bubble magazine spring 2013

Spring 2013Fashion

He’ll Knock Your Socks OffInterview with Emory’s own Fashion Entrepreneur

College Fashion on a Budget

How to Pinch Your Pennies and Still Look Fabulous

Palatable PastelsDressing for Spring in all the Right Hues

Want to join Bubble magazine and become part of fashion at Emory?Contact [email protected]

Fall 2011

Fashion

ABROAD IN STYLE

Two Emory Students’ Experiences

In Paris and Sydney

CATWALK TO CAMPUSStreetstyle Fashion Trend and the College StudentsWho Love It!

BRIGHTEN YOUR WARDROBE

With Silver and Sequins

Spring 2012

Fashion

STANDING APART FROM THE NOISEInterview with DJ Swiss About His Passion for Music

SPRING & SUMMER MAKEUP GUIDEClassy Spring Makeupto Kardashian Smokey Eyes

MY LITTLE FOURTEEN-YEARRELATIONSHIP How I got into the Fashion Industry

Fashion

Fall 2012

From European High Fashion to the Heart of the American South

Insight into the Life of a Current Emory Student/

Vogue Model

What Type of LBD Girl are You?Breaking the Usual Stereotype

and Using Your Wardrobe Wisely

Fall/Winter: Military,

Baroque, LeatherFind Out This

Season’s Latest Trends 02 BUBBLE Spring 2013

Fashion

03BUBBLE Spring 2013

Min Jung Jamie Kwak

Editor-in-Chief

April Yang

Feature EditorMichael Simon

Art Director

Jennifer Abovich,

Emily Bi, Jasmine Cohen,

Justina HoJason Lee

Photo Director

Lea Shim

Web EditorAshley Bernard

External Affairs Director

Connie Fan

Style Editor

Mary Nguyen

Copy Editor

Jamie Shulman

Internal Affairs Director

Stylists: Emily McCutcheon, Emily Bloom, Rachel Simoff

Makeup artsts: Sumer Azam, Jamie Shulman, Saneika Thomas

Hair stylist: Domonique Davis

Mary Ballou,

Madison Lampert

Emily Bloom, Charity Gates, Thomas Han, Hannah Harmatz,Bruce Zhen Zhang

Solah Hwang, Christian Purcell, Elizabeth Raboy, Shaina Rubenstein, Lauren Wiener

Loren Hollenkamp, Mary Nguyen, Rhea Nihal Singh,Michelle Song

Joy-Annette Atsegbua, David Choe, Jess Eniss, Isabella Fraschilla, Morgan Hannah Goldberg, Jordan Naftalis, Luna Vorster, Lily Weinberg, Orly Weizel Brooker, Haesol Won,

Nageen Merchant, Kelan Shu, Eden Slawin, Jianing Yu

It’s a bittersweet moment for me to be writing this issue’s editor’s note, as it will be my final one. Nearing the end of the Spring 2013 semester, I look back at the last four years I’ve spent at Emory and reminisce about the memories I’ve made here, both good and bad. I can’t help but muse about how big a portion Bubble is of my memories at Emory.

Having been a part of Bubble since its very beginning, it’s hard to believe how far we’ve come; the increased number of students and faculty involved and dedicated in bringing this magazine out every semester; the new relationships formed through this group effort; and the discovery of newfound talent and passion for each individual.

It seems like only a semester ago that I myself started out as a writer and then as a feature editor for this magazine (then called 1836 Fashion and Lifestyle Magazine). Since then, Bubble has thrived into a publication that is officially recognized by the Emory College as the sole fashion magazine created by Emory students. Starting out by printing entirely on advertisement funds, the members of Bubble have worked hard to procure a charter with the Emory Media Council, to create our own fashion website to reach out to more people, and even to meet our readers and contributors face-to-face through on-campus workshops and activities. Taking part in all of this has been a great privilege of mine and I take pride in the achievements that we as a team have been able to make.

I would like to take this opportunity to thank those who I’ve worked with throughout this journey, in particular my fellow founding members, Michael and Connie, for sticking out with me this long. To all of our editors—I’ve learned so much from each and every one of you—true-life lessons that I couldn’t have learned elsewhere. You have given me new insight on fashion, Emory, and even myself. Thank you for being there with me through thick and thin to make this happen! To all the writers, photographers, stylists, layout staff, IA staff, EA staff, and copy staff—none of this could have happened without you! Undoubtedly, Bubble will continue to thrive and influence the Emory community and I look forward to taking a back seat and watching it expand to become inseparable with the Emory community.

Having said that, I’m more than happy to be publishing this Spring 2013 issue alongside such hardworking staff members, featuring exciting and stylish trends on-campus and other parts of the world through the perspective of the students at Emory. For this issue, we worked on incorporating more men’s fashion into our photo shoots and articles and further explored the achievements made by fellow students—from fashion blogging, working hands on in the fashion industry, and even starting their own fashion-related franchise. Not only that, we were also fortunate enough to do a collaboration project with a fellow Emory publication—the Spoke magazine—to coordinate a fashion shoot full of humor.

To our readers, I hope you find our work enticing! As we end this school year with this issue, I hope everyone remembers that every ending is just a new beginning. Enjoy!

Yours,

Min Jung Jamie Kwak

Editor-in-Chief

Edito

r’s N

ote

04 BUBBLE Spring 2013

Student Spotlight: Elizabeth Pruett

Spring Essentials for the Opposite Sex

Spring Blues / Young, Wild & Free

Emory Trends: A Fusion of Style

College Fashion on a Budget

Bubble’s Collaboration with Spoke

Stepping into the Industry

Globetrotters

The Latest from London

Cape Town Impressions

Palatable Pastels

He’ll Knock Your Socks Off

How to Pack Like Mary Poppins

Campus Capture

Senior Dedication

6

8

10

16

18

19

22

24

32

34

36

44

47

48

50

Table of Contents

32

36

24


One of the very best parts of Emory is that our campus is a treasure trove of hidden talent. We were lucky to have the chance to sit down with one such gem, senior Elizabeth Pruett, who launched her own fashion blog in 2005. EB Rue (www.ebrue.blogspot.com) began as a means for Pruett to express her personal style and share her favorite fashion trends due to her middle school’s strict dress code. Since then, she has updated her blog weekly and has written a total of over 2,000 posts about clothing and accessories, important issues, and people who inspire her. Past post topics have included students spotted on campus, celebrities, sidewalk graffiti, designer runway shows, eating disorders, and Pinterest items. The wide range of topics speaks to not only Pruett’s good taste, but also her awareness of issues currently affecting the fashion industry and the consumer population. “It’s a creative outlet for me and I hope it impacts and helps others!” Pruett says.

