budhrani group pre-school project analysis
TRANSCRIPT
+ Our Mission
To be the best Pre-school in India, provide high quality education
and transcend its students into a better and brighter
future.
+ Our Vision
To become a prominent brand in the education sector and to establish
many centers across the country.
+ How a Pre-school can mould your Childs future
The aim of the Pre School is to enhance the development and education of children under statutory school age and provides a safe environment for children to learn and play. We offer a variety of session's to suit all children.
The Pre-school not only provides a valuable introduction to structure and routine but allows children free play sessions such as arts & crafts, cooking, among other things!
A Pre-school helps set the foundations of your child’s first steps on their learning journey which provides the basis for all future learning.
+ Structure of the Indian Education Sector
Indi
an E
duca
tion
Sect
or Form
alEd
ucat
ion
K-12
Higher Education
Info
rmal
Ed
ucat
ion
Pre-school
Vocational Training
Open and Distance Learning
Coaching Institutions
66.480.4
97.2116.1
138.3
164.7180160140120100806040200
FY13 FY14 FY15 FY16 FY17 FY18
India’s Pre-school market todouble by FY18 (INR bn)
Organised pre-school expected to grow at Compound Annual Growth Rate of ~ 26% to reach INR 42.7 bn in FY18 from INR
13.3 bn in FY13
Source- CRISIL Industry Report on Pre-schools (Play group and Nursery) in India - August 2014
+ Favorable Macro Environment for a Pre-school
! India growth story• As India’s economy continues to grow, a larger section of
population will want access to quality education
! Rising urbanization• Higher level of awareness among parents towards need of
education in initial years is resulting in greater exposure to pre-schools
! Increased income levels• A growing middle class and rising per-capita income levels
will lead to increased spending on education
! Increase in working women population• Growing working women population is creating potential
for the sector to expand
! Aspiration for improved quality of education• Branded and quality education is increasingly gaining wallet
share with the changing demographic profile
Source: United Nations Population Division , Dept. of Economic and Social Affairs, World Urbanization Prospects: the 2014 revision
India; Population & Urbanization Trend
Year Population (mn)
Urban (mn)
Urban (%)
2010 1,206 373 31%
2020 1,353 471 35%
2030 1,476 583 39%
2040 1,566 701 45%
2050 1,620 814 50%
+ Our Assurance! High-Quality Programs• Our unique curriculum blends the best of methods to provide a perfect balance of education and fun• Curriculum content delivered uniformly across the country
! Holistic Developmental Education• Learning methods develop the child’s social, physical, emotional & cognitive skills• Emphasis on role play and socio-dramatic plays (promoting out of the box thinking)• Learning outcomes measured for every child every year• Innovative teaching methods introduce the child to formal education in the most conducive manner
! Student-Focused• Programs are designed to cater to the needs of each child in a customized way to help physical
and intellectual growth
! Focused Faculty• Regular nationwide training for all teachers• Teacher productivity and output constantly measured
! Our USPs• Monthly updates to parents through various communication channels• Parent involvement in special activities
+ Robust Platform to drive mid-long term growth
Business Development
Dedicated regional management resources
Marketing and brand awareness
Demand creation
Driving parent engagement
Seasoned Management
Team
Experienced team of leaders who have deep
domain expertise
Team members who are instrumental in developing a strategic growth path for
the company
Standardized CurriculumTeam focused on creating
high quality education content
Programs designed to foster competencies in
children
Created to instill a value system
Updated with use of technology wherever
appropriate
+ Growth Initiatives
! Expansion Continue thrust on expanding self operated pre school center network in new and existing geographies
! Leverage diversified offerings- Daycare & Teacher Training ProgramDay care facility is a natural extension of the pre school center and enables the Company to sweat assets and have optimal utility.
! Monetize AssetsCommitted towards monetizing investments in physical assets of schools and moving towards an asset-light operating structure
+ Growth possibilities For a Pre-school
Pre-school
Company Owned Pre-schools
Franchisee Owned Franchisee Operated
Pre-schools
Franchisee Owned Company Operated
Pre-schools
Franchisee Driven
+Naming the Pre-School Naming the preschool is a very integral part of the branding process and must be a rigorously researched and planned step. Below listed are a few pointers to consider while name brainstorming.
Make it brief: Think about the speed in which you
drive past a business, click through a webpage, or walk down a street.
Customers need to be able to read your company sign in a matter of seconds (not minutes). Long names may look pretty on the marquee but they are
difficult to remember.
Create visual appeal: Imagine your company sign above your building doorway. Does it look visually appealing from afar? Does it represent
your desired image? If not, the company name needs to be rebranded. Visual
appeal is definitely a subjective topic. Top considerations include the location,
target market, and merchandise products carried.
Be consistent: Spread the news that your company is
conducting business. In other words, the company name should be on everything.
The number one rule to this marketing tip is to be consistent. Use of the same
font, color, and style is critical. Train your customers to readily point out every
time they see your company logo, brand or name.
Be unique: Avoid using a name that is used by another company. A name that even
similar to another company can cause legal difficulties. At the very least,
consumers may become confused and patronize your competition.
+Names Brainstormed
Miles Of Smiles Expanded Horizons
Creative Mind’s Curion
Iqriosity First Identity
Ribbons & Ties Champions
Baby Stars Happy Kids Educares
Advaita Piccadilly
Eduworld Kidsentrik
+Why the name Champions
! Champions are creative people. They are innovative. They are always pushing to the new frontier. They don’t accept the “givens” of any field of endeavor. They challenge them. They are non-conventional people. Creative people challenge the parameters.
! Success comes to those who strive. Striving is a better concept than merely being competitive. Striving is more than wanting to be the best. It means even if you are the best, you are striving to be better.
! Champions are endlessly inquisitive. They are always searching for new insights, for original thinking, for something that makes me think anew and afresh. This also means knowing you can be wrong. You may have to re-think, and possibly radically.
! No champion is without courage. It may be physical, it may be intellectual. It may be of mind or body. Courage is invariably found in a champion. Inevitably a champion is out in front. Championship is like leadership.
! If you are to be a true champion, you must be motivated by more than “you”. If the striving is purely selfish, if the love of personal achievement is purely the personal glory, something is missing; some aspect of championship that is elusive in definition but critical in action, Some people may see this in spiritual terms; that is one way of looking at it. Another way is simply a belief that to achieve to the highest level and beyond
+Forever in your Hearts a Champions theme
Although we’re not their mother; We care for them each day.
We cuddle, sing and read to them; And watch them as they play.
We see each new accomplishment; We help them grow and learn.
We understand their language; We listen with concern.
They come to we for comfort, We you kiss away their tears.
They proudly show their work to us; We give the loudest cheers!
No we are not their mothers; But our role is just as strong.
We nurture them and keep them safe; Though maybe not for long-
We know someday the time may come; When we will have to part,
But each child we cared for; Is forever in our hearts!
+Theme Personified
Paint their minds and guide their thoughts;
Share their achievements, and advise their faults;
Inspire a Love of knowledge and truth;
As you light the path, Which leads our youth;
For our future brightens, with each lesson you teach;
Each smile you lengthen, each goal you help reach;
For the dawn of each student, each philosopher and king;
Begins with a teacher, and the wisdom they bring.