BUG SPY“It’s a Bugs life!”

Our

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Reds

We are an organisation called Reds and we specialize in the nature and wildlife industry. We came up with the name REDS for our company through cheer initiative and because it is not easy to forget as it also has a visual image to it.”

Our

pro

duct

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Bug s

py

As an organisation we came up

with the idea of creating a bug app

that identifies and gives a brief

description about bugs and insects.

This will be especially useful when

coming across unrecognizable

insects. Whether that be in your

garden or in outdoor environments

whether that be on a national or

global scale.

We chose this product simply because there is none like it on the market and we feel that it will be greatly beneficial to the general public.

Our

Busi

ness

pla

n

We are going to ask for an

investment of £250,000 for our

product, this will cover salaries,

utilities and equipment costs.

Our development period would be

a total of 1 year. There will be a team of 8 staff to

see out our product including:

CEO

ResearcherDeveloper

MarketingFinance

PHP coderPhotographer

Web/app designer

The in

terf

ace

of

our

app

Targ

et

audie

nce

We have chosen Tourists& travellers

as our main audience. The reason

behind this being that England is not

really a place with a high biodiversity

of bugs and insects in comparison to

other countries where the climate is

more appealing. Other target audiences will include:

Zookeepers

Vets

Curious people

People who like the outdoors and wildlife

Farmers

Pest control

People with insects/bug allergies

Kids