Bubble: Clearly fashion and/or design are things that you’re passionate about. What first piqued your interest in fashion or the fashion industry? Why is fashion important to you? Or why do you think fashion is an important aspect of culture and society? Do you think fashion is neglected or underappreciated?

EB: Fashion has always been a part of my life. My mother is incredibly stylish, so I grew up surrounded by clothes, perfume, and magazines. Fashion was never separate from my daily life—it’s a part of it and a part of me. Going to a school where I was not able to wear what I wanted urged me to find an outlet where I could do so (or at least write about it and the items I coveted). Also, blogs had just been created at that time (which makes me feel old!), so I used the Internet as a means of expression. I believe

that fashion is important to the world—not only to myself—because it is a way

for people to voice themselves and show their creativity. It is a way to cultivate an identity and explore one’s boundaries. Fashion has always shaped society and culture around the globe (think of Marie Antoinette and how she influenced European style and politics, or how markings and headwear

elizabeth pruett (‘13)

in the Yoruba culture symbolize different economic and social classes). It is ingrained in culture.

Bubble: Do you wish to pursue your blog project professionally in the future or is it more of a hobby? Did you ever predict or intend for EB Rue to become so successful and influential? How has your blog changed you, or what opportunities has the site presented?

EB: I’m a senior, so my future is a bit up in the air as we speak! I would love to continue EB Rue and work in an industry that has social media and fashion ties, but even if I do not have the opportunity to professionally work in such a space, I will definitely keep up EB Rue—it’s been a part of me now for so long that I can’t imagine my life without it! And it has opened so many doors for me; it’s crazy to think that my judgment and this site that I started when


I was barely a teenager has gotten me so far and is so well known. I am truly humbled by it…I did not expect such greatness from it (such as being invited to New York Fashion Week and collaborating with the t-shirt company E.Vil on their Spring and Fall 2008 lines that were worn by Madonna and Jessica Alba), but it makes

me work even harder on it and for it, because people count on me and I do not want to let my readers down. I also absolutely love what I am doing and want to bring EB Rue to bigger and better heights!

Bubble: What are your thoughts on the fashion scene exhibited on Emory campus? Are you ever surprised by current trends or diversity in tastes?

EB: I think that people at Emory have a great approach to fashion—for day, it’s laidback and reminiscent of New York street style with big boots, leggings, fun t-shirts, and slouchy bags. The day is more casual, but everyone dresses up at night—the girls love crop tops and high heels, while the guys don their button downs—and everyone looks stylish. Most people I have met

appreciate fashion and like discussing the latest trends.

Bubble: How would you describe your personal style or sense of fashion?

EB: My sister likes to describe my style as “classic,” which sounds a tad boring, but it really means old school preppy. I love my J.Crew cable knit sweaters, Barbour jacket, and riding boots for Fall and Winter, and my nautical stripes or sundresses with eclectic jewelry I find while traveling for the warmer months. I do not always wear the latest trends, but I can tell what is in style and what looks good on others, although I personally tend to stick to more of a uniform. When I go out, though, that’s when I get a bit wild and wear leather dresses, sequin crop tops, and 6-inch heels. But don’t worry, for nicer events I have a surplus of classy dresses that I love to pair with statement jewelry and heels.

Bubble: How have your own personal styles or tastes changed over the years, or since you’ve been at Emory? Do you feel a person’s environment affects his/her individual style?

EB: I don’t think my personal style has changed very much since coming to Emory. I’ve always been pretty preppy and have liked my “classic” clothing, but I now have the confidence to mix it up with high-waisted pants and crazy shirts, and I definitely think my environment has influenced that. I think that an individual’s environment affects his/her style to an extent, but it also helps people find their true self, since it pushes limits and challenges tastes. This environment has made me realize that I feel more like myself in preppier pieces, but I’m now willing to take fashion risks and try new looks.

Bubble: What advice would you give to someone who is interested in entering the fashion industry?

EB: Stick to your guts; work hard; have an edge; and have fun.

■ April Yang

ebrue.blogspot.com

“people count on me and I do not want to let my readers down.”


SPRING ESSENTIALS FOR THE OPPOSITE SEX

At the end of each season, instead of embracing the current weather, all we look forward to is the coming of the next season. In the summer we long for the coming of the fall with all its layering and scarves, and just when fall arrives, we anticipate the winter with its boots and furs. It seems as though that time has come again. Although the sun has been teasing us with its random days of warmth and pleasure—only to hide behind stinging winds and cold rain—warmer days are ahead of us! With that said, it is time to pack up the parkas and whip out this spring’s essentials!

There are many ways to dress up or dress down an outfit, but every decent one needs a strong base. Any man dressing for this season will find these items serving as the foundation of their spring wardrobes:

A perfectly good outfit can be ruined without the appropriate footwear. This season, it may behoove you to choose the ever-versatile suede bucks.

An equally good alternative is the classic loafer. These might be a little more versatile than the suede bucks in that they can be dressed up or dressed down.

For bottoms, the classic chinos go very well with these shoes. H&M Slim-Fit chinos are a great choice. Or, for those with deeper pockets, you can try Gant Rugger’s Summer Chinos.

Whether it is a faded, washed-out button up or a pastel oxford, you can finish off this outfit with a bold colored shirt. Spring is the best time to be daring; everyone wants to see some color and life after a long and dark winter.

