new contentInternal time managing
SEO/ROI Analysis
Total gains:Increased visits from search Sales generated from increased visits Revenue from those sales
+ Outside Branding Value
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TakeawaysKeep it Going.
Digital marketing doesn’t have a finish line.
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@MrsAlexandra Check out other SEO presentations by Vertify
www.vertify.ro/[email protected]
Multumesc!Q&A