Budd Margolis

The TV Shopping Whisperer...

Some people started to call me the TV Shopping Whisperer after the famous dog trainer.  I started to watch the programmes and realised Cesar understood dogs like no other person.  If I can just aspire to understand this industry to a small degree what he can do, I would be able to provide my clients with real value for money skills!

The challenge is always how to create the most efficient system for the client?  How do you work with people who come from varied cultures and create harmony with new work methods and the latest technology? It is not simple or easy but I believe that by studying the culture and market, and respecting both, one can navigate and persevere.  I take great pride in my work and life long friendships with all those I work with.  I am truly honoured and blessed to have the privilege to work with so many fine people and their  successful TV shopping and news channels. 

IBM Pudong PPC 1999

The Science of Shopping

You have to make it safe, easy and fun!

Interactive retailing is a part of direct marketing, there are ways to create excitement that converts viewers or users to customers but building a system that also respects the customer, and enhances the brand as well as long term loyalty, is not magic or luck but hard work and experience. 

Technology enables but too often it is let down by poor implementation or adaptation.  Innovating with respect and udnerstanding means a better experience without negative impact.  Connecting to the customer and delivering leading standards of customer care means higher retention and spend.

William J. Schereck Jr Executive Vice President - International division of QVC Network Inc. from Dec. 93' - Feb 94'

William J. Schereck Jr  was President and Chief Executive Officer of TV Shopping Network Limited from August 1995 to February 1998. He served as President - International division of QVC Network Inc. from February 1994 to May 1995. He served as Executive Vice President - International division of QVC Network Inc. from December 1993 to February 1994. From 1990 to December 1993, Mr. Schereck served as Vice President, Cable Affiliates for Fox Broadcasting Company and from 1985 to 1990 he held a series of positions with WMSN, a television station in Madison, Wisconsin, most recently as General Manager.  "Very few people have a chance to participate from the inside of the startup of a new industry.  Budd was part of the team that launched QVC UK.  I was the supervising Executive for that startup and President, QVC International.  He then had the opportunity to observe in the startup I supervised in Mexico for QVC.  He then participated in the startup of TVSN in Australia when I was CEO.  Only a handfull of people in the world have that level of experience in starting TV shopping operations.  If there were a PhD in International Electronic Retailing, Budd would have earned one of the first."

Katie Williams, CEO, Williams Worldwide Television

Ms. Kathleen Williams  was  a  founding  member  of  the  industry’s  trade  association (Electronic Retailing Association), and a member of its Board of Directors.  She was also named “Entrepreneur of the Year” for the city of Los Angeles in 1991.WWT (Williams Worldwide Television) was ranked in the top five woman-owned businesses in Los Angeles County by the Los Angeles Business Journal for four consecutive years,and was chosen by Working Woman Magazine as one of the top women-owned companies nationwide for two consecutive years.

"Budd is an expert on TV home shopping everywhere. And I mean everywhere--whether India, Korea, UK, Italy, Germany, or Australia --name a shopping network and Budd's got the inside skinny!"

“Budd is an ecommerce global visionary. Sounds lofty, but it's true--he has been involved in TV shopping and ecomm from its early days in many markets--including the UK, Australia, Korea, France,and China. Very few have such international expertise--if you are trying to build a TV shopping or international ecommerce business, Budd can save you lots of money and considerable heartache.” January 4, 2009

Elissa Myers, Former President & CEO, Electronic Retailing Association

Elissa Myers is an innovative and creative executive, with more than 30 years of experience specializing in developing and growing associations.  A passionate advocate for effective, creative, and responsible leadership in associations, she can help you build consensus among volunteers and staff around your strategic direction ,  and  ensure that  your direction,  policies and procedures will be understood ,  consistent, and unambiguous.