These are what one might call essentials for this season, however, there are endless alterna-tives and options whether that is replacing the chinos for some 7-inch shorts or wearing boat shoes or loafers instead of the bucks—it is truly up to you. At the end of the day and at the end of every season, you have to wear what you like, what you feel comfortable in, and what fits you. That is the true essential. ■ David Choe


Sp

rin

g B

lu

es day


Makeup artists: jamie shulman ANd saneika thomashair stylist: domonique Davis

models: camille rogers and huyen nguyenphotographers: thomas han, Jason Lee,

bruce zhang

night

Tip: Create more drama by adding darker shadows on the crease and brighter highlights in the corner of the eyes

Maybelline Eye

Tattoo; Cover-

Girl Lash Blast;

MAC gel eye-

liner in black-

track; Lancome

Ombre Palette;

Dior Lipgloss

A “Cake-Free” Face1. Cleanseandmoisturizeface

thoroughly.2. Foundationprimeriskeyto

aflawlessface.3. Foroilyskin,gofora

powderedorcream-to-powderfoundation.Fordryskin,optforaliquidfoundation.

4. Applythefoundationwithastipplingbrush.

5. Highlightbyapplyingaconcealer2-3shadeslighterthannaturalcomplexiontoT-zoneareas.

6. Setcreamorliquidfoundationwithasettingpowder.

7. Applyblushandcontourwithamattebronzer.

8. Finishwithafinishingspray.


day

Tip: To secure an updo, always use plenty of hair pins and slick down the hair with a generous amount of mousse.

Too Faced Shadow Insurance,

LA Colors EP25 Fabulous series,

Covergirl Queen Collection Q105

Champagne, Maybelline EyeStudio

Blackest Black, Maybelline

The Falsies Volume Express, BH

Cosmetics 10 Color Professional

Blush Palette, Rimmel London 022

Sun Bronze, NYX LSS591A Blush

Lipstick & NYX Mega Shine Lip LG110

Cosmo Lip gloss

PerfectEyelinerApplicationLineeyeswithapencillinerbymakingshortstrokesandcon-nectingthem.Followupbytrac-ingthelinewithaliquidliner.


night

Too Faced Shadow Insurance, NYX Jumbo Eye Pencil in Milk, Bh Cosmetics 120 Color Palette 2nd Edition, Maybelline EyeStudio Blackest Black, Maybelline The Falsies Volume Express, Revlon False Eyelashes, BH Cosmetics 10 Color Professional Blush Palette, Rimmel London 022 Sun Bronze, NYX Extreme Lip Crème xlc09 Strawberry Jam

Tip: To create a long-lasting curl,

use a curling iron, spray some

hairspray on your FIngertips, and run

them down the curl. After all the

curls are fInished, run your fiFIngers

only through the top half of the

curls to make the curls look more

uniformed. Then use a brush to evenly

distribute them.

Flawless Eyes1. Primetheeyelids.2. Fillintheeyebrowsusinga

browpowderorabrowneyeshadow.

3. Intensifybrighteyemakeupbyapplyingawhiteorblackbasetothebaseoftheeyelids.

4. Applythecreasecolorbygraduallybuildingonthecolor.Gentlyblend.

5. Applythehighlightcolorunderneaththebrowandnearthetearducts.

6. Linetheeyes.7. Applygenerouscoatsof

mascaraandfalsies,ifdesired.


Young, Wild, & Free

Maybelline Eye

Tattoo;

Sephora eye

shadow

palette; Chanel

Lipgloss

Hair products: John Frieda Collection Frizz-Ease Hair Serum, $8.99; Big Sexy Hair Volumizing Hair-spray, $15; Herbal Essences Set Me Up Mousse, $4


Too Faced Shadow Insurance, NYX

Jumbo Eye Pencil in Milk, Bh Cosmetics

120 Color Palette 2nd Edition,

Maybelline EyeStudio Blackest

Black, Maybelline The Falsies Volume

Express, BH Cosmetics 10 Color

Professional Blush Palette, Rimmel

London 022 Sun Bronze, NYX LSS591A

Blush Lipstick, NYX Mega Shine Lip LG110

Cosmo Lip Gloss

Luscious Lips1. Moisturizewithabalm.2. Linethelipstopreventthe

lipstickfromrunning.3. Applydesiredlipstick.4. Createfullerlookinglipsby

applyingalightershadeoflipglosstothecenterofthelips.


It’s not uncommon to hear Emory referred to as a distinc-tively Northern school that just happens to be located in the Southern half of the United States. In turn, it is equally as common to consider Emory as a product of particularly North-ern fashion trends. Think black leggings and combat boots in the cold weather, slinky soft tees,

and jean shorts in the summer-time. Yep, you’ve seen it. The look has filtered throughout Emory’s campus, serving as a continuous reminder that many of the stu-dents here are from up North and have brought with them a wave of the current Northeastern taste in clothing. But while this style

does represent a large part of the fashion worn by the student body, there is more to Emory fashion than oversized sweaters and Ray-Bans. If you look around, you might just notice some mark-edly West Coast outfits and even, if you’re lucky, a token Southern-girl ensemble that looks to be straight out of the University of Georgia. Fashion at Emory mir-

rors on a smaller scale the differ-ent styles that originate from a different part of the US. Emory’s campus is extremely diverse, bringing together people from all across the country; the stu-dents here bring with them their own distinct styles, and these are often a byproduct of where they

each are from. So while at first glance, this campus may appear as somewhat of a homogenous bubble in terms of the way stu-dents dress, it is actually a place of fashion diversity, a fusion of different American styles.

While the Northeastern look is not the only style of dress that Emory students choose to flaunt,

it most definitely is a popular choice. Seen often, it is easily definable and especially visible around Cox Hall at lunchtime. The trends are, of course, adjusted to match the warmer weather, so not all of the key pieces in the Northeastern wardrobe are fea-tured amid Emory fashion. Dur-

EMORY TRENDS:

A FUSION of StyleEMORY TRENDS:

A FUSION of Style


ing the day, the “Northeastern” constitutes dark, extremely fitted skinny jeans or leggings, a com-bat or biker boot, and a looser top, think either a slightly baggy knit or a thin graphic long-sleeve. Add sunglasses, a shoulder bag or a slouchy backpack, and some black Kohl and you’re ready to strut through Asbury Circle on your way to class. Running late and don’t have time to put the complete look together? The fallback is Lululemon workout gear and a soft, faded zip-up. For evening activities, opt for darker pieces and sky-high heels. These Northern city staples have made their way down to Emory, creat-ing for the school a character that reflects where many students are from and contributing to the popular notion that Emory fashion is in fact synonymous with the styles seen at Northern universities.

