The Ultimate Mobile Social Tool

Android Edition

www.buddymob.com

Your friends at your fingertips on your Android phone

Share what you see, hear and think with your buddies. Follow what they post and where they are, anytime, anywhere.

With BuddyMob, you will discover new ways to interact with your friends

What makes BuddyMob unique?

- Text and geo-tagged multimedia content micro-blogging- Find out where friends are and what they are doing using GoogleMaps- Chat with friends using the complete integration with instant messaging applications such as MSN, AIM, Jabber and GoogleTalk- Simultaneously cross post to favourite web and mobile social sites- Keep up to date with friends' live feeds from other social networks such as Twitter (and Facebook in March 2009)- Receive location alerts when friends are close to you

What is BuddyMob?

New trends…- Technologies (3G/3G+, GPS&CellID, XMPP, multimedia devices under $100, open-source mobile OS…)- Ecosystem (unlimited data plan, APIs, location-based services, AppStore and Android Market…)- Usages (mobile instant messaging, social networking, micro-blogging, content sharing, local search, GPS)

bring new concepts…- Devices get connected to the Internet, to retrieve and post instant and localized information - Phones become multi purposes communication tools- Users want to communicate and keep tracks of their friends, anywhere, anytime, on any device.

Trends and positioning

and new applications

Contact

Share

TextsVideosPhotosAudio

Localize

FriendsContent

POI

Follow

Retrieve

WeatherTraffic

Local newsHot picks

How does it work?

Direct access to key features: Home,

Contacts, Timeline, Maps, Messages

Announcements, Proximity alerts,

Friendship requests, Posts and Messages are

displayed here

From this page users can sign-in, search for a friend, post a content or

enter their settings

Easy sign-up

Contacts tab

They can chat with friends connected to

BuddyMob, MSN, Gtalk or other IM applications

Users can chose an avatar, be localized or not, enter a presence

message

BuddyMob users can be localized by their friends

if they publish their location (see the blue

Earth icon)

Timeline tab

BuddyMob supports text, audio, image and video

posts. They can be public or private.

All friends feeds are aggregated in a timeline.

Posts come from BuddyMob, Twitter or

Facebook*

Posts are geo-localized if they come from

BuddyMob and if the author wants to publish

this information

Facebook support in the Public Beta release in March 2009

Post display

A long-click on a post opens a new display, with the content, the

author and other available information

Location tab

A proximity alert can be set with a specific range

when a friend comes nearby

Users must agree prior to location publishing.They always have the

option to stop it instantly.

Friends can be located on a GoogleMap within

the application.

Chat tab

Several discussions can be opened at the same

time

BuddyMob provides free instant messaging with friends from major IM

applications

Settings

They can choose to be alerted when a friend

approaches

In the Settings, users can define if they want to

stay connected all the time

They can enter their MSN, Twitter or other

supported applications to retrieve their existing

friends and content.

Technical background

- OS: Linux/Debian

- Client/Server connection protocol: XMPP and BOSH mobile connection manager

- Developpement server side: Erlang, Python, PHP

- Developpement client side: Google Android SDK / Eclipse

- Application server, webserver and database engine: Nginx/PHP/MySQL

- Platform and hosting: Amazon Web Services cloud computing solutions

- 24/7 monitoring and alerting system

How does it work?

"Great idea! This app is awesome." Jesse

"Good app.. Seems real user friendly especially.. good things to come" Miguel

"Best app in the market." John

"This is one of the more professional apps on the market." Xenomorph

"Awesome app and recommend that everyone should download it..." Anonymous

"Very useful application!" Jonathan

"This app is definately fire... Me likey nice interface. smooth app" Larry

"Great concept! Works great!" Justin

What users say about BuddyMob

Why Android?

- As mobile application developers, we do not like to be stuck with proprietary and aging interfaces. Android is the first truly open and comprehensive platform for mobile devices.

- Android is supported by dozens of hardware manufacturers and scales to every device.

- It is free, Linux-based, open-source and cheaper to develop with.

- Third party development is possible and encouraged.

- Android Market brings us worldwide reach and audience.

Launch results- In less than 4 weeks, BuddyMob has been downloaded 17,000 times from the Android Market

- 15,000 members registered

- 4th most popular application in the Social category of the Android Market

- Rating of 4,2 on 5, from 1000+ users

- According to our figures, 2% of the active owners of a G1 phone have installed the application

The Android Launch

Mobile advertising efficiency can be dramatically improved when using the unique advantages of mobile phones : instant, personal and localized

Mobile users accept advertising if the message is relevant. Bring 10 people in a shop and 7 of them will purchase something… For large retail chains with hundred of shops around the country, location-based ads in mobile applications is key to developing their revenues.

BuddyMob is the ultimate tool to deliver these ads towards mobile end-users

Free to use, BuddyMob is ad-funded using a combination of location-based advertising and adverts served according to a user's profile, ensuring relevancy, higher click-through and therefore better revenue generation.

Business model

Product1st of December 2008: launch of the Private Beta application on Android Market (1.0.0)

20th of December 2008: following hundred of requests from beta testers, the 1.0.1 is released, supporting AIM instant messaging protocol

March 2009: Public Beta stage, with Facebook connectivity, a public Timeline and a new search engine to find new friends nearby your location

June 2009: iPhone version

MarketingDecember 2008: launch of the Private Beta on Android Market and in the UK to fine-tune the application

February 2009: launch of the Public Beta in the US and Europe

Spring 2009: launch in China, following the introduction of the first Android phone for the Chinese market

Roadmap