“There is no shortage of genius in the field of electronic commerce, but among a community of extremely bright lights, Budd Margolis shines brightly. The scope and breadth and depth of his knowledge of what is going on in electronic retailing and direct response TV is breath-taking. He is a delight to work with -- warm, friendly, and gifted. His grasp of world commerce is profound. Budd is one of those rare individuals who really is, to use an Oliver Goldsmith turn of the phrase, a “Citizen of the World.”  Sitting back in quiet reflection, he has a solid grasp on the revolution in retail and technology, and provides solid, wise, and experienced advice.”

CURRENT:Working with the top News channel development and training company TIV, INC which has developed leading news channels around the world.  We develop plans, budgets, equipment specification, design studios and offices, create formats, train presenters, reporters, camera and editors and deliver frormats that win market share.

Presently advising a major India based retailer and advising multi-media/multi platform developments and new businesses in the sub continent and Africa.  Have specified the Product Information Management System (also known as DAM) with a team of IT engineers for a 7m SKU system which included studios and ingestion systems for photo, video and text based information and advised on TV Shopping initiatives.Recently developed planning for a Green Flash sales concept for a European centric Green (sustainable and ethical) flash sales eCommerce entity on the bailiwick of Jersey and based upon the success and metrics of Gilt.com, Haute Look, One Kings Lane and other ecomm companies.

I provide TV Shopping and eCommerce analysis for financial groups as well as advise companies on investments and mergers, liquidation, forensic accounting and expert testimony.

And I regularly review the industry and help shop channels with reviews and recommendation services as well as turn around strategies and performance improvement work. I have worked with 150+ presenters and over many producers as well as dozens of CEO's and company Directors, lectured MBA and University programmes, speeches for industry conferences and events, news interviews as an industry spokesperson and help doctoral candidates with industry expertise. 

Budd Margolis: Services

Here are just some of the services I can provide:

o Improve Sales Performanceo Review Existing Systems o Specify New Strategies & Tacticso Create New Plans and Turn Around Strategieso Interim Managemento Full Time Managemento Other Consulting Serviceso Large Network Of Seasoned Professionals to augment

services when required o Can work in any location

Please get in touch with us for more details at:  www.buddmargolis.com

Clients, start up's and channels:

 LGHS (Korea) & GSHS (Korea), Ideal World (UK), Shop! (UK), MTG: TV 3 & TV Shop, (Sweden), TeleAchat (France & Belgium), TVSN (Australia), Granada Media Group and Littlewood’s (UK), Williams Worldwide Television (US), QVC, UK, China Shopping Network, International Shopping Network (China), Harrods, Gtech (UK & Poland), Pinnault Printemps La Redoute & Canal + (France), CED (Israel), Media Partners Milan (Italy), Grupo RBS Porto Alegre (Brazil), Hijaz Trading (Dubai), Goldshield Pharmaceutical (UK), TV Club Moscow (Russia), TeleGaleria, LA (US), TWI-IMG Chiswick (UK), Dohan Media Group Istanbul (Turkey), Antennae 3, Athens (Greece), Metro Newspaper Group, Stockholm (SWE) & Redmatch (ISR), British Airways (UK), HomeShop18 New Delhi (India), The Future Group, Mumbai (India), NN24 Abuja (Nigeria), KRT/UBC Kiev (Ukraine), Pink Shopping, Belgrade (Serbia), Shop! (UK), Ideal World (UK), Eurosport Sky TV (UK & FRA), DigiGuide (UK), The Luxury Channel (UK) and various manufacturers, financial & investment groups and others.

Additional Quotes:Jon Briggs, Owner, Excellent Voice Company Ltdworked directly with Budd at QVC The Shopping Channel “Budd is a remarkable man - with a natural talent for marketing in particular with electronic media. His knowledge of the TV commerce business is second to none, his experience global and his ideas always innovative. If it's first out of the blocks, you can guarantee that Budd has had something to do with it.”September 16, 2008

  David Watson, Director at QVC The Shopping Channel

 “Budd is an amazingly knowledgeable and creative guy with a head for business! Rare combination - his knowledge of eCommerce and direct sales is second to none. I greatly respect his knowledge and depth of understanding in this field. Happy to have worked with him on several projects and in different capacities. All in all, one of the good guys!” February 19, 2010