“When I first came to Emory, I was expecting to see people dressed in a more Southern style,” said Tess Rosenbloom, a freshman from Pittsburgh. “I was expecting a bright, preppy look, like J.Crew dresses and cowboy boots. But when I got here, I realized that what Emory students wear is similar to the way people dress in Pittsburgh and in most Northern cities in general. Emory is like a Northern fashion bubble in the middle of the South.”

Although the Northeastern look is definitely considered the most prevalent across Emory’s campus, it certainly is not the only look displayed here. Another popular

style that reflects the growing constituency of Emory students from the area is the West Coast look. It can be pulled off in vari-ous degrees of intensity, and it is not usually seen at its fullest ef-fect. While not as easily definable as the Northeastern look, it is a style that includes some trade-mark pieces common among the Emory student body. It goes into somewhat of a hibernation dur-ing the colder months as a result of its origins—the look is still adjusting to the semblance of winter in Atlanta—but reappears in full force right around Spring Break. Think bright colors, from neon pinks to beachy yellows, and bold patterns. A typical West Coast look might include fun sneakers, faded skinny jeans, and a striped top, completed with sunglasses and bold jewelry. It is all about casual effortlessness, fun colors, and a lighthearted vibe that reflects the attitude along the West Coast. It’s a style that, especially in the summer, finds many overlaps with the Northeastern look, and the two become somewhat fused at Em-ory. However, when seen in full, the West Coast look is definitely distinguishable and is growing in esteem and recognition.

“You can really tell how more and more people from the West Coast are coming to Emory,” explained Melissa Fenchel, a freshman from LA. “Mainly because a lot of the typical styles from there have made their way to our campus.”

And finally, although Emory may not be considered a quintes-

sential Southern school, there are still a select few who can and do pull off the token Southern girl look. As it requires a certain amount of time and energy, it isn’t usually seen on a day-to-day basis. However, it reaches a prime on warm Spring afternoons. Think flowing dresses in bright florals or straight shifts in shades of pastel, and cowboy boots or strappy wedges. It epitomizes preppiness and achieves a cer-tain grace and softness that the other styles commonly seen at Emory don’t. Although the look may be a rarity here, look closely enough and you might just find the token southern girl herself walking across the quad.

These three key styles—North-eastern, West Coast, and South-ern—represent many of the trends worn by Emory students and reflect the diversity of the student body; Emory is home to people from all over the country. And while these styles certainly account for a large part of the fashion scene here, they don’t en-capsulate the international styles that are visible across this cam-pus, brought here from around the globe. Emory is a fusion of styles, and ultimately, students here wear what they want. This freedom makes for a unique fashion atmosphere, a hub of taste that symbolizes Emory as a whole.

■ Orly Weizel Brooker


Every Saturday beginning at 2 o’clock in the afternoon, a small crowd forms in Woodruff Circle every half hour. Students keep an eye down the road in anticipation. Soon they see what they’ve been waiting for: the Cliff Shuttle to Lenox Square Mall. As the shuttle pulls to a stop near the crowd, students prepare to secure a seat in what will soon become a ‘standing room only’ bus. This is what it was like both times I braved the Cliff Shuttle to Lenox Mall, and I completely understand. What better is there to do after a week filled with deadlines, meetings, and exams than to indulge in retail therapy?

Right?

Right—but how do we pay for it? Flip through the pages of your favorite fashion magazine, and chances are that the outfit on one model exceeds your monthly income. That is, unless $1,800 jackets are a commonality in your life.

If that is the case, this article may not apply to you.

Fashion is not cheap. If you’re looking for quality, be ready to dish out the dough. As if that weren’t enough, quality is usually best indicated by brand name. Combining a well-recognized brand with good quality clothing or accessories can start to add up fast!

Being a student involves many expenses—planned and unplanned. After billed costs like tuition, housing, fees, and meal plans, there are out-of-pocket costs, which include travel expenses, books, and personal costs. According to the Office of Financial Aid, an Emory student should expect to spend approximately $56,368 on

billed costs and $3,540 on out-of-pocket costs. The personal subcategory of out-of-pocket costs is supposed to cost students about $1,440. That is $1,440 for “items such as laundry, telephone, grooming, and entertainment.” Though not explicitly stated, shopping for clothes would probably fit into this category—so is $1,440 enough to handle all the aforementioned areas and clothing? Is it too much? Is it unrealistic on a college student’s budget?

Whether $1,400 or a fraction of that is enough to support your shopping habit really is not my or anybody else’s business, but if you’re looking for some tips on how to get the most for your money, take some advice from your fellow classmates.

“Stalk your stores online,” advises college senior Melissa Justo. “I’ve realized that checking up on clothes regularly—kind of like online window shopping—helped me learn what an item should cost. Once you’re aware how much a silk top or a pair of denim shorts costs, you’re less likely to overspend.”

College sophomore Shemlah Naphish suggests, “Always go[ing] through the sales first! Whenever I shop online or in the store, I always hit the sales rack first.”

Justo, Kevin Satterfield, and Malcolm Jones, both sophomores in the College, also recommend heading to your favorite stores at the end of the season. If this is the path you choose to take, Jones also offered some practical advice: “Don’t gain weight!”

“I think the outlets can be a great place to find items,” says college junior Catie Morette. “I always try to go at times like Black Friday, Labor Day, [or] Easter

when you can pick up…suits and everyday staples.” Morette’s advice is great, especially for students gearing up for their ‘real world’ jobs or in anticipation for interview season. Good quality suits, which cost even more because they often need to be tailored after purchase, are only expensive when you shop without knowing your market. You definitely will not be looking like a Tom Ford model in a suit that cost you $20, but you can get pretty close without breaking the bank.

So there you have it! There is a method—albeit strategic and well thought out—to this madness, but what else would you expect from an Emory student?

Fashion is fun, but going broke definitely is not!

Give yourself a break though. While it is important to spend wisely, sometimes your self-control wavers and you just have to have that ______(fill in the blank). My best advice would be to prepare for these moments. Know what you are willing to splurge on and stick to it. If you’re like Naphish, then shoes are your thing, or if you’re a man after my own heart, like Satterfield, you are willing to splurge on ties and bow ties.

At the end of the day, what is most important is that you make reasonable decisions and are happy in the long run—emphasis on the long run.

And for all those items with really, really big price tags, that’s why we have birthdays, Christmas, Hanukkah, anniversaries, and holidays like Valentine’s Day and people who love us and know that it is far better to give than to receive!

Happy shopping!

■ Joy-Annette Atsegbua

College Fashion on BudgetCollege Fashion on Budget


What happens when

teams up with

to do a fashion shoot?

Fashion


Stepping into the

Industry

“Fashion has been one of my greatest interests—I would welcome any opportunity in the industry.”

At the beginning of 2012, I had just been through half of my yearlong leave of absence from Emory. I was just about to look for something new after an intense four-month internship at a communications company in Korea when, one day, my friend

called and asked me to help her interview a foreign entrepreneur for her research. Because I am a journalism major, she knew I would be more comfortable talking to new people than she was. I was pretty reluctant to spare the time until I heard that the business he ran was a shoe shop. A SHOE SHOP! Now there was more than enough reason to

help her out.

The shop was located in Cheongdam, famous for its affluent neighborhood and for being one of the cornerstones of Korea’s fashion industry. The moment I walked into the shop,

I realized it was different from what I had imagined. No sexy stilettos, smart booties, not even a modest pair of flats! Instead, perfectly shined men’s shoes sat on the shelves like the gentlemen for which they were meant for. Back then, I had no knowledge of men’s shoes but I could tell they were different from my dad’s old dress shoes from the

supermarket—they were pretty handsome.

After the interview, Reto Zimmerman, the owner of the shop, asked us if we could think of anyone who would be interested in working for the shop. I knew exactly who I wanted to recommend. Me! I went back home and sent him an email about my interest along with my resume. After a short interview the next day, I got the job.

Fashion has been one of my greatest interests—I would welcome any opportunity in the industry. Not only did the men’s shoes look inviting but I also wanted to experience what it was like to work in fashion retail. I had a feeling that Zimmerman&Kim, the shop, would have something special that large fashion conglomerates could not offer.

On the days I worked, the first thing I did was get the shop ready to greet the customers—from


Working at Zimmerman&Kim opened my eyes to how a fashion retail shop is run in terms of marketing, managing inventory, sales, finance and well beyond what I could summarize here. What’s more, I could easily expand the insight to future places I may be, whether it is a global fashion house or a magazine. Extreme attention to

detail, critical and keen thinking, and dedication to your work are key values necessary to any workplace. Sometimes my overflowing energy and curiosity puts me in the most random places in the world, but hey, life is an adventure. Go explore!

■ Haesol Won

vacuuming to aligning the shoes in unison in the perfect angle. After that I usually worked on projects that incorporated the skills I learned from school and prior work experience. Projects were versatile: writing newsletters for the customers, making presentations to introduce shoe care products to expand the business, selecting garments for special edition shoe bags, and shopping for anniversary parties and more.

Sales was a big part of the job as well. The nature of the products Zimmerman&Kim carried—high-end handmade shoes from prestigious European workshops like St. Crispin’s and Vass—did not lure every single pedestrian on the street, rather a small number of them (usually those who could afford the shoes) with a passion for good shoes. I had to be prepared to guide the customers to find their perfect pair and make the process pleasurable. I have to admit that there were cases where customers knew much more than I did. But they knew that I was only a rookie and kindly gave me tips about the shoes.

One special skill I learned at Zimmerman&Kim probably singles me out from other young women—shoe shining! The shop offered shoe-shining services, and sometimes I helped Mr. Zimmerman with the job. Although I could never get anywhere near his work (the shoe mirrored your face), I learned a lot about shoe care for men and women alike.


Glo

bet

rott

ers


Styl

ists

: Em

ily B

loom

, Con

nie

Fan,

Em

ily M

cCut

cheo

n, R

ache

l Sim

off

Mak

eup

Art

ist:

Sum

er A

zam

M

odel

s: C

ourt

ney

Mill

er, J

enni

fer R

o, D

omin

ique

Bar

field

, Yvo

nne

Eseo

nu

Phot

ogra

pher

s: E

mily

Blo

om, H

anna

h H

arm

atz,

Cha

rity

Gat

es, J

ason

Lee

Bri

tish

, In

dia

n &

A

fric

an-i

nsp

ired

Lo

oks

On Courtney: Tank, H&M, $40; pants, Joe Jeans, $158; shoes;

necklace, T.J. Maxx, $32; watch, own

On Jennifer: Tank, American Ap-parel, $20; shirt, Vintage, $30; skirt,

Lizard Thicket, $35; shoes, Forever21, $30; necklace,

Ten Thousand Villages, $29; bangles, Ten Thousand

Villages, $6 eachOn Dominique: Blazer, Lache,

$198; shirt, Lache, $128; vest, own; pants, Dickies, $30; shoes, Dockers, $80

On Yvonne: Dress, Suakoko Betty, $149; shoes, Jessica Simpson, $98


BRITISH INSPIREDOn Courtney: Jacket, H&M, $40;

tank, Express, $20; scarf, Paris boutique shop; shorts, 20K...

Second Edition..., $100; belt, Urban Outfitters, $20; shoes, BP, $42;

hat, Angela Kang, $30On Yvonne: Jacket, Zara, $150;

dress, Love Notes, $38; belt, J. Crew, $50; shoes, TopShop, $60;

hat, Angela Kang, $42; earrings, own


INDIAN INSPIREDOn Jennifer: Dress, H&M, $40;

shawl, Ten Thousand Villages, $59; shoes, Bakers, $48; necklace,

Ten Thousand Villages, $39


AFRICAN INSPIREDOn Dominique Coat,

Legendary Goods, $40; shirt, Pronto-Uomo, $60; tie, H&M, $10;

pants, J. Crew, $60; shoes, Dockers, $80 n

On Jennifer: Dress, Suakoko Betty, $119; sandals, Vince Camuto, $70; bangle, Ten Thousand Villages, $24



The Latest from London

From the ancient buildings and exciting courses to the delicious local cuisine and the alluring accents, studying abroad in London has been such an amazing experience for me. Everything around me has been so fascinating, but one thing trumps all: the fashion. It’s constantly got me thinking “London, baby!”


from Londonstyles in the U.S. where people focus more on being casual and comfortable, London students focus more on the combination of colors, the quality of the material, and the overall presentation of the entire ensemble. I would be lying if I said that I don’t miss those sunny Atlanta days where I could just open my eyes and put on anything that looked comfortable, but this urge to follow the fashion trend in the classrooms and on the streets of London is really becoming a positive motivation for me to wake up every morning and challenge myself.

As I mentioned before, all of the Londoners have a very distinctive style that set them apart from the tourists—the administrative women with their amazing high heels and tight skirts, the British gentlemen with their poshed up suits and meticulous ties, and the artistic students with their colorful hair and whimsical outfits. This description is pretty accurate, except that a lot of them still keep to their own unique styles as well. In London, you can choose to fit in, or you can choose to just go wild, and the only thing that matters is your confidence. People would admire your creativity and fashion sense to stand out from the crowd instead of getting a lot of uncomfortable extra attention from the crowd. There seems to be no such thing as “over-dressed” in London because it always makes sense to look nice.

Of course, this doesn’t mean that people in London are more

Coming from Emory, an American university, I have become accustomed to the relaxed and casual style of the classrooms and the campus in general. However, this is something you rarely see in London universities. As most universities are located in the center of the city, I often found myself surrounded by people who are dressed to the nines, showcasing their unique London style. On my way to school each day, I pass the center of the city. Quite honestly, it felt quite weird to be the only one wearing sweatpants and a hoodie on a daily basis. It was fun for me to just observe how people dressed in London, but I soon saw the effect it had on me, as I eventually tried to mimic their style.

People here really need to learn how to stay warm because the weather in London stays like winter for nearly half a year. But this also gives them a chance to be more creative about their outfits with different accessories and accents like hats, boots, and scarves. Surprisingly, you don’t really see a lot of down coats or heavy ski jackets that people always wear in America; instead, the streets are full of people with well-designed and high quality coats or suits. This is why I ditched all my heavy jackets, put on leather boots, and started wearing tailored coats as well.

In the classrooms, it’s always pleasant to observe how the students dress because they truly represent the growing fashion trends in London and all around the world. Different from the

superficial because they care so much about how they look. It’s quite the contrary; I think the way they dress is part of their identity and part of the society’s culture here. As one of the fashion centers of the world, London offers what people from all over the world would expect here, and its style lies not only in the luxury stores with all the big brand names, but also in its citizens all over the city. London’s fashion style has truly enriched my study abroad experience in England. From now on, whenever I reminisce about my time in London, I know that I will always remember the fashion experience as a crucial part of my experience—something I can bring back with me to Emory.

■ Joyce Ren

Cape Town ImpresSIons

The students at the University of Cape Town dress to impress. Most South African high schools re-quire students to wear uniforms, so once they get to university, they take the opportunity to express their individuality through their outfits. They wear a lot of accessories, including headbands, scarves, bracelets, and hats. Many of the stores are British and Australian but African inspired pieces are also prevalent and the accessories often feature African patterns. Some trends I’ve noticed are long skirts, vests, colored pants, and patterned leggings. The students mix and match patterns and love to layer

their pieces. Every day I notice an interesting new combination!

Luna Vorster, Biology and Dance double major One of the most popular styles I’ve seen around

campus is maxi skirts; they’re all over the place!

They’re such an easy item that fits into the casual

yet chic vibe that permeates the UCT campus.

A lot of the study abroad students have bought

into the maxi skirt craze. There are a ton of great

markets in the city for shopping, and I’ve definitely

picked up a couple maxi skirts since arriving in

Cape Town. A plain black skirt makes such a great

staple piece, and it’s also fun to play with different

patterns and colors on the skirts as well!

Jess Ennis, International Studies

major and Theater minor


When UCT students return to campus after Easter

break, they come fully prepared for the colder

weather. The Fall season just started, and the

boots have already been broken out. Bundled up

in their scarves and wool jackets, the students

confront the twenty-degree weather, which, by

the way, is in centigrade. Converted into Fahren-

heit, that’s slightly less than seventy degrees—a

temperature that would give anyone who is used

to beach-going weather the chills. While Cape

Town natives struggle with the drop in tempera-

ture, they are indomitable when it comes to the

rainy season, which has also struck. Unflinching,

the students walk around campus without rain

boots or rain jackets. After all, why would they

want to conceal their fashionable winter apparel?

Isabella Fraschilla, Biology

major and Environmental Studies

minor

To Shoe or Not to Shoe? That is the Question. Back in the good-ol’ USA we are exceedingly familiar with the warning, “No shoes, No shirt, No service.” It’s posted in virtually every establish-ment that sells or prepares food, and with good reason. This rule, surprisingly, does not apply in Cape Town. Students at UCT are frequently seen strolling from class to class wearing a fairly typical outfit, minus the footwear. The same can be said of visitors to local grocery stores, where the pres-ence of bare feet seems to be a non-issue in the eyes of employees and patrons. I asked a friend of mine in the wakeboarding club what the deal was with the lack of footwear in the grocery store. He simply replied, “Why would you need shoes if you’re just going to pick up a few apples?” While he does have a point—comfort, especially for a quick grocery run, is key—I find the lack of shoes in establishments that serve food to be unsanitary and mildly discomforting. This can be attributed to two things:

1) You can take the girl out of America, but you can’t take America (and its fear of Britney-style barefoot escapades) out of the girl. 2) I’m a shoe lover through thick soles and thin. So while I’ve made some attempts at fashion assimilation here in Cape Town (I totally rocked a hair wrap for 6 weeks), I’ll continue to don my Sperrys, my Jacks, and even my Chacos during the remainder of my time down here.

Jordan Naftalis, History major and Environmental Studies minor


palatable pastels

Stylists: Emily Bloom, Connie Fan, Emily McCutcheon, Rachel Simoff Makeup artists: Sumer Azam, Saneika ThomasHair stylist: domonique DavisModels: Emma Whitaker and Hattie YuPhotographers: Emily Bloom, Hannah Harmatz, Charity Gates, Jason Lee


palatable pastels

On Emma: Blazer, Final Touch, $40;

dress, Lush, $50; shoes, Cathy Jean, $80,

necklace, American Threads, $23


On Hattie: Dress, Mustard Seed, $43; Shoes, Candie’s, $69.99


On Emma: Shirt, skirt, Ce-fian, $30; bralette; shoes, Cathy Jean, $80; ring, American Threads, $15


On Hattie: Dress, Lush,$60; Shoes, Candie’s,

$69.99; bag, $17; necklace, American

Threads, $233


On Emma: Dress as shirt, AudOrey, $43; skirt,

Necessary Clothing, $28; shoes, Cathy Jean,

$80;hat, Angela Kang, $28


On Hattie: Dress, ya los angeles, $50; Shoes, Candie’s, $69.99; crown, American Threads, $20; necklace, American Threads, $19


He works in a room filled with socks--piles and piles of two-toned socks, embroidered with various numbers and letters, cover nearly every surface of the high-ceilinged living room. Blues with yellow or black stripes are strewn on a worn, chocolate brown leather couch, while on a glass coffee table rest white socks striped with color—pink, red, green, yellow—untidily sorted by the color of their stripes. The black socks occupy much of the scratched hardwood floor, and the reds, in all their glory, perch on a suede beanbag chair in the corner. Each group of socks represents a customer order, ready to be packaged and shipped to their new owners.

Meanwhile, the keeper of the socks strides back and forth in his sock room, with a gait too relaxed to be described as pacing. With a Bluetooth headset glued to his right ear, he assures a customer that his order will be delivered on time, and makes a “blah, blah, blah” gesture with his hand, which

indicates that, at 4:30 p.m., this is his sixth customer service call of the day.

Dressed in a grey crew-neck sweatshirt with a dancing cartoon teddy bear and text that reads “The Bernie,” one wouldn’t guess that this 20-year-old is a successful entrepreneur who makes enough money to pay for

his own tuition at a private university. His faded black sweatpants sit far below his waist, revealing a few inches of plaid boxers, and at 6 feet 4 inches, his past basketball career is apparent. Though his outfit wouldn’t suggest that he is anything but an ordinary college student, among his socks he certainly is one of a kind.

Josh Wintermantel, referred to by his friends exclusively as “Bernie,” is the founder and CEO of Custom Elite Socks, an online company that “offers the ability to customize over 60 color combinations of elite socks with numbers, initials and logos.” With a business model that originally included dyeing Nike Elite Basketball Socks different colors to offer color combinations that Nike did not, Bernie watched his business evolve into something much different than any other of its kind.

“I’m obviously a monopoly on the Internet, think about it,

your socks offhe’ll knock

JOSH WINTERMANTELceo of custom elite socks


embroidery, no one embroiders socks, this is, like, a weird thing, this is not normal,” Bernie says of his flourishing business.

The business began in February 2011, when Bernie was playing varsity basketball for Dublin Coffman, his high school in Dublin, Ohio. He and his teammate, Jared Leet, realized someone was making a lot of money on eBay selling orange Nike Elite Socks, a color Nike didn’t produce at the time, but was in demand to match team colors.

“So I called my friend and I said ‘Jared, listen, basically if you can figure out how to dye these socks, I can sell them and we’ll make a lot of money. Like, this is a gold mine,’ that’s what I told him,” Bernie explains.

Jared quickly mastered the art of Rit Dye, and Bernie undercut the other seller on eBay in order to make sales. Just for fun, he created the website customelitesocks.com, but didn’t really expect anyone to even find the website. It was not until the end of March, when eBay forced Bernie and Jared to stop selling Nike socks, that the website made any sales. Suddenly, three or four sales began to come in daily.

“And I was like ‘How am I getting sales? What in the world?’ and then I Googled “elite socks” and my site was number one. These

up-and-coming socks, which are now Googled 301,000 times a month, and my site was number one,” Bernie recalls.When he came to Emory University as a freshman in August 2011, Bernie was juggling varsity basketball,

a full course load and his growing empire of socks. He would get puzzled looks as he stirred his pot of dye and socks in the kitchen of his freshman dormitory, and stretched himself thin trying to be a student, an athlete and an entrepreneur.

The business continued to be steady throughout his freshman year at Emory, until Nike began making more and more color combinations of its Elite Socks in the spring.

“Every week or two they put a couple new colors out, you could see how my business model became less and less effective,” Bernie says.

He knew something needed to change. He asked himself if people were buying the socks

in his first day he made $1,000...., “after that first day we knew that’s how we were gonna do it from now on...”


because they were Nike socks, or because people wanted the color combinations. Though he recognized that some people bought them for the brand, he decided that the majority of customers chose the socks because they could get the colors they wanted, colors that matched their school colors.

But if Bernie could no longer sell Nike socks, something else would need to replace the “Swoosh” on the side of each sock.

“I was thinking ‘what can beat the Nike symbol?’ and I decided that the only thing that can beat the Nike symbol was if someone could choose what they want there, their own logo, their own number, their initials,” he says.On June 8, 2012 Bernie flipped the switch that would change

his business forever. He published his website with his new business model, and in his first day he made $1,000, which is triple what he had been typically making selling the Nike socks. A single pair of custom socks costs $11.95, but team sales offer prices as low as $7.95 per pair when ordered in large quantities. Customers can choose to embroider socks with their initials, number, team logo or even the breast cancer awareness symbol.

“After that first day we knew that’s how we were gonna do it from now on, we’re not switching back, and ever since then we’ve just been going,” Bernie explains.

Now, Bernie runs his business out of his rented “sock house” in Stone Mountain, GA., and

has two full-time employees who manage sales, process orders, and update social media. He uses a few different embroiderers in the Atlanta area, all of whom he’s grown to trust for their skill and efficiency. Due to his success, Bernie realized if he wanted to get the most out of his business, he would need to dedicate himself fully.

“I want to be really fucking good at whatever I put my time into,” he says, which means taking off a semester from classes at Emory to focus on his business. And if you’re making nearly $1,000 per day selling socks online, who needs a business degree anyway?

■ Morgan Hannah Goldberg


how to pack like

MARY POPPINSYou have printed your boarding pass, booked the hotel, and made dinner reservations. The only thing standing in your way of the trip is a chore most people dread: packing. Packing efficiently is undoubtedly stressful for anyone, according to a survey about top air travel frustrations conducted by travelpulse.com. More than 70 percent of the people surveyed said that the biggest frustration when flying is people who bring too many carry-on bags through security. But travelers can avoid this annoyance by following these tips that will help you manage to squeeze all those necessary belongings in without pushing the zipper to its last leg!

1. When in doubt, leave it out: This may seem obvious, but so many people wind up packing those extra shirts they love so much, but do they ever actually wear them? No! Think of how long you will be gone and the types of activities or events on your schedule, and pack accordingly. “If I don’t know why I am taking something, I don’t take it,” says frequent flyer, Lee Schalop, who lives in New York City and

logged about 120,000 miles last year traveling for his biomedical research work. When you come home, there should be nothing in your suitcase that is not worn!

2. Pack thin clothing that can be layered: Instead of taking that bulky sweater, it is smarter to pack items that can be worn on top of each other, according to The Packing Book: Secrets of the Carry-on Traveler by Judith Gilford. “The best approach is to pack thin layers of clothing that can be added or peeled off as the temperature changes,” Gilford writes.

3. Take neutral colored clothes: Colorful clothes will be more difficult to match, reminds expertflyer.com. So stick to basics such as black, white, and gray, which will allow you to mix and match clothes easily if necessary.

4. Pack your socks in your shoes: Instead of just throwing balls of rolled up socks into your bag, stuffing your socks into your shoes will save much-needed space in

your carry-on bag. According to travelsmith.com’s luggage guidelines most bags should have a combined length, width, and depth that doesn’t exceed 55 inches.

5. Re-wear and recycle: Believe it or not, you can wear that pair jeans more than once during the trip! Try to think of when it is possible to wear certain items of clothing more than once. “For instance, I’ll wear the same jeans and sweater on the plane going and returning,” Schalop explains.

6. Roll your clothes instead of folding them: This may seem crazy, but don’t knock it until you try it! Rolling your clothes nice and tightly will mean they take up less space than when folded. Plus, rolling everything gives you the added bonus of being less susceptible to wrinkled garments. It’s a double whammy!

7. Use packing aids: If you still feel overwhelmed, there are tools to help. Use websites such as independenttraveler.com/packing or apps like Pack & Go Packing List to help you organize what you need for your trip and stay on track while packing.

Next time you’re trying to shove every last oh-so-necessary belonging into your luggage, try using these tips to make the process easier on you. Safe travels!

■ Lily Weinberg


CaptureSTYLES ON CAMPUS

CampusMissoma Kundi, Class of 2013 English and Philosophy

Hana Ahmed, Class of 2015 Biology Armaan Nathani, Class of 2016

Pre-Business


Missoma Kundi, Class of 2013 English and Philosophy

Angella Chun, Class of 2014Finance and Economics

Jeffrey Shiau, Class of 2013History

La-Quan Bates, Class of 2014EconomicsPhotographs by

Charity Gates, Thomas Han, Jason Lee, Leah Shim


I’m apprehensive about leaving Emory and entering the real

world, but I’ll miss the opportunities to meet new people and

photograph moments on campus. I’m planning to work in

the hospitality industry for two years, then get my Masters

of Management from Cornell University. I’ll miss the fun

shoots from Bubble and all the wonderful relationships

I got to make. I hope to one day do photography on the

side and own my own chain of hotels! Also, deadlines

are important. ^.^ - Jason Lee

I am ecstatic to be graduating from Emory! My college experience is packed with some of the greatest feats and triumphs that I couldn’t have imagined. I am leaving here much stronger, wiser, and more confident than I was first entering college. And for that, I could not be more grateful. - Ashley Bernard

Having been with Bubble since the very beginning in my freshmen year at Emory, I have watched it grow into Emory’s first-ever fashion magazine. The last three years have come and gone with the blink of an eye. Some of my most cherished moments at Emory are from my involvement with Bubble: plan-ning and setting up photo shoots, working with incredibly talented people, and marveling at each completed issue. I am so thankful for the inspira-tions, opportunities, and memories Bubble has given me. Lastly, a million and one thanks to the best style and beauty teams; it would have been impossible without all of you. - Connie Fan

Senior Dedication

I am so grateful for everyone these past four

years who has given me love, support, and life lessons.

After graduation, I’ll continue with my passions (healthcare,

fashion, cooking, writing) because there’s no reason why all of

those can’t mix somehow. It has been great working with the

fashion-savvy Bubble staff, and I’ve had fun being able to share

my ideas with my peers. I hope Bubble’s audience continues to

grow and be inspired to express themselves through their indi-

vidual style. - Lea Shim

I am so glad that I stumbled upon the

application my freshman year for Bubble

Magazine when it was only an idea

waiting for the right group of students

to make it a reality. We didn’t know if we

would have the funds to print our very first

issue, but it happened. Since, it has been a

wonderful journey and I have truly en-

joyed seeing the magazine turn into

something special and recognized on cam-

pus. I can’t wait to see what the future staff

and editors do with the magazine and I

wish them all the best! - Michael Simon

Even though my plans are up in the air right now in terms of life after college, I am excited to graduate from Emory this spring. I will really miss being a part of Bub-ble and I will always remember meeting with the execu-tive board every week to discuss the new issues because as we grew to know each other more, we were able to open up with each other more and express our opinions and ideas. Our group was such a great mixture of people and I will really miss our time together. I hope to find a great group of people like this again in the future! Bubble has made me realize that I want to work somewhere I can actively be cre-ative. Whether I choose to be a graphic designer, an editor, or a web developer, I will be able to use my experience with Bubble toward any of my future endeavors. - Mary Nguyen


I’m apprehensive about leaving Emory and entering the real

world, but I’ll miss the opportunities to meet new people and

photograph moments on campus. I’m planning to work in

the hospitality industry for two years, then get my Masters

of Management from Cornell University. I’ll miss the fun

shoots from Bubble and all the wonderful relationships

I got to make. I hope to one day do photography on the

side and own my own chain of hotels! Also, deadlines

are important. ^.^ - Jason Lee

Queen Kang queenkang.etsy.com

Atlanta’s “Queen of Hats”Queen Kang blends Southern charm and style with Asian practicality and detail.

[email protected]

Check Out Our Website!

bubble magazine spring 2013

Documents

fashion hell

fashion industryfashion

fashion websi

bubble spring

sole fashion magazine

bubble magazine

european high fashion

emory college